# Amplitude pricing

Last confirmed on the vendor's page: 2026-11-12. Source: https://amplitude.com/pricing. Confidence: medium.

| Plan | Per month | Unit | Billing | On the vendor's page |
| --- | --- | --- | --- | --- |
| Free | Free |  |  | Free For individuals and explorers getting started Free 2M Events/month forever. |
| Plus | Contact sales |  |  | Plus For small teams finding product-market fit Starts at $0 First 2M Events/month free. |
| Growth | Contact sales |  |  | Growth For businesses looking to scale Custom Event based pricing Contact sales |
| Enterprise | Contact sales |  |  | Enterprise For larger enterprises with complex requirements Custom Event based pricing Contact sales |

## Hidden costs and limits

- Pricing scales with event volume (Plus) or is custom event-based pricing (Growth, Enterprise), so products that send many events per user cost more as they grow.
- The Plus plan scales up to 700K MTUs or 70M events. Beyond that you are forced into custom Growth pricing, there is no intermediate tier.
- Session replay, feature flags, and web experimentation are included in the Free plan but with limited capacity (10,000 monthly replays and 1 active experiment on Free and Plus). More capacity requires Growth or Enterprise.
- Data access is limited to 1 year on the Free plan and 2 years on Plus. Historical analysis beyond the retention window requires upgrading to Growth or Enterprise.

## Recent price changes

- 2026-11-04: Starter renamed Free (2M events a month, no card); Plus (3M events) $75 and Plus (5M events) $225 replaced by one usage-based Plus plan starting at $0 with the first 2M events free; Growth and Enterprise custom with corrected features; MTU and event limits and data retention fixed in the prose.
- 2026-10-14: Plus is priced by event volume: $75 per month billed annually at 3M events ($94 monthly); there is no flat $49 plan.

## Cite

Toolradar, verified 2026-11-12, https://toolradar.com/tools/amplitude/pricing

Full page: https://toolradar.com/tools/amplitude/pricing. JSON: https://toolradar.com/tools/amplitude/pricing.json. Report an error: https://toolradar.com/openapi.json