{"name":"What social media management software really costs for a team of 5, 20 and 50","url":"https://toolradar.com/benchmarks/social-media-management-cost","csv":"https://toolradar.com/benchmarks/social-media-management-cost/data.csv","publisher":"Toolradar","license":"https://creativecommons.org/licenses/by/4.0/","cite":"Toolradar, \"What social media management software really costs for a team of 5, 20 and 50\", prices confirmed 2026-11-04 to 2026-11-04, https://toolradar.com/benchmarks/social-media-management-cost","currency":"USD","countedPer":"user","teamSizes":[5,20,50],"confirmedFrom":"2026-11-04","confirmedTo":"2026-11-04","method":["For each team size, the cheapest paid plan with a published US price in USD that allows that many users. Plans sold only on quote are not counted.","Monthly billing and annual billing are computed apart; annual is the yearly total divided by 12. A price with no billing term next to it is not counted, except a price per month on a page that offers no yearly billing at all (no monthly or annual switch, no mention of yearly billing), which is counted as month to month.","Seat minimums, seat packs and user caps are applied, required add-ons and mandatory vendor fees are added, one-time setup fees are shown apart. A free plan is never the cost; whether it covers the team is shown apart.","Each price is confirmed on the vendor's live page by two AI checkers from different model families, each quoting the page word for word. A price that is not confirmed is left out; a higher plan left out this way is skipped only when, at its last read price, it costs more than the cheapest confirmed plan.","Not counted: taxes, usage (AI credits, contacts, tickets, overages), plans capped by usage volume (tickets or conversations a month), discounts shown only in the cart, behind a code or for a limited time, and optional add-ons.","Rows are ordered by computed cost. No score, no rank of our own; sponsored or paid status never changes inclusion or order."],"rows":[{"tool":"Agorapulse","slug":"agorapulse","toolradarUrl":"https://toolradar.com/tools/agorapulse","pricingPage":"https://www.agorapulse.com/pricing/","confirmedOn":"2026-11-04","costs":[{"teamSize":5,"billedMonthly":{"plan":"Standard","seatsPaid":5,"teamPerMonth":495,"perUserPerMonth":99,"notes":[]},"billedAnnually":{"plan":"Standard","seatsPaid":5,"teamPerMonth":395,"perUserPerMonth":79,"notes":[]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":20,"billedMonthly":{"plan":"Standard","seatsPaid":20,"teamPerMonth":1980,"perUserPerMonth":99,"notes":[]},"billedAnnually":{"plan":"Standard","seatsPaid":20,"teamPerMonth":1580,"perUserPerMonth":79,"notes":[]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":50,"billedMonthly":{"plan":"Standard","seatsPaid":50,"teamPerMonth":4950,"perUserPerMonth":99,"notes":[]},"billedAnnually":{"plan":"Standard","seatsPaid":50,"teamPerMonth":3950,"perUserPerMonth":79,"notes":[]},"freePlanCoversTeam":false,"oneTimeSetupFee":null}],"freePlan":null,"plansNotConfirmed":[],"notCounted":["Custom: tailored pricing, Request a demo","10 social profiles per plan; extra profiles optional, $10 to $15 a month each","Free plan after the trial: mentioned in the FAQ, its limits are not on the page","Advanced Listening, Advocacy, Competitive Benchmarking, X Lite and X Plus: add-ons on demo or contact","Nonprofit pricing: not counted"]},{"tool":"Hootsuite","slug":"hootsuite","toolradarUrl":"https://toolradar.com/tools/hootsuite","pricingPage":"https://www.hootsuite.com/plans","confirmedOn":"2026-11-04","costs":[{"teamSize":5,"billedMonthly":null,"billedAnnually":{"plan":"Standard","seatsPaid":5,"teamPerMonth":495,"perUserPerMonth":99,"notes":[]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":20,"billedMonthly":null,"billedAnnually":{"plan":"Standard","seatsPaid":20,"teamPerMonth":1980,"perUserPerMonth":99,"notes":[]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":50,"billedMonthly":null,"billedAnnually":{"plan":"Standard","seatsPaid":50,"teamPerMonth":4950,"perUserPerMonth":99,"notes":[]},"freePlanCoversTeam":false,"oneTimeSetupFee":null}],"freePlan":null,"plansNotConfirmed":[],"notCounted":["Enterprise: Contact for pricing","Monthly billing: offered, its prices are not in the page text as read","Standard: up to 10 social accounts","Nonprofit discount: not counted"]},{"tool":"Later","slug":"later","toolradarUrl":"https://toolradar.com/tools/later","pricingPage":"https://later.com/pricing/","confirmedOn":"2026-11-04","costs":[{"teamSize":5,"billedMonthly":null,"billedAnnually":{"plan":"Growth","seatsPaid":5,"teamPerMonth":48.75,"perUserPerMonth":9.75,"notes":["flat price for 2 users, plus 3 extra users"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":20,"billedMonthly":null,"billedAnnually":{"plan":"Growth","seatsPaid":20,"teamPerMonth":105,"perUserPerMonth":5.25,"notes":["flat price for 2 users, plus 18 extra users"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":50,"billedMonthly":null,"billedAnnually":{"plan":"Growth","seatsPaid":50,"teamPerMonth":217.5,"perUserPerMonth":4.35,"notes":["flat price for 2 users, plus 48 extra users"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null}],"freePlan":null,"plansNotConfirmed":[],"notCounted":["Starter: $18.75 a month billed yearly, 1 user, extra users not available","Monthly billing: a Bill Monthly toggle is shown, its prices are not in the page text as read","Social sets (8 profiles each) and extra social sets ($11.25 a month each): not users","Extra AI credits: optional, $3.75 a month for 100 credits"]},{"tool":"Loomly","slug":"loomly","toolradarUrl":"https://toolradar.com/tools/loomly","pricingPage":"https://www.loomly.com/pricing","confirmedOn":"2026-11-04","costs":[{"teamSize":5,"billedMonthly":{"plan":"Beyond","seatsPaid":5,"teamPerMonth":332,"perUserPerMonth":66.4,"notes":["flat price, users not limited"]},"billedAnnually":{"plan":"Beyond","seatsPaid":5,"teamPerMonth":249,"perUserPerMonth":49.8,"notes":["flat price, users not limited"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":20,"billedMonthly":{"plan":"Beyond","seatsPaid":20,"teamPerMonth":332,"perUserPerMonth":16.6,"notes":["flat price, users not limited"]},"billedAnnually":{"plan":"Beyond","seatsPaid":20,"teamPerMonth":249,"perUserPerMonth":12.45,"notes":["flat price, users not limited"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":50,"billedMonthly":{"plan":"Beyond","seatsPaid":50,"teamPerMonth":332,"perUserPerMonth":6.64,"notes":["flat price, users not limited"]},"billedAnnually":{"plan":"Beyond","seatsPaid":50,"teamPerMonth":249,"perUserPerMonth":4.98,"notes":["flat price, users not limited"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null}],"freePlan":null,"plansNotConfirmed":[],"notCounted":["Enterprise: custom price for 61+ social accounts","Social accounts: 12 on Starter, 60 on Beyond (not users)","Nonprofit discount (50%): not counted"]},{"tool":"SocialPilot","slug":"socialpilot","toolradarUrl":"https://toolradar.com/tools/socialpilot","pricingPage":"https://www.socialpilot.co/plans","confirmedOn":"2026-11-04","costs":[{"teamSize":5,"billedMonthly":{"plan":"Standard","seatsPaid":5,"teamPerMonth":60,"perUserPerMonth":12,"notes":["flat price for 3 users, plus 2 extra users"]},"billedAnnually":{"plan":"Standard","seatsPaid":5,"teamPerMonth":52.5,"perUserPerMonth":10.5,"notes":["flat price for 3 users, plus 2 extra users"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":20,"billedMonthly":{"plan":"Standard","seatsPaid":20,"teamPerMonth":135,"perUserPerMonth":6.75,"notes":["flat price for 3 users, plus 17 extra users"]},"billedAnnually":{"plan":"Standard","seatsPaid":20,"teamPerMonth":127.5,"perUserPerMonth":6.38,"notes":["flat price for 3 users, plus 17 extra users"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":50,"billedMonthly":{"plan":"Ultimate","seatsPaid":50,"teamPerMonth":200,"perUserPerMonth":4,"notes":["flat price, users not limited"]},"billedAnnually":{"plan":"Ultimate","seatsPaid":50,"teamPerMonth":170,"perUserPerMonth":3.4,"notes":["flat price, users not limited"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null}],"freePlan":null,"plansNotConfirmed":[],"notCounted":["Essentials: $30 monthly or $25.50 billed annually, 1 user, no additional users listed","Enterprise: Contact Sales","Extra social accounts: optional, $4 a month each"]},{"tool":"Sprout Social","slug":"sprout-social","toolradarUrl":"https://toolradar.com/tools/sprout-social","pricingPage":"https://sproutsocial.com/pricing/","confirmedOn":"2026-11-04","costs":[{"teamSize":5,"billedMonthly":null,"billedAnnually":{"plan":"Essentials","seatsPaid":5,"teamPerMonth":395,"perUserPerMonth":79,"notes":[]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":20,"billedMonthly":null,"billedAnnually":{"plan":"Essentials","seatsPaid":20,"teamPerMonth":1580,"perUserPerMonth":79,"notes":[]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":50,"billedMonthly":null,"billedAnnually":{"plan":"Essentials","seatsPaid":50,"teamPerMonth":3950,"perUserPerMonth":79,"notes":[]},"freePlanCoversTeam":false,"oneTimeSetupFee":null}],"freePlan":null,"plansNotConfirmed":[],"notCounted":["Enterprise: custom price, Schedule a demo","Monthly prices of Standard, Professional and Advanced: not in the page text as read","Trellis Plus AI credits: optional, $28 per seat a month ($35 billed monthly)","Premium Analytics, Listening, Employee Advocacy and Professional Services: optional add-ons","Essentials and Standard: 5 social profiles (not users)"]},{"tool":"Statusbrew","slug":"statusbrew","toolradarUrl":"https://toolradar.com/tools/statusbrew","pricingPage":"https://statusbrew.com/pricing","confirmedOn":"2026-11-04","costs":[{"teamSize":5,"billedMonthly":null,"billedAnnually":{"plan":"Premium","seatsPaid":5,"teamPerMonth":229,"perUserPerMonth":45.8,"notes":["flat price, up to 6 users included"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":20,"billedMonthly":null,"billedAnnually":null,"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":50,"billedMonthly":null,"billedAnnually":null,"freePlanCoversTeam":false,"oneTimeSetupFee":null}],"freePlan":null,"plansNotConfirmed":[],"notCounted":["Lite: $69 a month billed annually, 1 user","Monthly billing: a Monthly toggle is shown, its prices are not in the page text as read","Premium extra users: offered, price not stated","Enterprise: custom pricing, unlimited users","Agency plans: from $49 a month per client"]},{"tool":"Zoho Social","slug":"zoho-social","toolradarUrl":"https://toolradar.com/tools/zoho-social","pricingPage":"https://www.zoho.com/social/pricing.html","confirmedOn":"2026-11-04","costs":[{"teamSize":5,"billedMonthly":null,"billedAnnually":{"plan":"Premium","seatsPaid":5,"teamPerMonth":60,"perUserPerMonth":12,"notes":["flat price for 3 users, plus 2 extra users"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":20,"billedMonthly":null,"billedAnnually":{"plan":"Premium","seatsPaid":20,"teamPerMonth":210,"perUserPerMonth":10.5,"notes":["flat price for 3 users, plus 17 extra users"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null},{"teamSize":50,"billedMonthly":null,"billedAnnually":{"plan":"Premium","seatsPaid":50,"teamPerMonth":510,"perUserPerMonth":10.2,"notes":["flat price for 3 users, plus 47 extra users"]},"freePlanCoversTeam":false,"oneTimeSetupFee":null}],"freePlan":{"maxUsers":1},"plansNotConfirmed":[],"notCounted":["Standard: $10 a month billed annually, 1 team member, no member add-on listed","Monthly billing: plan prices not in the page text as read (extra members $12 a month)","Agency ($230) and Agency Plus ($330) a month billed annually, 5 team members: cost more than Premium","Extra brands: optional, $14.50 to $19.50 a month each billed annually (not users)"]}],"excluded":[{"tool":"Planable","slug":"planable","reason":"Priced per workspace (one per brand or client) with unlimited users: the price follows brands, not people."},{"tool":"Publer","slug":"publer","reason":"Priced by a calculator on social accounts and additional members; the page text shows only the default price ($5 or $10 a month), never the price of an additional member."},{"tool":"Sendible","slug":"sendible","reason":"The prices we last read were not on its pricing page on November 4, 2026: they may have changed, or the page loads them in a way our readers do not see."},{"tool":"SocialBee","slug":"socialbee","reason":"Users are counted per workspace (1, 3 or 5 users per workspace, 1 to 30 workspaces per plan), so the users a plan includes depend on how a team splits its brands; an extra user costs $10 a month or $100 a year as a plan add-on, but how many users each plan already includes depends on the workspaces."},{"tool":"Vista Social","slug":"vista-social","reason":"Plans include 2, 3 or 4 users; extra users are \"Customizable\" with no published price and Enterprise (8+ users) is custom, so no published price covers a team of 5 or more."}]}