{"name":"Apollo.io","slug":"apollo-io","pricingModel":"freemium","normalized":{"currency":"USD","entry":{"plan":"Basic","kind":"paid","priceText":null,"perMonth":49,"unit":"seat","unitNoun":"seat","billing":"yearly","free":false,"contactSales":false},"entryStatus":"priced","entryNote":null,"plans":[{"plan":"Free","kind":"free","priceText":null,"perMonth":0,"unit":"unknown","unitNoun":null,"billing":"unknown","free":true,"contactSales":false},{"plan":"Basic","kind":"paid","priceText":null,"perMonth":49,"unit":"seat","unitNoun":"seat","billing":"yearly","free":false,"contactSales":false},{"plan":"Professional","kind":"paid","priceText":null,"perMonth":79,"unit":"seat","unitNoun":"seat","billing":"yearly","free":false,"contactSales":false},{"plan":"Custom","kind":"contact_sales","priceText":null,"perMonth":null,"unit":"unknown","unitNoun":null,"billing":"unknown","free":false,"contactSales":true}],"hasFreePlan":true,"hasFreeTrial":true,"contactSalesOnly":false},"pricingDetails":{"notes":"Prices shown are for annual billing. Monthly billing costs more (toggle on the vendor page).","tiers":[{"name":"Free","price":0,"features":["900 credits per seat per year, granted monthly","2 sequences","Basic filters","AI assistant (5 chat limit)"],"priceMonthly":0},{"name":"Basic","price":49,"period":"seat/month (billed annually)","features":["30,000 credits per seat per year, granted upfront","Unlimited sequences","Advanced filters","Deliverability suite & email warmup"],"priceMonthly":49},{"name":"Professional","price":79,"period":"seat/month (billed annually)","features":["48,000 credits per seat per year","Waterfall enrichment","CRM integrations","5 automated workflows"],"isPopular":true,"priceNote":"$99/seat/month billed monthly","priceMonthly":79},{"name":"Custom","price":"Contact sales","features":["Custom credit volumes","SSO and advanced security","Dedicated support"],"priceMonthly":null}],"currency":"USD","hasFreeTier":true,"hasFreeTrial":true,"pricingPageUrl":"https://www.apollo.io/pricing"},"costFacts":null,"pricesByRegion":null,"verdict":"Apollo.io's pricing is fair for a sales intelligence and outreach platform. The Free tier offers a generous trial with 900 credits per seat per year, while the Professional tier at $79/seat/month (annual) provides strong value with waterfall enrichment and CRM integrations. Best for SMBs and mid-market teams that need lead data and automation without enterprise-level costs.","bestFor":"Sales teams needing lead enrichment | Outbound automation for SMBs | Data-driven prospecting workflows","hiddenCosts":[],"recentChanges":[],"priceHistory":[],"partnerLink":false,"correction":"This price may be out of date. If the vendor's page differs, call report_issue with evidence_url and quote, or verify_price.","provenance":{"lastVerifiedAt":"2026-11-04","sourceUrl":"https://www.apollo.io/pricing","confidence":"medium"},"source":"Toolradar","citation":"Toolradar, verified 2026-11-04, https://toolradar.com/tools/apollo-io/pricing","affiliateUrl":"https://toolradar.com/api/go/apollo-io?ref=mcp&key=json","toolradarUrl":"https://toolradar.com/tools/apollo-io/pricing"}