Real estate CRMs (Follow Up Boss, kvCORE, BoomTown, Wise Agent, LionDesk, Top Producer, Real Geeks) target agents and teams. The category differs from B2B CRMs in lead-source integrations (MLS, IDX, portals), drip campaigns, and showing scheduling. ## Top 3 real estate CRM tools 1. [BoldTrail](https://toolradar.com/tools/boldtrail) #1 Top pick AI-powered CRM and marketing platform for real estate professionals.PricingFree plan4.5 /5 on G2 · 1,555 ratings, Sep 2026Our takeBest overall[Read the review](https://toolradar.com/tools/boldtrail) 2. [BoomTown](https://toolradar.com/tools/boomtown) #2 All-in-one real estate marketing software with lead generation, CRM, and lead management services.PricingContact sales4.6 /5 across G2 and Capterra · 827 ratings, Sep 2026[Read the review](https://toolradar.com/tools/boomtown) 3. [Dotloop](https://toolradar.com/tools/dotloop) #3 Streamline real estate transactions from offer to close with a single, comprehensive platform.Starting priceFrom $34.99 /moCheapest paid plan, monthly, as of November 20264.5 /5 across G2 and Capterra · 853 ratings, Sep 2026[Read the review](https://toolradar.com/tools/dotloop) ## 10 top real estate CRM tools compared | Tool | Our take | Starting price (Nov 2026) | Rating | Watch out for | | --- | --- | --- | --- | --- | | [BoldTrail](https://toolradar.com/tools/boldtrail) | Best overall | Price: Free + paid | 4.5 out of 5, from 1,555 ratings on G2 G2 4.5 | n/a | | [BoomTown](https://toolradar.com/tools/boomtown) | | Price: Contact sales | 4.6 out of 5, from 827 ratings across G2 and Capterra G2 4.7 · Capterra 4.5 | Watch out: Add-on features not in base plans | | [Dotloop](https://toolradar.com/tools/dotloop) | | Price: $34.99/mo | 4.5 out of 5, from 853 ratings across G2 and Capterra Capterra 4.7 · G2 4.3 | n/a | | [Spectora](https://toolradar.com/tools/spectora) | | Price: $109/mo | 4.4 out of 5, from 940 ratings across G2 and Capterra Capterra 4.9 · G2 2.8 | Watch out: Advanced features are per-inspection add-on | | [Avail](https://toolradar.com/tools/avail) | Highest rated | Price: Free + paid | 4.7 out of 5, from 427 ratings across G2 and Capterra Capterra 4.6 · G2 4.8 | n/a | | [kvCORE](https://toolradar.com/tools/kvcore) | | Price: Contact sales | 4.4 out of 5, from 564 ratings on Capterra Capterra 4.4 | n/a | | [Wise Agent](https://toolradar.com/tools/wise-agent) | | Price: $41.58/mo | 4.2 out of 5, from 613 ratings across G2, SourceForge and Capterra Capterra 4.4 · SourceForge 4.3 | n/a | | [Top Producer](https://toolradar.com/tools/top-producer) | Most affordable | Price: $25/mo | 3.6 out of 5, from 353 ratings across G2 and Capterra Capterra 4.0 · G2 3.1 | n/a | | [VTS](https://toolradar.com/tools/vts) | | Price: Not published | 4.5 out of 5, from 152 ratings across SourceForge and Capterra Capterra 4.6 · SourceForge 4.3 | n/a | | [Follow Up Boss](https://toolradar.com/tools/follow-up-boss) | | Price: $69/mo | 4.6 out of 5, from 118 ratings on G2 G2 4.6 | Watch out: FUB Calling is a paid add-on for some AI features. | ## Real Estate CRM pricing compared | Tool | Cheapest paid plan | Free plan | Billing basis | | --- | --- | --- | --- | | [BoldTrail](https://toolradar.com/tools/boldtrail) | Cheapest paid plan: Not published | Free plan: Yes | Billing: Not published | | [BoomTown](https://toolradar.com/tools/boomtown) | Cheapest paid plan: Not published | Free plan: No | Billing: Not published | | [Dotloop](https://toolradar.com/tools/dotloop) | Cheapest paid plan: Agents, $34.99/mo | Free plan: No | Billing: Billed monthly | | [Spectora](https://toolradar.com/tools/spectora) | Cheapest paid plan: Monthly Subscription, $109/mo | Free plan: No | Billing: Billed monthly | | [Avail](https://toolradar.com/tools/avail) | Cheapest paid plan: Not published | Free plan: Yes | Billing: Not published | | [kvCORE](https://toolradar.com/tools/kvcore) | Cheapest paid plan: Not published | Free plan: No | Billing: Not published | | [Wise Agent](https://toolradar.com/tools/wise-agent) | Cheapest paid plan: Annual, $41.58/mo (billed yearly) | Free plan: No | Billing: Billed yearly | | [Top Producer](https://toolradar.com/tools/top-producer) | Cheapest paid plan: FiveStreet, $25/mo | Free plan: No | Billing: Per user, billed monthly | | [VTS](https://toolradar.com/tools/vts) | Cheapest paid plan: Not published | Free plan: No | Billing: Not published | | [Follow Up Boss](https://toolradar.com/tools/follow-up-boss) | Cheapest paid plan: Grow, $69/mo | Free plan: No | Billing: Per user, billed monthly | Toolradar pricing data, last verified November 2026. Prices are the cheapest paid plan converted to a monthly figure; "Not published" means the vendor publishes no price for a self-serve paid plan. 5 of 10 tools publish a paid price; median cheapest paid plan $41.58/mo. Toolradar data ## The real estate CRM tools market in numbers **Toolradar data:** Toolradar tracks 24 real estate CRM tools as of November 13, 2026. 17% of the real estate CRM tools on Toolradar are free, freemium or open source. Toolradar re-checked the pricing of 63% of real estate CRM tools in the last 90 days. Toolradar aggregates 7,441 public user reviews (G2, Capterra, Trustpilot and other review sites) across 19 rated real estate CRM tools. The most cross-shopped real estate CRM tool is kvCORE, listed as an alternative to 15 other tools on Toolradar. The most compared real estate CRM tool on Toolradar over the last 90 days is BoomTown, with 45 side-by-side comparisons. Computed from the Toolradar catalog and on-site activity. - 24 real estate CRM tools tracked - 17% are free, freemium or open source - 63% of prices re-checked in the last 90 days - 7,441 public user reviews aggregated across 19 rated tools | Rank | Tool | Listed as an alternative to | | --- | --- | --- | | 1 | [kvCORE](https://toolradar.com/tools/kvcore) | 15 tools | | 2 | [BoomTown](https://toolradar.com/tools/boomtown) | 13 tools | | 3 | [Top Producer](https://toolradar.com/tools/top-producer) | 13 tools | | Rank | Tool | Comparisons | | --- | --- | --- | | 1 | [BoomTown](https://toolradar.com/tools/boomtown) | 45 | | 2 | [Follow Up Boss](https://toolradar.com/tools/follow-up-boss) | 45 | | 3 | [Lofty](https://toolradar.com/tools/lofty) | 45 | Source and method: [live real estate CRM tools statistics](https://toolradar.com/statistics/real-estate-crm) ## How the top real estate CRM tools compare 2 of the 10 real estate CRM tools listed here have a free plan (BoldTrail, Avail); the other 8 (BoomTown, Dotloop, Spectora, kvCORE, Wise Agent, Top Producer, VTS, Follow Up Boss) are paid only. Teams on a budget should start with BoldTrail, our free pick. Rankings are computed from G2/Capterra review volume and rating, and media mentions. [Editorial policy](https://toolradar.com/editorial-policy) ## Top real estate CRM tools Order: Toolradar ranking score, which is the public review volume times the average rating on G2, Capterra, Trustpilot and other review sites, plus media mentions (recent ones count more). Paid placements are labelled and never change the score. [How we rank](https://toolradar.com/how-we-rate). ### BoldTrail Free plan AI-powered CRM and marketing platform for real estate professionals. 4.5 /5 on G2 · 1,555 ratings, Sep 2026 BoldTrail, formerly kvCORE, is a comprehensive real estate platform designed to help agents and teams manage their entire business lifecycle. It integrates a powerful CRM with AI-driven lead generation, marketing automation, and website tools. The platform aims to streamline operations, enhance client communication, and ultimately drive more transactions for real estate professionals. BoldTrail is built for individual real estate agents, teams, and brokerages looking to centralize their operations. It provides tools for lead capture, automated follow-up, personalized communication, and performance tracking. The AI assistant, CORE AI, helps automate tasks, engage leads, and provide insights, freeing up agents to focus on high-value activities. Its workflow automation capabilities allow users to set up drip campaigns, property alerts, and task reminders, ensuring consistent engagement with prospects and clients. [View details](https://toolradar.com/tools/boldtrail) [Visit website](https://www.insiderealestate.com/boldtrail) [BoldTrail alternatives →](https://toolradar.com/alternatives/boldtrail) Thanks, your review is with our moderators.Used BoldTrail? Rate it - Pro: Comprehensive all-in-one platform - Pro: Strong automation capabilities - Pro: AI assistant helps with lead engagement - Con: Can have a steep learning curve due to feature depth - Con: Pricing can be a significant investment for individual agents ### BoomTown Paid All-in-one real estate marketing software with lead generation, CRM, and lead management services. 4.6 /5 across G2 and Capterra · 827 ratings, Sep 2026 BoomTown provides a comprehensive suite of tools and services designed for real estate professionals to generate leads, manage client relationships, and grow their business. It offers flexible packages that scale with business needs, from individual agents to large teams and enterprises. The platform integrates IDX websites, an intelligent CRM, and lead management services to streamline operations and maximize conversion opportunities. A core offering is 'Success Assurance,' which leverages a team of Lead Concierges to monitor lead behavior, qualify leads 24/7, and engage them with appropriate messages. This service aims to offload the heavy lifting of lead nurturing, allowing agents to focus on active buyers and sellers. BoomTown is trusted by real estate agents, brokers, and lenders to build consistent pipelines and improve efficiency through technology. [View details](https://toolradar.com/tools/boomtown) [Visit website](https://boomtownroi.com) [BoomTown alternatives →](https://toolradar.com/alternatives/boomtown) Thanks, your review is with our moderators.Used BoomTown? Rate it - Pro: Comprehensive suite of tools for real estate professionals - Pro: Includes human-powered lead qualification and nurturing (Success Assurance) - Pro: Scalable packages to fit different business sizes - Con: No free option available - Con: Requires a demo to understand full pricing and features for specific needs Watch out Add-on features not in base plans ### Dotloop Paid Streamline real estate transactions from offer to close with a single, comprehensive platform. 4.5 /5 across G2 and Capterra · 853 ratings, Sep 2026 Dotloop is a complete real estate transaction management software designed for agents, teams, and brokerages. It acts as a virtual real estate assistant, empowering users with tools for document editing, secure eSignatures, compliance, and collaboration. The platform integrates various aspects of a real estate deal, from initial offers to closing, providing real-time visibility and simplifying complex workflows. Dotloop helps real estate professionals manage documents, communicate with clients and service providers, and ensure compliance throughout the transaction lifecycle. It offers features like robust document editing, MLS and association form feeds, audit trails, and mobile access. For teams and brokerages, it provides enhanced visibility into transactions, simplifies compliance, and offers custom task and document templates to improve efficiency and consistency. [View details](https://toolradar.com/tools/dotloop) [Visit website](https://www.dotloop.com) [Dotloop alternatives →](https://toolradar.com/alternatives/dotloop) Thanks, your review is with our moderators.Used Dotloop? Rate it - Pro: Comprehensive solution covering all stages of a real estate transaction. - Pro: Simplifies compliance and provides audit trails. - Pro: Enhances collaboration among agents, clients, and service providers. - Con: Premium features are locked behind paid plans. - Con: Pricing for teams and brokerages requires custom quotes. Good value This pricing model is best for individual agents seeking a robust transaction management platform. ### Spectora Paid Run your entire home inspection business from one modern platform, delivering professional reports faster and... 4.4 /5 across G2 and Capterra · 940 ratings, Sep 2026 Spectora is an all-in-one home inspection software designed to streamline every aspect of a home inspector's business. It provides a comprehensive platform for scheduling, conducting inspections, generating professional reports, managing payments, and automating client and agent communications. The software is built to adapt to various workflows, allowing inspectors to complete reports on-site using mobile-first tools or at their desk with a web editor. This platform is ideal for individual home inspectors and multi-inspector firms seeking to enhance efficiency, professional appearance, and client satisfaction. It helps users finish reports faster with AI-powered comment assistance, create consistent and visually appealing web and PDF reports, and manage back-office operations like digital agreements, integrated payments, and automated follow-ups. By consolidating essential business functions, Spectora aims to reduce administrative burden, improve report quality, and free up inspectors' time for growth. [View details](https://toolradar.com/tools/spectora) [Visit website](https://www.spectora.com) Thanks, your review is with our moderators.Used Spectora? Rate it - Pro: Significantly reduces report writing time, often by an hour per inspection. - Pro: Produces clean, professional, and interactive reports that agents and buyers appreciate. - Pro: Consolidates all business operations into a single platform, eliminating the need for multiple tools. - Con: Email and SMS capabilities are not included in the free trial. - Con: Requires a monthly or annual subscription, with no free tier beyond the initial trial inspections. Good value Spectora's pricing for its core inspection platform is fair, with the Annual Subscription at $1090/year offering a 16.5% discount compared to the monthly plan. Watch out Advanced features are per-inspection add-on ### Avail Free plan Streamlined property management for DIY landlords. 4.7 /5 across G2 and Capterra · 427 ratings, Sep 2026 Avail is an online platform designed to simplify property management for independent landlords. It provides a suite of tools to manage rental properties from start to finish, including advertising vacancies, screening tenants, creating lease agreements, collecting rent online, and tracking maintenance requests. The platform aims to reduce the administrative burden on landlords, making it easier to find and retain good tenants while ensuring compliance with rental laws. Avail caters primarily to individual landlords and small property owners who manage their own rental units. It helps them professionalize their rental process without needing extensive real estate experience or hiring a property manager. By centralizing various tasks, Avail helps landlords save time, reduce vacancies, and maintain better records, ultimately leading to more efficient and profitable rental operations. [View details](https://toolradar.com/tools/avail) [Visit website](https://www.avail.co) Thanks, your review is with our moderators.Used Avail? Rate it - Pro: Comprehensive feature set for DIY landlords - Pro: User-friendly interface - Pro: Automates many time-consuming tasks - Con: Advanced features require a paid subscription - Con: May not be suitable for large-scale property management companies ### kvCORE Paid Intelligent tools to convert leads, boost productivity, and drive measurable growth for real estate. 4.4 /5 on Capterra · 564 ratings, Sep 2026 BoldTrail, featuring the next generation of kvCORE, is a comprehensive real estate platform designed to empower agents, teams, and brokers. It provides a suite of intelligent tools aimed at lead generation, client relationship management, and marketing automation to enhance productivity and drive business growth. The platform offers configurable IDX websites for showcasing properties and local expertise, a powerful lead engine to diversify lead sources and improve quality, and an AI-powered Smart CRM to automate tasks and surface opportunities. It also includes a marketing autopilot for multi-channel campaigns, listing management and marketing tools, and AI-powered search capabilities for buyers. BoldTrail integrates front and back office operations, providing brokers with a full business overview, agents with tools to find leads and close deals, and admins with efficient workflows. It also features business intelligence and analytics for data-driven decision-making, and a marketplace for premium add-ons and integrations, allowing users to customize the platform to their specific needs. [View details](https://toolradar.com/tools/kvcore) [Visit website](https://insiderealestate.com/kvcore) [kvCORE alternatives →](https://toolradar.com/alternatives/kvcore) Thanks, your review is with our moderators.Used kvCORE? Rate it - Pro: Comprehensive suite of tools for real estate professionals. - Pro: AI integrations for smarter lead management and search. - Pro: Seamlessly integrates front and back office operations. - Con: No free option available. - Con: Requires integration with existing workflows. ### Wise Agent Paid The all-in-one CRM solution designed to help real estate agents generate leads, manage contacts, and close more deals. 4.2 /5 across G2, SourceForge and Capterra · 613 ratings, Sep 2026 Wise Agent is a comprehensive all-in-one CRM software specifically designed for real estate professionals. It helps agents streamline their business operations by offering tools for lead generation, contact management, transaction management, and team collaboration. The platform aims to simplify the sales process, improve client communication, and provide valuable insights into business performance. The software is built to be user-friendly, catering to agents regardless of their tech expertise, and offers extensive customer support. It integrates with various popular business tools to create a seamless workflow and automates tasks for greater efficiency. Wise Agent helps real estate agents identify and target potential customers, provide valuable real estate content to buyers and sellers, and manage their entire transaction process from contract to close, ultimately leading to increased sales and revenue. It also includes mobile access for managing business on the go and reporting tools for data-driven decisions. Wise Agent is ideal for individual real estate agents, teams, and brokerages looking for an affordable, integrated solution to manage their client relationships, marketing efforts, and daily operations. It emphasizes building meaningful relationships with clients through personalized communication and efficient follow-up, aiming to convert conversations into opportunities and ultimately into transactions. [View details](https://toolradar.com/tools/wise-agent) [Visit website](https://www.wiseagent.com) Thanks, your review is with our moderators.Used Wise Agent? Rate it - Pro: Comprehensive all-in-one solution for real estate. - Pro: User-friendly interface with extensive customer support. - Pro: Seamless integrations with other business tools. - Con: No specific cons mentioned in the provided text. Good value Wise Agent's pricing is fair for the features offered to real estate agents. ### Top Producer Paid All-in-one real estate software for lead generation, automation, and smart follow-up. 3.6 /5 across G2 and Capterra · 353 ratings, Sep 2026 Top Producer is a comprehensive business management platform designed for real estate agents to streamline operations, enhance client relationships, and grow their business. It combines a powerful CRM with MLS integration, advanced lead generation tools, marketing automation, and AI-powered assistance. The platform helps agents maximize productivity through centralized business management tools, third-party integrations, and an AI-powered assistant for writing emails and texts. It offers smart follow-up technology to increase lead conversion and generate repeat business, along with cutting-edge lead generation and automated nurture campaigns. Top Producer also includes features like transaction management, MLS market reports, dynamic workflows, and social insights to provide a 360-degree view of contacts and properties. Top Producer is ideal for new agents, seasoned veterans, and growing teams looking to manage their client database, automate marketing, and effectively follow up with leads and clients. It aims to simplify daily tasks and build long-term repeat and referral business through reliable, cutting-edge, and easy-to-use technology. [View details](https://toolradar.com/tools/top-producer) [Visit website](https://www.topproducer.com) [Top Producer alternatives →](https://toolradar.com/alternatives/top-producer) Thanks, your review is with our moderators.Used Top Producer? Rate it - Pro: Comprehensive all-in-one solution for real estate professionals. - Pro: AI-powered features enhance efficiency in communication and lead targeting. - Pro: Strong focus on automated follow-up and lead nurturing. - Con: Can be expensive, especially for individual agents or small teams. - Con: Pricing structure varies based on lead volume and farm size, potentially leading to unpredictable costs. Fair value Top Producer's pricing is on the expensive side, especially for individual agents. ### VTS Paid Unlock the real potential of commercial real estate with unified AI-powered technology. 4.5 /5 across SourceForge and Capterra · 152 ratings, Sep 2026 VTS provides a comprehensive technology platform for the commercial real estate (CRE) industry, unifying asset management, leasing, property management, and marketing teams. It addresses the challenges of fragmented data and disparate tools by offering a single, integrated platform that enhances collaboration, speeds up operations, and improves decision-making. The platform leverages AI, powered by the industry's largest dataset, to offer predictive insights and automate workflows. It enables CRE organizations to manage their entire leasing strategy from inquiry to renewal, deliver virtual content for spaces across digital marketing channels, provide seamless tenant experiences, and reinvent investment strategies with predictive market research. VTS aims to transform how CRE professionals make and execute strategic decisions about spaces, buildings, tenants, and markets. [View details](https://toolradar.com/tools/vts) [Visit website](https://www.vts.com) Thanks, your review is with our moderators.Used VTS? Rate it - Pro: Breaks down silos between CRE teams (asset management, leasing, property management, marketing). - Pro: Utilizes a vast industry dataset for powerful AI-driven predictions. - Pro: Provides a unified platform for end-to-end CRE operations. - Con: Requires significant organizational change management to adopt a unified platform. - Con: Specific pricing details are not publicly available, requiring a demo request. 10 ### Follow Up Boss Paid The Real Estate Team OS for managing leads, automating follow-up, and boosting sales. 4.6 /5 on G2 · 118 ratings, Sep 2026 Follow Up Boss is a comprehensive CRM and lead management platform specifically designed for real estate agents and teams. It acts as a central operating system, allowing users to connect various lead sources, organize contacts with Smart Lists, and automate follow-up processes using Action Plans. The platform integrates communication tools like calling, texting, and email directly within the system, and syncs with calendars and email for a unified workflow. This tool is ideal for individual agents, small teams, and large real estate brokerages looking to streamline their lead management, improve agent accountability, and enhance client engagement. Key benefits include increased efficiency through automation, better lead conversion rates, improved team collaboration, and data-driven insights into agent and lead source performance, ultimately helping real estate professionals achieve massive success and take more market share. [View details](https://toolradar.com/tools/follow-up-boss) [Visit website](https://followupboss.com) [Follow Up Boss alternatives →](https://toolradar.com/alternatives/follow-up-boss) Thanks, your review is with our moderators.Used Follow Up Boss? Rate it - Pro: Simplified yet powerful system for lead management - Pro: Excellent reporting capabilities - Pro: Strong customer support and onboarding - Con: Calling feature is a paid add-on for the lowest tier plan - Con: No free tier available Good value Follow Up Boss offers a tiered pricing structure that can be expensive for smaller teams but provides good value for larger real estate operations. Watch out FUB Calling is a paid add-on for some AI features. ## Why other real estate CRM tools didn't make our top 10 We evaluated 24 tools in this category and these 14 ranked 11 through 24. They're solid options that fell short on one or two axes (review depth, pricing transparency, feature parity), but worth a look if the leaders don't fit your stack or budget. [Real GeeksThe all-in-one growth software for ambitious real estate agents and teams.](https://toolradar.com/tools/real-geeks)[LoftyAutomate real estate lead generation, nurturing, and transactions with AI-powered efficiency.](https://toolradar.com/tools/lofty)[RechatThe Real Estate Super App unifying CRM, marketing, and AI for brokerages.](https://toolradar.com/tools/rechat)[ZurpleAutomated, intelligent client generation and nurturing for real estate agents.](https://toolradar.com/tools/zurple)[BuildoutIntegrated software for commercial real estate brokerages to streamline operations and close deals.](https://toolradar.com/tools/buildout)[PlacesterThe AI website platform for real estate agents, teams, and brokers to grow their business.](https://toolradar.com/tools/placester)[PropertybaseSalesforce-powered solutions for real estate professionals to manage clients and online presence.](https://toolradar.com/tools/propertybase)[IDX BrokerStreamlined IDX/MLS search tools, customizable websites, and lead management solutions for real estate professionals.](https://toolradar.com/tools/idx-broker)[Sierra InteractiveThe only Real Estate Platform that lets you differentiate your brand and personalize lead nurture.](https://toolradar.com/tools/sierra-interactive)[CozySimplify property management for landlords and renters.](https://toolradar.com/tools/cozy)[Chime CRMAI-powered platform for real estate professionals to automate marketing, lead conversion, and sales.](https://toolradar.com/tools/chime-crm)[LionDeskSimplify client management and nurture relationships for real estate agents to close more deals.](https://toolradar.com/tools/liondesk)[CINCAll-in-one platform for real estate lead generation, CRM, and conversion for agents and teams.](https://toolradar.com/tools/cinc)[BoldLeadsGenerate and nurture exclusive real estate leads with an integrated CRM.](https://toolradar.com/tools/boldleads) ## Popular real estate CRM comparisons See how the leading real estate CRM tools stack up head-to-head. - [BoldTrail vs BoomTown](https://toolradar.com/compare/boldtrail-vs-boomtown) - [BoldTrail vs Real Geeks](https://toolradar.com/compare/boldtrail-vs-real-geeks) - [BoldTrail vs Chime CRM](https://toolradar.com/compare/boldtrail-vs-chime-crm) - [BoldTrail vs Top Producer](https://toolradar.com/compare/boldtrail-vs-top-producer) - [BoldTrail vs Wise Agent](https://toolradar.com/compare/boldtrail-vs-wise-agent) - [BoldTrail vs Lofty](https://toolradar.com/compare/boldtrail-vs-lofty) - [BoomTown vs Follow Up Boss](https://toolradar.com/compare/boomtown-vs-follow-up-boss) - [BoomTown vs LionDesk](https://toolradar.com/compare/boomtown-vs-liondesk) - [BoomTown vs kvCORE](https://toolradar.com/compare/boomtown-vs-kvcore) - [BoomTown vs Top Producer](https://toolradar.com/compare/boomtown-vs-top-producer) - [BoomTown vs Wise Agent](https://toolradar.com/compare/boomtown-vs-wise-agent) - [BoomTown vs Real Geeks](https://toolradar.com/compare/boomtown-vs-real-geeks) Compare all 24 real estate CRM tools side by side ## Pricing breakdowns for real estate CRM tools Real plans and the hidden costs for each tool. - [BoomTown pricing](https://toolradar.com/tools/boomtown/pricing) - [Dotloop pricing](https://toolradar.com/tools/dotloop/pricing) - [Spectora pricing](https://toolradar.com/tools/spectora/pricing) - [kvCORE pricing](https://toolradar.com/tools/kvcore/pricing) - [Wise Agent pricing](https://toolradar.com/tools/wise-agent/pricing) - [Top Producer pricing](https://toolradar.com/tools/top-producer/pricing) - [Follow Up Boss pricing](https://toolradar.com/tools/follow-up-boss/pricing) ## How to choose real estate CRM software 1. Solo agent vs team vs brokerageSolo agents: Wise Agent, LionDesk, Top Producer. Teams: Follow Up Boss, BoomTown. Brokerages: kvCORE, Sierra Interactive. Pick by team size, the same tool wastes money for solos and falls short for teams. 2. Audit lead source integrationsReal estate CRMs live or die by lead-source integration: Zillow, Realtor.com, Facebook lead ads, IDX/MLS feeds. Verify direct integrations vs Zapier-based; direct integrations route leads faster. 3. Plan for automation maturityDrip campaigns, AI assistants, and routing rules are where CRMs differ. Test on 30 leads, not feature checklists; real performance varies more than marketing copy suggests. ## Best Real Estate CRM for - [Real Estate CRM for Small Businesses](https://toolradar.com/best/real-estate-crm/for/small-businesses) - [Real Estate CRM for Enterprises](https://toolradar.com/best/real-estate-crm/for/enterprises) ## How we ranked these real estate CRM tools We rank by real-world signal: G2/Capterra review volume and rating, and media mentions (volume and recency). Pricing is re-checked and the ranking refreshed monthly. Tools evaluated24 With free plan17% Last updatedNovember 2026 Toolradar Research ## The data behind real estate CRM tools First-party analyses built from our full catalog, methodology published. - [Which software categories are actually free](https://toolradar.com/reports/free-software-report-2026) - [What B2B software really costs per month](https://toolradar.com/reports/saas-price-points-2026) - [The most crowded software markets](https://toolradar.com/reports/most-crowded-software-markets-2026) All Toolradar research Ask your AI assistant Toolradar works inside Claude, ChatGPT, Cursor and VS Code. Every price comes with the date it was read on the vendor's page. No API key needed. “What is the best real estate CRM tool for a 5-person team under $50 a month? Give me a short list with prices.” [Add to Cursor](cursor://anysphere.cursor-deeplink/mcp/install?name=toolradar&config=eyJ1cmwiOiJodHRwczovL3Rvb2xyYWRhci5jb20vbWNwIn0=)[Add to VS Code](vscode:mcp/install?%7B%22name%22%3A%22toolradar%22%2C%22url%22%3A%22https%3A%2F%2Ftoolradar.com%2Fmcp%22%7D)[Claude, ChatGPT and others](https://toolradar.com/for-agents?src=category) claude mcp add --transport http toolradar https://toolradar.com/mcp ## Frequently Asked Questions ### What is the best real estate CRM tool in 2026? Based on our analysis of 24 real estate CRM tools, BoldTrail is our overall real estate CRM pick. The next tools on the list are BoomTown, Dotloop, Spectora. Rankings use public review volume and rating (G2, Capterra, Trustpilot and the app stores), and media mentions. ### What are the top 3 real estate CRM tools? The top 3 real estate CRM tools in 2026, ranked by Toolradar, are: 1) BoldTrail, AI-powered CRM and marketing platform for real estate professionals. 2) BoomTown, All-in-one real estate marketing software with lead generation, CRM, and lead management services. 3) Dotloop, Streamline real estate transactions from offer to close with a single, comprehensive platform. ### Are there free real estate CRM tools? Yes. BoldTrail is our free real estate CRM pick (free plan alongside paid plans). 2 of the 10 tools on this page have a free plan. Among the 24 real estate CRM tools we rank, 4 have a free plan. ### How do I choose the right real estate CRM tool? Start by defining your team size, budget, and must-have features. BoldTrail is our overall real estate CRM pick. Compare all 24 options side by side on Toolradar. Cite this page: Toolradar, "Best Real Estate CRM Tools in 2026", updated November 2026, https://toolradar.com/best/real-estate-crm [Real Estate CRM statistics catalog size, ratings and pricing data, updated monthly](https://toolradar.com/statistics/real-estate-crm) For real estate CRM vendors ## Selling a real estate CRM product? Reach 950K+ buyers through Toolradar & Dupple. Newsletter ads and directory listings: the same surfaces buyers use to shortlist. Maximum 3 sponsors per issue, native layout, no ad design needed. Self-serve advertising Book a Primary Ad or a Spotlight Ad yourself. Live in 1-2 weeks. See ad pricing → Full-service: let us run it Our agency owns the media + executes the campaigns. Demand, SEO, content, end-to-end. How the agency works → Some offers on this page may be paid placements or contain affiliate links. --- Source: https://toolradar.com/best/real-estate-crm