Email marketing tools differ less in features than in target audience. ConvertKit and beehiiv are built for creators, Klaviyo and Omnisend for e-commerce, Mailchimp and Constant Contact for small businesses, ActiveCampaign and Marketo for nurture-heavy B2B. Picking the right one is mostly picking the one designed for your motion. Editor's pick Read our hand-curated buyer's guide: Best Free Email Marketing Tools → In-depth analysis with named leaders, real pricing, and decision framework. The ranked list below shows the top 10 of the 111 tools we evaluated in this category. ## Top 3 email marketing tools 1. [Omnisend](https://toolradar.com/tools/omnisend) #1 Email, SMS, and push marketing for ecommerceStarting priceFrom $16 /moCheapest paid plan, monthly, as of November 20264.6 /5 across G2 and Capterra · 2,080 ratings, Sep 2026Our takeBest overall[Read the review](https://toolradar.com/tools/omnisend) 2. [ActiveCampaign](https://toolradar.com/tools/activecampaign) #2 Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.Starting priceFrom $15 /moCheapest paid plan, monthly, as of November 20264.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026[Read the review](https://toolradar.com/tools/activecampaign) 3. [HubSpot Marketing](https://toolradar.com/tools/hubspot-marketing) #3 Marketing automation by HubSpotStarting priceFrom $20 /moCheapest paid plan, monthly, as of November 20264.4 /5 across SourceForge and G2 · 14,991 ratings, Sep 2026Our takeMost reviewed[Read the review](https://toolradar.com/tools/hubspot-marketing) ## 10 top email marketing tools compared | Tool | Our take | Starting price (Nov 2026) | Rating | Watch out for | | --- | --- | --- | --- | --- | | [Omnisend](https://toolradar.com/tools/omnisend) | Best overall | Price: $16/mo | 4.6 out of 5, from 2,080 ratings across G2 and Capterra G2 4.6 · Capterra 4.7 | n/a | | [ActiveCampaign](https://toolradar.com/tools/activecampaign) | | Price: $15/mo | 4.5 out of 5, from 17,363 ratings across G2 and Capterra G2 4.4 · Capterra 4.6 | n/a | | [HubSpot Marketing](https://toolradar.com/tools/hubspot-marketing) | Most reviewed | Price: $20/mo | 4.4 out of 5, from 14,991 ratings across SourceForge and G2 G2 4.4 · SourceForge 4.6 | Watch out: Onboarding fees for higher tiers | | [Mailchimp](https://toolradar.com/tools/mailchimp) | | Price: $13/mo | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra Capterra 4.5 · G2 4.3 | Watch out: ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists | | [Brevo](https://toolradar.com/tools/brevo) | Most affordable | Price: $9/mo | 4.6 out of 5, from 6,219 ratings across G2 and Capterra Capterra 4.6 · G2 4.5 | n/a | | [Constant Contact](https://toolradar.com/tools/constant-contact) | | Price: $12/mo | 4.2 out of 5, from 10,413 ratings across G2 and Capterra G2 4.1 · Capterra 4.3 | Watch out: Potential for increased costs with additional users on Lite. | | [SendPulse](https://toolradar.com/tools/sendpulse) | | Price: Free | 4.6 out of 5, from 4,303 ratings across SourceForge, Trustpilot, G2 and more Trustpilot 4.5 · Capterra 4.6 | n/a | | [Mailerlite](https://toolradar.com/tools/mailerlite) | | Price: $12/mo | 4.7 out of 5, from 3,514 ratings across SourceForge, G2 and Capterra Capterra 4.7 · G2 4.6 | n/a | | [Systeme.io](https://toolradar.com/tools/systeme-io) | Highest rated | Price: $17/mo | 4.8 out of 5, from 2,880 ratings across SourceForge, G2 and Capterra Capterra 4.8 · G2 4.8 | Watch out: Contact limits: the free plan supports up to 2,000 contacts, and Startup at $17 a month supports 5,000. | | [GMass](https://toolradar.com/tools/gmass) | | Price: $25/mo | 4.8 out of 5, from 2,756 ratings across G2 and Capterra Capterra 4.8 · G2 4.7 | n/a | ## Email Marketing pricing compared | Tool | Cheapest paid plan | Free plan | Billing basis | | --- | --- | --- | --- | | [ActiveCampaign](https://toolradar.com/tools/activecampaign) | Cheapest paid plan: Starter, $15/mo | Free plan: No | Billing: Billed monthly | | [HubSpot Marketing](https://toolradar.com/tools/hubspot-marketing) | Cheapest paid plan: Starter, $20/mo | Free plan: No | Billing: Per user, billed monthly | | [Mailchimp](https://toolradar.com/tools/mailchimp) | Cheapest paid plan: Essentials, $13/mo | Free plan: Yes | Billing: Billed monthly | | [Brevo](https://toolradar.com/tools/brevo) | Cheapest paid plan: Starter, $9/mo | Free plan: Yes | Billing: Billed monthly | | [Constant Contact](https://toolradar.com/tools/constant-contact) | Cheapest paid plan: Lite, $12/mo | Free plan: No | Billing: Billed monthly | | [SendPulse](https://toolradar.com/tools/sendpulse) | Cheapest paid plan: No paid plan | Free plan: Yes | Billing: Free | | [Mailerlite](https://toolradar.com/tools/mailerlite) | Cheapest paid plan: Comfort, $12/mo | Free plan: Yes | Billing: Billed monthly | | [Systeme.io](https://toolradar.com/tools/systeme-io) | Cheapest paid plan: Startup, $17/mo | Free plan: Yes | Billing: Billed monthly | | [GMass](https://toolradar.com/tools/gmass) | Cheapest paid plan: Standard, $25/mo | Free plan: Yes | Billing: Billed monthly | Toolradar pricing data, last verified November 2026. Prices are the cheapest paid plan converted to a monthly figure; "Not published" means the vendor publishes no price for a self-serve paid plan. 8 of 9 tools publish a paid price; median cheapest paid plan $14/mo. Toolradar data ## The email marketing tools market in numbers **Toolradar data:** Toolradar tracks 111 email marketing tools as of November 7, 2026. 57% of the email marketing tools on Toolradar are free, freemium or open source. The median cheapest paid plan for email marketing tools is $19/mo, across the 51 that publish a price. Toolradar re-checked the pricing of 84% of email marketing tools in the last 90 days. Toolradar aggregates 144,021 public user reviews (G2, Capterra, Trustpilot and other review sites) across 76 rated email marketing tools. The most cross-shopped email marketing tool is ActiveCampaign, listed as an alternative to 85 other tools on Toolradar. The most compared email marketing tool on Toolradar over the last 90 days is Klaviyo, with 378 side-by-side comparisons. Computed from the Toolradar catalog and on-site activity. - 111 email marketing tools tracked - 57% are free, freemium or open source - $19/mo median cheapest paid plan, across the 51 email marketing tools that publish one - 84% of prices re-checked in the last 90 days - 144,021 public user reviews aggregated across 76 rated tools | Rank | Tool | Listed as an alternative to | | --- | --- | --- | | 1 | [ActiveCampaign](https://toolradar.com/tools/activecampaign) | 85 tools | | 2 | [Klaviyo](https://toolradar.com/tools/klaviyo) | 75 tools | | 3 | [Mailchimp](https://toolradar.com/tools/mailchimp) | 64 tools | | Rank | Tool | Comparisons | | --- | --- | --- | | 1 | [Klaviyo](https://toolradar.com/tools/klaviyo) | 378 | | 2 | [ActiveCampaign](https://toolradar.com/tools/activecampaign) | 342 | | 3 | [Mailchimp](https://toolradar.com/tools/mailchimp) | 340 | Source and method: [live email marketing tools statistics](https://toolradar.com/statistics/email-marketing) · [Toolradar Research report](https://toolradar.com/reports/email-marketing-software-statistics) ## Email Marketing leaderboards from Toolradar data Toolradar ranks Email Marketing tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026. CSV download of these Email Marketing leaderboards, licensed CC BY 4.0 ### Lowest entry price, plans with no stated unit Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis. Counted among 37 tools with no stated price unit, verified price. | # | Tool | Entry plan | | --- | --- | --- | | 1 | [LadderFlow](https://toolradar.com/tools/ladderflow) | $1.58/mo, billed yearly | | 2 | [Keila](https://toolradar.com/tools/keila) | $8.56/mo, billed monthly | | 3 | [Buttondown](https://toolradar.com/tools/buttondown) | $9/mo | | 3 | [Moosend](https://toolradar.com/tools/moosend) | $9/mo, billed monthly | | 3 | [Zaap](https://toolradar.com/tools/zaap) | $9/mo, billed monthly | ### Lowest entry price, flat team plans Counted among 19 tools priced as a flat team plan, verified price. | # | Tool | Entry plan | | --- | --- | --- | | 1 | [Bento](https://toolradar.com/tools/bento) | $5/mo flat, billed monthly | | 2 | [BigMailer](https://toolradar.com/tools/bigmailer) | $7.50/mo flat, billed monthly | | 3 | [Brevo](https://toolradar.com/tools/brevo) | $9/mo flat, billed monthly | | 3 | [EmailOctopus](https://toolradar.com/tools/emailoctopus) | $9/mo flat, billed yearly | | 3 | [Mailjet](https://toolradar.com/tools/mailjet) | $9/mo flat, billed monthly | A position exists only when at least 8 tools have data for that metric. 56 of 111 Email Marketing tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. [How we compute this](https://toolradar.com/how-we-rate#toolradar-data). Cite this: Toolradar, “Email Marketing leaderboards”, Nov 2026. Data licensed CC BY 4.0. [All Email Marketing statistics](https://toolradar.com/statistics/email-marketing). ## How the top email marketing tools compare 7 of the 10 email marketing tools listed here have a free plan (Omnisend, Mailchimp, Brevo, SendPulse, Mailerlite, Systeme.io, GMass); the other 3 (ActiveCampaign, HubSpot Marketing, Constant Contact) are paid only. Omnisend is the highest-listed of them. Rankings are computed from G2/Capterra review volume and rating, and media mentions. [Editorial policy](https://toolradar.com/editorial-policy) ## Top email marketing tools Order: Toolradar ranking score, which is the public review volume times the average rating on G2, Capterra, Trustpilot and other review sites, plus media mentions (recent ones count more). Paid placements are labelled and never change the score. [How we rank](https://toolradar.com/how-we-rate). ### Omnisend Free plan Email, SMS, and push marketing for ecommerce 4.6 /5 across G2 and Capterra · 2,080 ratings, Sep 2026 Omnisend is an ecommerce marketing automation platform that runs email, SMS, and web push notifications from one tool built specifically for online stores. Founded in 2014 and now used by more than 150,000 brands, it concentrates on the workflows that drive store revenue rather than general-purpose newsletters. It ships with 27 pre-built automation workflows for the moments that matter to merchants: welcome series, abandoned cart and browse-abandonment recovery, order and shipping notifications, and post-purchase win-back. A product picker drops catalog items straight into emails, and segmentation targets shoppers by purchase history, lifecycle stage, and engagement. Integrations are the main draw alongside price. Omnisend connects natively to Shopify, WooCommerce, BigCommerce, Wix, and Magento, plus around 160 other apps, syncing product, customer, and order data without custom development. It positions itself as a lower-cost alternative to Klaviyo while keeping the ecommerce-specific depth, with a free plan for up to 250 contacts and paid plans offering paid tiers. Omnisend suits ecommerce teams that want email and SMS in a single platform and value retail-ready automation over the breadth of a general marketing suite. It is a weaker fit for non-retail or B2B senders, where a general-purpose tool serves better. [View details](https://toolradar.com/tools/omnisend) [Visit website](https://toolradar.com/api/click?c=c8gxrohj5eswie23bldto5flz&to=omnisend&src=%2Fbest%2Femail-marketing) [Omnisend alternatives →](https://toolradar.com/alternatives/omnisend) Thanks, your review is with our moderators.Used Omnisend? Rate it - Pro: Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box - Pro: Email, SMS, and web push managed from one platform and one set of workflows - Pro: Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento - Con: Focused on ecommerce, so a poor fit for non-retail or B2B email - Con: Contact-based pricing rises as your list grows Good value Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts. ### ActiveCampaign Paid Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. 4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026 ActiveCampaign is a marketing automation platform that leverages AI (Active Intelligence) to help businesses create, personalize, and optimize cross-channel campaigns across email, SMS, WhatsApp, and more. It is designed for small to enterprise-level businesses, marketing agencies, and e-commerce stores looking to automate repetitive tasks, improve deliverability, and drive revenue. The platform includes a drag-and-drop email designer, multi-step automation builder, 1,000+ integrations, CRM with sales pipelines, and advanced segmentation. AI agents assist with campaign creation, image generation, brand kits, predictive sending, and content personalization, enabling teams to launch campaigns up to 8x faster and cut marketing busywork by 13 hours per week. [View details](https://toolradar.com/tools/activecampaign) [Visit website](https://toolradar.com/visit/activecampaign?p=best&c=email-marketing) [ActiveCampaign alternatives →](https://toolradar.com/alternatives/activecampaign) Thanks, your review is with our moderators.Used ActiveCampaign? Rate it - Pro: AI agents dramatically speed up campaign creation and personalization. - Pro: Excellent email deliverability with dedicated IP management and monitoring. - Pro: Robust integration ecosystem connects with most major business tools. - Con: Pricing can become expensive as contact lists grow, especially with add-ons. - Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons. ### HubSpot Marketing Paid Marketing automation by HubSpot 4.4 /5 across SourceForge and G2 · 14,991 ratings, Sep 2026 HubSpot Marketing Hub provides marketing automation integrated with HubSpot CRM. Email, landing pages, workflows, and analytics-marketing that connects to sales. The integration with CRM is the strength. Automation is accessible. Analytics show what works. Marketing teams using HubSpot CRM add Marketing Hub for integrated marketing automation. [View details](https://toolradar.com/tools/hubspot-marketing) [Visit website](https://www.hubspot.com/products/marketing) Thanks, your review is with our moderators.Used HubSpot Marketing? Rate it - Pro: Complete inbound marketing platform - Pro: Excellent CRM integration - Pro: Powerful marketing automation - Con: Very expensive, with paid tiers starting at a high price point - Con: Steep learning curve Good value HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month. Watch out Onboarding fees for higher tiers ### Mailchimp Free plan Grow your business with email, SMS, and AI marketing 3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026 Mailchimp is an email marketing and automation platform serving millions of businesses worldwide, now part of Intuit. It enables users to create, send, and analyze email and SMS campaigns with drag-and-drop builders, pre-designed templates, and AI-powered content generation tools. The platform includes marketing automation workflows, audience segmentation, A/B and multivariate testing, landing pages, and a website builder. Mailchimp integrates with over 300 apps including Shopify, WooCommerce, Salesforce, and social ad platforms. With predictive analytics and behavioral targeting, it helps small-to-midsize businesses convert subscribers into customers across email, SMS, and social channels. [View details](https://toolradar.com/tools/mailchimp) [Visit website](https://mailchimp.com) [Mailchimp alternatives →](https://toolradar.com/alternatives/mailchimp) Thanks, your review is with our moderators.Used Mailchimp? Rate it - Pro: Intuitive drag-and-drop editor accessible to non-technical users - Pro: Comprehensive free plan to get started with basic email marketing - Pro: Powerful automation workflows rivaling dedicated automation platforms - Con: Free plan capped at just 250 contacts and 500 sends per month - Con: Pricing scales steeply as contact lists grow beyond initial tiers Fair value Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary. Watch out ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists ### Brevo Free plan All-in-one marketing platform for email, SMS, and customer engagement 4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026 Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS campaigns, chat, CRM, and marketing automation. Founded in France in 2012, Brevo has grown to serve over 500,000 customers worldwide with a focus on affordability and ease of use. The platform is known for its generous free tier and competitive pricing compared to Mailchimp. Brevo offers transactional email services, landing pages, Facebook ads integration, and a sales CRM - making it a comprehensive solution for growing businesses. [View details](https://toolradar.com/tools/brevo) [Visit website](https://toolradar.com/visit/brevo?p=best&c=email-marketing) [Brevo alternatives →](https://toolradar.com/alternatives/brevo) Thanks, your review is with our moderators.Used Brevo? Rate it - Pro: Very generous free tier (300 emails/day) - Pro: Affordable paid plans - Pro: All-in-one platform - Con: Interface can be clunky - Con: Limited templates Good value Brevo's pricing is quite competitive, especially at the entry level. ### Constant Contact Paid Established email marketing for small businesses 4.2 /5 across G2 and Capterra · 10,413 ratings, Sep 2026 Constant Contact has done email marketing for small businesses since before most competitors existed. The platform handles the basics well-email campaigns, automation, contact management-without overwhelming complexity. Templates make creating emails straightforward. The list management is reliable. Deliverability benefits from years of sender reputation. Small businesses wanting established, reliable email marketing without learning curves choose Constant Contact for proven basics. [View details](https://toolradar.com/tools/constant-contact) [Visit website](https://www.constantcontact.com) [Constant Contact alternatives →](https://toolradar.com/alternatives/constant-contact) Thanks, your review is with our moderators.Used Constant Contact? Rate it - Pro: Easy to use - Pro: Good for beginners - Pro: Event marketing - Con: Expensive for features - Con: Limited automation Fair value Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts. Watch out Potential for increased costs with additional users on Lite. ### SendPulse 100% free Multi-channel marketing automation platform for email, chatbots, CRM, and online courses. 4.6 /5 across SourceForge, Trustpilot, G2 and more · 4,303 ratings, Sep 2026 SendPulse is a comprehensive multi-channel marketing automation platform designed to help businesses of all sizes manage their customer communications and sales processes. It offers a suite of integrated tools including email marketing, chatbot builders, a CRM system, a website builder, and an online course creator. The platform enables users to automate personalized offers, manage sales pipelines, and engage with customers across various channels like email, web push, and chatbots. The platform is ideal for sales managers, eLearning businesses, industry experts, business owners, and marketers looking to streamline their marketing efforts without needing multiple integrations. It provides drag-and-drop editors, pre-made templates, and AI-powered tools to simplify content creation and campaign management. SendPulse aims to boost conversion rates, improve customer engagement, and provide detailed analytics to optimize marketing performance. Key benefits include saving time with pre-integrated tools, enhancing team collaboration, segmenting audiences for personalized communication, and monitoring marketing performance with built-in analytics. It also offers 24/7 multi-language support and a knowledge base to assist users. [View details](https://toolradar.com/tools/sendpulse) [Visit website](https://sendpulse.com) [SendPulse alternatives →](https://toolradar.com/alternatives/sendpulse) Thanks, your review is with our moderators.Used SendPulse? Rate it - Pro: Comprehensive suite of integrated marketing tools on one platform. - Pro: Offers a generous free plan with significant features. - Pro: User-friendly drag-and-drop editors and pre-made templates. - Con: Advanced features like unlimited emails and users are only available on higher-tier paid plans. - Con: Pricing for larger subscriber lists can increase significantly. Great value SendPulse's Free tier is incredibly generous, offering a vast array of features including email, chatbots, CRM, and even an online course builder, which is rare for a free plan. ### Mailerlite Free plan Simple, affordable email marketing for growing businesses 4.7 /5 across SourceForge, G2 and Capterra · 3,514 ratings, Sep 2026 MailerLite provides email marketing with simplicity and value. Clean interface, solid features, and pricing that works for growing lists. The interface is intuitive. The automation is capable. The pricing is friendly. Growing businesses wanting straightforward email marketing choose MailerLite for accessible email. [View details](https://toolradar.com/tools/mailerlite) [Visit website](https://www.mailerlite.com) [Mailerlite alternatives →](https://toolradar.com/alternatives/mailerlite) Thanks, your review is with our moderators.Used Mailerlite? Rate it - Pro: Affordable email marketing - Pro: Good free tier - Pro: Easy to use - Con: Less powerful automation - Con: Basic segmentation Great value Mailerlite's pricing is very fair and generous, especially with its robust free tier. ### Systeme.io Free plan All-in-one marketing platform for entrepreneurs 4.8 /5 across SourceForge, G2 and Capterra · 2,880 ratings, Sep 2026 Systeme.io is an all-in-one marketing platform for entrepreneurs that combines sales funnels, email marketing, online course hosting, website building, affiliate management, and marketing automation in a single tool. Used by over 500,000 businesses, it offers a generous free plan with up to 2,000 contacts and unlimited emails. Paid plans offer tiers that unlock webinars, higher contact limits, and white-labeling with no transaction fees on any tier. [View details](https://toolradar.com/tools/systeme-io) [Visit website](https://systeme.io/) [Systeme.io alternatives →](https://toolradar.com/alternatives/systeme-io) Thanks, your review is with our moderators.Used Systeme.io? Rate it - Pro: Genuinely useful free plan with 2,000 contacts and unlimited emails - Pro: Replaces multiple tools, funnels, email, courses, and automation in one - Pro: No transaction fees on sales across all plans - Con: Webinar functionality locked behind a higher-tier plan - Con: Limited design customization compared to dedicated page builders Good value systeme.io's own pricing FAQ (updated April 2026) lists Free at 2,000 contacts, Startup at $17/month, Webinar at $47/month, and Unlimited at $97/month. Watch out Contact limits: the free plan supports up to 2,000 contacts, and Startup at $17 a month supports 5,000. 10 ### GMass Free plan Mass email & mail merge from your Gmail inbox 4.8 /5 across G2 and Capterra · 2,756 ratings, Sep 2026 GMass is an email marketing and mail merge tool that works directly inside Gmail. It lets you send mass emails, automated follow-ups, and track results without leaving your Gmail inbox. [View details](https://toolradar.com/tools/gmass) [Visit website](https://gmass.co) [GMass alternatives →](https://toolradar.com/alternatives/gmass) Thanks, your review is with our moderators.Used GMass? Rate it - Pro: Integrates directly into Gmail's compose window for ease of use. - Pro: Bypasses Gmail's native sending limits for mass email campaigns. - Pro: Offers advanced mail merge personalization using Google Sheets, including fallback values. - Con: Requires the Google Chrome browser to function. - Con: Relies on Gmail's infrastructure, which might not be suitable for all enterprise-level email marketing needs. Good value GMass offers a generous free tier, making it accessible for light users. ## Why other email marketing tools didn't make our top 10 We evaluated 111 tools in this category and these 20 ranked 11 through 30. They're solid options that fell short on one or two axes (review depth, pricing transparency, feature parity), but worth a look if the leaders don't fit your stack or budget. [ZeroBounceAccurate, fast, and secure email verification and deliverability tools.](https://toolradar.com/tools/zerobounce)[SenderCreate, automate, and send emails that people want to read, without complicated setup or high costs.](https://toolradar.com/tools/sender)[NimbleYour CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.](https://toolradar.com/tools/nimble)[SendinblueOne AI-powered customer platform for all your marketing and sales needs.](https://toolradar.com/tools/sendinblue)[KlaviyoEmail marketing for e-commerce](https://toolradar.com/tools/klaviyo)[DeBounceFast & accurate email validation and verification to protect sender reputation and boost deliverability.](https://toolradar.com/tools/debounce)[DotdigitalPersonalized cross-channel marketing automation platform for customer engagement.](https://toolradar.com/tools/dotdigital)[AttentivePersonalized SMS & email marketing at scale](https://toolradar.com/tools/attentive)[SharpSpringMarketing automation for agencies](https://toolradar.com/tools/sharpspring)[BrazeCustomer engagement platform for cross-channel campaigns](https://toolradar.com/tools/braze)[MoosendEmail marketing and automation platform](https://toolradar.com/tools/moosend)[NutshellSimple Pipeline & Contact Management CRM to empower teams, drive deals, and close faster.](https://toolradar.com/tools/nutshell)[Campaign MonitorEmail marketing for growing businesses](https://toolradar.com/tools/campaign-monitor)[EnchargeAutomate email and marketing workflows with powerful integrations and simplified campaigns.](https://toolradar.com/tools/encharge)[Zoho CampaignsImprove your marketing with a unified solution for email and SMS marketing.](https://toolradar.com/tools/zoho-campaigns)[Act-OnMarketing automation for growth](https://toolradar.com/tools/act-on)[MarketoOrchestrate cross-channel campaigns with AI personalization and revenue attribution](https://toolradar.com/tools/marketo)[GetresponseEmail marketing, landing pages, and webinars in one platform](https://toolradar.com/tools/getresponse)[EmailOctopusEmail marketing made easy with intuitive tools and competitive pricing.](https://toolradar.com/tools/emailoctopus)[IterableGrowth marketing platform for cross-channel campaigns](https://toolradar.com/tools/iterable) ## Popular email marketing comparisons See how the leading email marketing tools stack up head-to-head. - [Omnisend vs Klaviyo](https://toolradar.com/compare/klaviyo-vs-omnisend) - [Omnisend vs Mailchimp](https://toolradar.com/compare/mailchimp-vs-omnisend) - [Omnisend vs ActiveCampaign](https://toolradar.com/compare/activecampaign-vs-omnisend) - [ActiveCampaign vs Klaviyo](https://toolradar.com/compare/activecampaign-vs-klaviyo) - [ActiveCampaign vs Mailchimp](https://toolradar.com/compare/activecampaign-vs-mailchimp) - [HubSpot Marketing vs ActiveCampaign](https://toolradar.com/compare/activecampaign-vs-hubspot-marketing) - [HubSpot Marketing vs Klaviyo](https://toolradar.com/compare/hubspot-marketing-vs-klaviyo) - [HubSpot Marketing vs Mailchimp](https://toolradar.com/compare/hubspot-marketing-vs-mailchimp) - [Mailchimp vs Klaviyo](https://toolradar.com/compare/mailchimp-vs-klaviyo) - [Brevo vs Mailchimp](https://toolradar.com/compare/mailchimp-vs-brevo) - [Brevo vs ActiveCampaign](https://toolradar.com/compare/activecampaign-vs-brevo) - [Brevo vs Klaviyo](https://toolradar.com/compare/brevo-vs-klaviyo) Compare all 111 email marketing tools side by side ## Pricing breakdowns for email marketing tools Real plans and the hidden costs for each tool. - [Omnisend pricing](https://toolradar.com/tools/omnisend/pricing) - [HubSpot Marketing pricing](https://toolradar.com/tools/hubspot-marketing/pricing) - [Mailchimp pricing](https://toolradar.com/tools/mailchimp/pricing) - [Brevo pricing](https://toolradar.com/tools/brevo/pricing) - [Constant Contact pricing](https://toolradar.com/tools/constant-contact/pricing) - [SendPulse pricing](https://toolradar.com/tools/sendpulse/pricing) - [Mailerlite pricing](https://toolradar.com/tools/mailerlite/pricing) - [Systeme.io pricing](https://toolradar.com/tools/systeme-io/pricing) ## Browse all email marketing tools 111 tools Pricing - [100% free](https://toolradar.com/best/email-marketing?pricing=free#browse) - [Free plan](https://toolradar.com/best/email-marketing?pricing=freemium#browse) - [Paid](https://toolradar.com/best/email-marketing?pricing=paid#browse) Platform - [Web](https://toolradar.com/best/email-marketing?os=Web#browse) - [iOS](https://toolradar.com/best/email-marketing?os=iOS#browse) - [Android](https://toolradar.com/best/email-marketing?os=Android#browse) - [Windows](https://toolradar.com/best/email-marketing?os=Windows#browse) - [macOS](https://toolradar.com/best/email-marketing?os=macOS#browse) - [Linux](https://toolradar.com/best/email-marketing?os=Linux#browse) - [Chrome](https://toolradar.com/best/email-marketing?os=Chrome#browse) Industry - [E-commerce 12](https://toolradar.com/best/email-marketing?industry=ecommerce#browse) - [Retail 9](https://toolradar.com/best/email-marketing?industry=retail#browse) - [SaaS & Technology 9](https://toolradar.com/best/email-marketing?industry=saas#browse) - [Nonprofit 4](https://toolradar.com/best/email-marketing?industry=nonprofit#browse) - [Education 3](https://toolradar.com/best/email-marketing?industry=education#browse) - [Hospitality & Travel 3](https://toolradar.com/best/email-marketing?industry=hospitality#browse) - [Marketing & Advertising 3](https://toolradar.com/best/email-marketing?industry=marketing#browse) - [Finance & Banking 2](https://toolradar.com/best/email-marketing?industry=finance#browse) - [Media & Entertainment 2](https://toolradar.com/best/email-marketing?industry=media#browse) - [Real Estate 2](https://toolradar.com/best/email-marketing?industry=real-estate#browse) [AweberEmail marketing for small businessPaid · Web](https://toolradar.com/tools/aweber)[FlodeskBeautiful email marketing for creators who care about aestheticsFree plan · Web](https://toolradar.com/tools/flodesk)[Really Simple SystemsSimple CRM for small businessesFree plan](https://toolradar.com/tools/really-simple-systems)[BrewGenerate beautiful, on-brand email campaigns and automations with AI in seconds.Free plan · Web](https://toolradar.com/tools/brew)[Higher LogicCommunity and marketing automationPaid · Web](https://toolradar.com/tools/higher-logic)[iContactEasy email marketing platform to boost engagement and drive conversions for small businesses.Paid · Web](https://toolradar.com/tools/icontact)[LitmusEmail testing and analytics platformEnterprise · Web](https://toolradar.com/tools/litmus)[KeapCRM and automation for small businessesPaid · Web](https://toolradar.com/tools/keap)[ConvertKitEmail marketing for creators: newsletters, landing pages, and monetizationFree plan · Web](https://toolradar.com/tools/convertkit)[SplashCreate branded event pages, manage registration, and track ROIPaid](https://toolradar.com/tools/splash)[SmartleadScale cold email outreach with high-volume deliverabilityPaid · Web, iOS, Android](https://toolradar.com/tools/smartlead)[DripEcommerce marketing automationPaid · Web](https://toolradar.com/tools/drip)[MailjetEmail marketing and transactional emailPaid · Web](https://toolradar.com/tools/mailjet)[EloquaEnterprise marketing automation by OraclePaid](https://toolradar.com/tools/eloqua)[Act!CRM and marketing automation for small businessesPaid · Web, iOS, Android](https://toolradar.com/tools/act-crm)[CampaignerAdvanced email marketing and automation platform for growing businesses.Paid · Web](https://toolradar.com/tools/campaigner)[Elastic EmailModern email communication platform for growing businesses, offering marketing, transactional, and team chat solutions.Free plan · Web](https://toolradar.com/tools/elastic-email)[MailmodoAutomate and optimize email marketing campaigns with AI-powered creation, journey building, and segmentation.Free plan · Web](https://toolradar.com/tools/mailmodo)[ButtondownMinimalist newsletter platform for simplicity and privacyFree plan · Web](https://toolradar.com/tools/buttondown)[Mailercloud Email API PlatformSend transactional and marketing emails with high deliverability and real-time visibility.Free plan · Web](https://toolradar.com/tools/mailercloud-email-api-platform)[PrivyThe fastest way to grow sales with email & SMS for e-commerce.Free plan · Web](https://toolradar.com/tools/privy)[GetsitecontrolGrow lists, run promotions, and send emails with one toolFree plan · Web](https://toolradar.com/tools/getsitecontrol)[SendlaneUnified email, SMS, reviews, and forms to drive e-commerce sales and customer retention.Paid · Web](https://toolradar.com/tools/sendlane)[Lightspeed DMSAll-in-one POS/CRM software tailored for marine, RV, golf, powersports, and OPE dealerships.Paid · Web, iOS, Android](https://toolradar.com/tools/lightspeed-dms) Showing the top 24 of 111. Filter to narrow down. ## In-depth: why these tools made the cut ### Why ActiveCampaign leads on automation depth ActiveCampaign review ActiveCampaign's automation builder is the most powerful in the category for nurture-heavy use cases: complex branching, conditional logic, score-based gating, and a CRM tightly coupled to email behavior. For B2B service businesses, consulting, courses, or any sales motion where the journey from lead to customer involves a long email sequence, ActiveCampaign is hard to beat. The downside is the learning curve. The same flexibility that wins B2B nurture makes the tool feel heavy for someone who just wants to send a weekly newsletter. Teams that pick ActiveCampaign for the wrong use case often migrate to Mailchimp or ConvertKit within a year. ### Why Mailchimp remains the SMB default Mailchimp review Mailchimp's strength is breadth: campaigns, automations, landing pages, signup forms, and a generous free tier wrapped in a beginner-friendly UI. For a small business that wants 'send the newsletter, run a couple of automations, done,' it remains the lowest-friction option. The free tier (500 contacts) is genuinely usable. Mailchimp gets criticized fairly often for pricing escalation past 5k–10k contacts. The platform has also leaned more into the 'all-in-one marketing platform' positioning rather than pure email, which can feel bloated if you really just want email. If you outgrow Mailchimp, the most common migration paths are Klaviyo (e-commerce), ConvertKit (creators), or ActiveCampaign (B2B nurture). ### Why Constant Contact is the safe choice for local SMBs Constant Contact review Constant Contact targets the same audience as early Mailchimp (local services, restaurants, nonprofits, real estate) with a simpler UI and a stronger phone-based support reputation. For non-technical owners who want to send a monthly newsletter without learning marketing automation, it's still the friendliest option. The ceiling is lower than Mailchimp's. Advanced automations, segmentation, and integrations are all weaker. Constant Contact is a great pick if you'll never need more than 'send emails to my list'; if you'll grow into multi-channel marketing within 18 months, Mailchimp or one of the specialist tools is a better starting point. ## How to choose email marketing software Most email platforms can send a campaign. The differences show up in segmentation, automation, deliverability, and how easy it is to integrate with the rest of your stack. Match the tool to your business model, not your wishlist of features. 1. Identify your primary use caseNewsletter publisher (creator monetization): ConvertKit, beehiiv. E-commerce: Klaviyo, Omnisend, Drip. SMB local business: Constant Contact, Mailchimp. B2B nurture: ActiveCampaign, Marketo, HubSpot Marketing. Mixing categories usually means compromise on either pricing or the depth that matters most to you. 2. Audit deliverability, not feature countA polished UI doesn't matter if 30% of your emails land in spam. Check the tool's deliverability reputation (G2 reviews mention this), whether it supports your domain authentication (SPF/DKIM/DMARC), and whether shared IPs or dedicated IPs match your volume. SendGrid and Postmark dominate transactional deliverability; the marketing tools are more variable. 3. Test segmentation against your real dataSign up for a free trial, import your actual contact list (or a sample), and try to build the segmentation you'll actually use, last purchase date for e-commerce, content tags for newsletters, lead score for B2B. The depth here is the difference between Mailchimp and Klaviyo for an e-commerce brand. 4. Plan for the price curveMost tools price by contact count, list size, or send volume. Plot what your bill will be at 10x your current scale, not today. Mailchimp gets steep fast for engaged lists; Klaviyo's percentage-based pricing scales with revenue. ConvertKit's flat creator pricing is cheaper for newsletters above 10k subscribers than Mailchimp. ## Honorable mentions Tools that didn't crack the headline list but deserve a look depending on what you optimize for. - [Klaviyo](https://toolradar.com/tools/klaviyo) Already covered above, top pick for e-commerceListed in the main picks since it's a top-volume tool, but worth re-emphasizing: if you run a Shopify/WooCommerce store, Klaviyo is the default. The opportunity cost of using a generalist tool for e-commerce is real. - [Sendinblue](https://toolradar.com/tools/sendinblue) Best price-performance for SMBs at scaleBrevo (formerly Sendinblue) prices by emails sent rather than by contact count, which makes it dramatically cheaper than Mailchimp for businesses with large but lightly-engaged lists. Worth a trial if Mailchimp's contact-based pricing has gotten painful. - [Marketo](https://toolradar.com/tools/marketo) Best for enterprise B2B nurtureMarketo (Adobe) is the enterprise pick when ActiveCampaign and HubSpot Marketing aren't enough. Long implementation, expensive, but the lead scoring and account-based marketing capabilities are unmatched for large B2B revenue teams. ## Best Email Marketing for - [Email Marketing for Startups](https://toolradar.com/best/email-marketing/for/startups) - [Email Marketing for Small Businesses](https://toolradar.com/best/email-marketing/for/small-businesses) - [Email Marketing for Freelancers](https://toolradar.com/best/email-marketing/for/freelancers) - [Email Marketing for Enterprises](https://toolradar.com/best/email-marketing/for/enterprises) - [Email Marketing for Solopreneurs](https://toolradar.com/best/email-marketing/for/solopreneurs) - [Email Marketing for Nonprofits](https://toolradar.com/best/email-marketing/for/nonprofits) ## How we ranked these email marketing tools We rank by real-world signal: G2/Capterra review volume and rating, and media mentions (volume and recency). Pricing is re-checked and the ranking refreshed monthly. Tools evaluated111 With free plan48%53 of the 110 tools we rank Last updatedNovember 2026 Toolradar Research ## The data behind email marketing tools First-party analyses built from our full catalog, methodology published. - [AI in marketing: it writes, it doesn't yet send](https://toolradar.com/reports/ai-for-marketing-2026) - [Which software categories are actually free](https://toolradar.com/reports/free-software-report-2026) - [What B2B software really costs per month](https://toolradar.com/reports/saas-price-points-2026) - [The most crowded software markets](https://toolradar.com/reports/most-crowded-software-markets-2026) All Toolradar research Ask your AI assistant Toolradar works inside Claude, ChatGPT, Cursor and VS Code. Every price comes with the date it was read on the vendor's page. No API key needed. “What is the best email marketing tool for a 5-person team under $50 a month? Give me a short list with prices.” [Add to Cursor](cursor://anysphere.cursor-deeplink/mcp/install?name=toolradar&config=eyJ1cmwiOiJodHRwczovL3Rvb2xyYWRhci5jb20vbWNwIn0=)[Add to VS Code](vscode:mcp/install?%7B%22name%22%3A%22toolradar%22%2C%22url%22%3A%22https%3A%2F%2Ftoolradar.com%2Fmcp%22%7D)[Claude, ChatGPT and others](https://toolradar.com/for-agents?src=category) claude mcp add --transport http toolradar https://toolradar.com/mcp ## Frequently Asked Questions ### What is the best email marketing tool in 2026? Based on our analysis of 111 email marketing tools, Omnisend ranks #1 on our email marketing list. The next tools on the list are ActiveCampaign, HubSpot Marketing, Mailchimp. Rankings use public review volume and rating (G2, Capterra, Trustpilot and the app stores), and media mentions. ### What are the top 3 email marketing tools? The top 3 email marketing tools in 2026, ranked by Toolradar, are: 1) Omnisend, Email, SMS, and push marketing for ecommerce. 2) ActiveCampaign, Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. 3) HubSpot Marketing, Marketing automation by HubSpot. ### Are there free email marketing tools? Yes. Omnisend is the highest-listed email marketing tool with a free plan (free plan alongside paid plans). 7 of the 10 tools on this page have a free plan. Among the 110 email marketing tools we rank, 53 have a free plan. ### How do I choose the right email marketing tool? Start by defining your team size, budget, and must-have features. Omnisend ranks #1 on our email marketing list. Compare all 111 options side by side on Toolradar. Cite this page: Toolradar, "Best Email Marketing Software in 2026", updated November 2026, https://toolradar.com/best/email-marketing [Email Marketing statistics catalog size, ratings and pricing data, updated monthly](https://toolradar.com/statistics/email-marketing) ## What is Email Marketing Software? Email marketing software lets you send targeted emails to your subscriber list, newsletters, promotional campaigns, automated sequences, and transactional messages. The best email marketing tools in 2026 combine easy email creation with powerful automation, segmentation, and analytics. Despite predictions of its death, email marketing consistently delivers the highest ROI of any marketing channel. The tools have evolved from simple bulk email senders into sophisticated platforms that handle personalization, behavioral triggers, and AI-powered send-time optimization. The market splits into two segments. All-in-one marketing platforms (HubSpot, ActiveCampaign) bundle email with CRM, landing pages, and automation. Dedicated email tools (Mailchimp, Kit, Brevo) focus on doing email exceptionally well at competitive prices. Your choice depends on whether email is your primary channel or part of a broader marketing stack. ## Editor's Take > “After evaluating 111 email marketing tools, Omnisend ranks #1 on this list, followed by ActiveCampaign. Omnisend is the highest-listed tool with a free plan (free plan alongside paid plans). The competition is fierce, the gap between top tools is narrower than ever, so the best choice comes down to your team's specific workflow and priorities.” Louis Corneloup · November 2026 ## Key Data Points 111Tools evaluated7 of 10Listed tools with a free plan Toolradar data: 7 of the 10 tools listed on this page (70%) have a free plan, out of 111 tools tracked in this category. Omnisend is listed first. ## Key Features in Email Marketing Tools ### Email Builder Drag-and-drop editor with responsive templates. Should produce emails that look good on mobile without requiring HTML knowledge. ### Automation Workflows Welcome sequences, abandoned cart emails, re-engagement campaigns. Visual workflow builders let you design multi-step automated sequences triggered by subscriber behavior. ### Segmentation Group subscribers by behavior, demographics, purchase history, or engagement level. Better segmentation means higher open rates and less unsubscribing. ### Deliverability Getting into the inbox, not the spam folder. Look for dedicated IPs, authentication setup (DKIM, SPF, DMARC), and deliverability reporting. This matters more than any feature. ### Analytics & A/B Testing Open rates, click rates, conversions, and revenue attribution. A/B test subject lines, content, and send times to optimize performance over time. ### List Management Import, clean, and manage subscriber lists. Double opt-in, unsubscribe handling, and bounce management keep your list healthy and compliant. ## Who Uses Email Marketing Software? Email marketing tools serve anyone building an audience or nurturing customer relationships: **Content creators and bloggers:** Building and monetizing newsletter audiences. Kit and Beehiiv dominate this segment.**E-commerce businesses:** Sending promotional campaigns, cart abandonment emails, and post-purchase sequences that drive repeat purchases.**B2B marketing teams:** Nurturing leads through the sales funnel with educational content, product updates, and event invitations.**Small businesses:** Staying in touch with customers through newsletters, promotions, and seasonal campaigns on a limited budget. ## Related Guides [Best Free Email Marketing Tools in 2026](https://toolradar.com/guides/best-free-email-marketing-tools) [Cheapest Email Marketing Software in 2026](https://toolradar.com/guides/cheapest-email-marketing-software) [Best Email Marketing for Ecommerce in 2026](https://toolradar.com/guides/best-email-marketing-for-ecommerce) [Best AI Email Marketing for B2B in 2026](https://toolradar.com/guides/best-ai-email-marketing-for-b2b) ## Have experience with these tools? Your review helps thousands of others make better decisions. Write a Review [Browse all 111 tools in this category](https://toolradar.com/best/email-marketing#browse) From the team behind Toolradar Want your email marketing tool in the next ChatGPT answer? Sponsored editorial in our 6 newsletters, content that reads like the issue, not an ad. Native articles in tech newsletters For email marketing vendors ## Selling an email marketing product? Reach 950K+ buyers through Toolradar & Dupple. Newsletter ads and directory listings: the same surfaces buyers use to shortlist. Maximum 3 sponsors per issue, native layout, no ad design needed. Self-serve advertising Book a Spotlight, Primary Ad, or Native Advertorial yourself. Live in 1-2 weeks. See ad pricing → Full-service: let us run it Our agency owns the media + executes the campaigns. Demand, SEO, content, end-to-end. How the agency works → Some offers on this page may be paid placements or contain affiliate links. --- Source: https://toolradar.com/best/email-marketing