{
  "name": "Asana",
  "slug": "asana",
  "pricingModel": "freemium",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Starter",
      "perMonth": 10.99,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Personal",
        "perMonth": 0,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": true,
        "contactSales": false
      },
      {
        "plan": "Starter",
        "perMonth": 10.99,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Advanced",
        "perMonth": 24.99,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Enterprise",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      },
      {
        "plan": "Enterprise+",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      }
    ],
    "hasFreePlan": true,
    "hasFreeTrial": true,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Personal",
        "price": "$0",
        "features": [
          "For 1-2 people",
          "Personal project management",
          "Basic task features"
        ],
        "billingPeriod": "month"
      },
      {
        "name": "Starter",
        "price": "$10.99",
        "features": [
          "For growing teams",
          "Track project progress",
          "Hit deadlines",
          "Timeline view"
        ],
        "priceNote": "per user",
        "billingPeriod": "month"
      },
      {
        "name": "Advanced",
        "price": "$24.99",
        "features": [
          "Portfolio management",
          "Goals across departments",
          "Advanced reporting"
        ],
        "priceNote": "per user",
        "billingPeriod": "month"
      },
      {
        "name": "Enterprise",
        "price": "Custom",
        "features": [
          "Complex work coordination",
          "Automation across departments",
          "No limits"
        ],
        "billingPeriod": "month"
      },
      {
        "name": "Enterprise+",
        "price": "Custom",
        "features": [
          "Strict compliance requirements",
          "Flexible controls",
          "Advanced security"
        ],
        "billingPeriod": "month"
      }
    ],
    "hasFreeTier": true,
    "hasFreeTrial": true
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "Asana is the structured project management tool for teams that need goals, portfolios, and workflow automation, not just task boards. The Personal plan (free, up to 15 members) is surprisingly capable for small teams. Starter at $10.99/user/mo (annual) adds timeline, workflow builder, and forms. The steep jump to Advanced at $24.99/user/mo is where Asana extracts real revenue: goals, portfolios, custom rules, and advanced reporting are locked behind it. For teams that need OKR tracking, cross-project dependencies, and workload management, Asana is one of the best options, but the price reflects it.",
  "bestFor": "Personal (Free, up to 15 members): Unlimited tasks and projects, list/board/calendar views, assignees, due dates. No timeline or automation, but covers basic project management for free. | Starter ($10.99/user/mo annual): Timeline (Gantt), workflow builder (250 runs/mo), forms, task approvals. The minimum viable plan for structured project management. | Advanced ($24.99/user/mo annual): Goals, portfolios, workload management, advanced custom rules, and Asana AI. The plan for teams that manage multiple projects with cross-team dependencies. Required for regulated industries and 100+ seat deployments.",
  "hiddenCosts": [
    "Starter caps automation at 250 runs/month across the entire workspace, a single daily rule on 10 boards burns through this in 25 days, forcing an upgrade to Advanced at 2.3x the price",
    "Goals, portfolios, and workload management are Advanced-only ($24.99). Teams that need OKR tracking must pay the premium, no mid-tier option exists",
    "Minimum 2-seat purchase on all paid plans, solo users cannot buy a single Starter license",
    "Asana AI Studio (advanced AI) requires a separate add-on on some plans.",
    "Time tracking is not included natively on any plan, you need a third-party integration (Toggl, Harvest, Clockify) or the Advanced plan with a workaround via custom fields",
    "Guest access (external collaborators) is available but guests count as limited members with reduced permissions, not as free viewers like in Notion or monday",
    "Data export for compliance requires Enterprise. Starter and Advanced users cannot export structured data via API, only CSV exports"
  ],
  "recentChanges": [],
  "priceHistory": [
    {
      "date": "2026-04-01",
      "entryPrice": 10.99,
      "plans": [
        {
          "name": "Personal",
          "price": "Free"
        },
        {
          "name": "Starter",
          "price": "$10.99/user/month"
        },
        {
          "name": "Advanced",
          "price": "$24.99/user/month"
        },
        {
          "name": "Enterprise",
          "price": "Contact us"
        },
        {
          "name": "Enterprise+",
          "price": "Contact us"
        }
      ],
      "source": "archive",
      "url": "https://web.archive.org/web/20260401044756id_/https://asana.com/pricing"
    },
    {
      "date": "2026-10-30",
      "entryPrice": 13.49,
      "plans": [
        {
          "name": "Personal",
          "price": "Free"
        },
        {
          "name": "Starter",
          "price": "$13.49 per user per month"
        },
        {
          "name": "Advanced",
          "price": "$30.49 per user per month"
        },
        {
          "name": "Enterprise",
          "price": "Contact us"
        }
      ],
      "source": "read",
      "url": null
    },
    {
      "date": "2026-10-31",
      "entryPrice": 13.49,
      "plans": [
        {
          "name": "Personal",
          "price": "Free"
        },
        {
          "name": "Starter",
          "price": "$13.49/user/month"
        },
        {
          "name": "Advanced",
          "price": "$30.49/user/month"
        },
        {
          "name": "Enterprise",
          "price": "Contact us"
        },
        {
          "name": "Enterprise+",
          "price": "Contact us"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-10-25",
    "sourceUrl": "https://asana.com/pricing",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-25, https://toolradar.com/tools/asana/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/asana?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/asana/pricing"
}