{"name":"Amplitude","slug":"amplitude","pricingModel":"freemium","normalized":{"currency":"USD","entry":null,"entryStatus":"contact_sales_only","entryNote":"Paid plans are quote-only (contact sales); the vendor publishes no price.","plans":[{"plan":"Free","kind":"free","priceText":null,"perMonth":0,"unit":"unknown","unitNoun":null,"billing":"unknown","free":true,"contactSales":false},{"plan":"Plus","kind":"contact_sales","priceText":null,"perMonth":null,"unit":"unknown","unitNoun":null,"billing":"unknown","free":false,"contactSales":true},{"plan":"Growth","kind":"contact_sales","priceText":null,"perMonth":null,"unit":"unknown","unitNoun":null,"billing":"unknown","free":false,"contactSales":true},{"plan":"Enterprise","kind":"contact_sales","priceText":null,"perMonth":null,"unit":"unknown","unitNoun":null,"billing":"unknown","free":false,"contactSales":true}],"hasFreePlan":true,"hasFreeTrial":false,"contactSalesOnly":true},"pricingDetails":{"notes":"Startups with under $10M in funding and fewer than 20 employees get one free year of Growth. Amplitude has no free trial: the free plan replaces it.","tiers":[{"name":"Free","unit":"flat","price":"Free","features":["2M events a month, no time limit, no credit card","Unlimited team members","10K monthly session replays","Product analytics, AI agents and MCP","1 year of data access","Limited experiments, guides and surveys"],"isPopular":false,"sourceUrl":"https://amplitude.com/pricing","sourceQuote":"Free For individuals and explorers getting started Free 2M Events/month forever.","priceMonthly":0,"sourceReadAt":"2026-11-04"},{"name":"Plus","unit":"usage","price":"Usage-based, priced by event volume","features":["Everything in Free","Scale up to 70M events (700K MTUs)","Custom events and formulas","20 behavioral cohorts","Alerts and heatmaps","2 years of data access"],"isPopular":true,"priceNote":"The first 2M events a month cost nothing; then priced by event volume (credit card required)","sourceUrl":"https://amplitude.com/pricing","sourceQuote":"Plus For small teams finding product-market fit Starts at $0 First 2M Events/month free.","priceMonthly":null,"sourceReadAt":"2026-11-04"},{"name":"Growth","unit":"","price":"Custom","features":["Everything in Plus","Advanced behavioral exploration","Monitoring and alerts","20K monthly session replays","SSO and project permissions","Unlimited data access"],"isPopular":false,"priceNote":"Event-based pricing, contact sales","sourceUrl":"https://amplitude.com/pricing","sourceQuote":"Growth For businesses looking to scale Custom Event based pricing Contact sales","priceMonthly":null,"sourceReadAt":"2026-11-04"},{"name":"Enterprise","unit":"","price":"Custom","features":["Everything in Growth","Unlimited projects per portfolio","Data access controls","Unlimited monitoring and alerts","50K monthly session replays","Advanced user management (incl. RBAC)"],"isPopular":false,"priceNote":"Event-based pricing, contact sales","sourceUrl":"https://amplitude.com/pricing","sourceQuote":"Enterprise For larger enterprises with complex requirements Custom Event based pricing Contact sales","priceMonthly":null,"sourceReadAt":"2026-11-04"}],"billingNote":"The Free plan is 2M events a month with no time limit and no credit card. Plus starts at $0 (credit card required) and scales with event volume; Growth and Enterprise are custom event-based plans. All plans include unlimited seats.","hasFreeTier":true,"hasFreeTrial":false},"costFacts":null,"pricesByRegion":null,"verdict":"Amplitude's Free plan is genuinely useful: 2M events a month forever with no credit card, session replay (10,000 sessions a month), unlimited seats, and unlimited feature flags. For early-stage products, this is more generous than Mixpanel (1M events free but no session replay) and comparable to PostHog (1M events free with replay). This pricing opacity is Amplitude biggest weakness: you cannot plan costs as you scale without talking to sales. Amplitude excels at behavioral analytics for product teams but has become bloated with features (experimentation, CDP, web analytics) that dilute its core product analytics strength.","bestFor":"Product teams at growth-stage companies that need deep behavioral cohort analysis and user journey mapping | Organizations that want product analytics, experimentation, and feature flags in a single platform | Companies with up to 700K MTUs (70M events) that fit neatly into the Free or Plus plans","hiddenCosts":["Pricing scales with event volume (Plus) or is custom event-based pricing (Growth, Enterprise), so products that send many events per user cost more as they grow.","The Plus plan scales up to 700K MTUs or 70M events. Beyond that you are forced into custom Growth pricing, there is no intermediate tier.","Session replay, feature flags, and web experimentation are included in the Free plan but with limited capacity (10,000 monthly replays and 1 active experiment on Free and Plus). More capacity requires Growth or Enterprise.","Data access is limited to 1 year on the Free plan and 2 years on Plus. Historical analysis beyond the retention window requires upgrading to Growth or Enterprise."],"recentChanges":[{"date":"2026-11-04","summary":"Starter renamed Free (2M events a month, no card); Plus (3M events) $75 and Plus (5M events) $225 replaced by one usage-based Plus plan starting at $0 with the first 2M events free; Growth and Enterprise custom with corrected features; MTU and event limits and data retention fixed in the prose."},{"date":"2026-10-14","summary":"Plus is priced by event volume: $75 per month billed annually at 3M events ($94 monthly); there is no flat $49 plan."}],"priceHistory":[{"date":"2025-11-15","entryPrice":49,"plans":[{"name":"Starter","price":"Free"},{"name":"Plus","price":"$49/mo"},{"name":"Growth","price":"Contact us"},{"name":"Enterprise","price":"Contact us"}],"source":"archive","url":"https://web.archive.org/web/20251115135324id_/https://amplitude.com/pricing"},{"date":"2026-06-08","entryPrice":49,"plans":[{"name":"Starter","price":"Free"},{"name":"Plus","price":"$49/mo"},{"name":"Growth","price":"Custom"},{"name":"Enterprise","price":"Custom"}],"source":"archive","url":"https://web.archive.org/web/20260608115128id_/https://amplitude.com/pricing"}],"partnerLink":true,"correction":"This price may be out of date. If the vendor's page differs, call report_issue with evidence_url and quote, or verify_price.","provenance":{"lastVerifiedAt":"2026-11-12","sourceUrl":"https://amplitude.com/pricing","confidence":"medium","confidenceNote":"No monthly entry price to confirm (contact sales only), so confidence stays at medium. Paid plans are quote-only (contact sales); the vendor publishes no price."},"source":"Toolradar","citation":"Toolradar, verified 2026-11-12, https://toolradar.com/tools/amplitude/pricing","affiliateUrl":"https://toolradar.com/api/go/amplitude?ref=mcp&key=json","toolradarUrl":"https://toolradar.com/tools/amplitude/pricing"}