{
  "name": "Brandwatch",
  "slug": "brandwatch",
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": null,
    "plans": [
      {
        "plan": "Consumer Intelligence",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      },
      {
        "plan": "Social Media Management",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      },
      {
        "plan": "Influencer Marketing",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      }
    ],
    "hasFreePlan": false,
    "hasFreeTrial": true,
    "contactSalesOnly": true
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Consumer Intelligence",
        "price": "Custom",
        "features": [
          "Free demo available",
          "Social listening",
          "Analytics for researchers",
          "Conversation analysis"
        ],
        "billingPeriod": "year"
      },
      {
        "name": "Social Media Management",
        "price": "Custom",
        "features": [
          "All-in-one social platform",
          "Content collaboration",
          "Channel management"
        ],
        "billingPeriod": "year"
      },
      {
        "name": "Influencer Marketing",
        "price": "Custom",
        "features": [
          "Influencer discovery",
          "Campaign reporting",
          "Relationship management"
        ],
        "billingPeriod": "year"
      }
    ],
    "hasFreeTier": false,
    "hasFreeTrial": true
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "Brandwatch has no public pricing and requires a sales call for every plan. All plans are annual contracts with no monthly billing option. The platform spans three product lines -- Consumer Intelligence (social listening), Social Media Management (formerly Falcon.io), and Influencer Marketing -- and costs scale with query volume, user seats, and data retention.",
  "bestFor": "Enterprise brands needing deep social listening with sentiment analysis, image recognition, and historical data across 100M+ sources | Marketing teams managing social media publishing, engagement, and analytics across 10+ channels in one platform | PR and communications teams requiring real-time brand monitoring, crisis detection, and competitive intelligence | Large organizations that need Consumer Intelligence, Social Media Management, and Influencer Marketing unified under one vendor",
  "hiddenCosts": [
    "Query volume drives pricing aggressively: 10,000-50,000 monthly queries adds 25-50% to base cost, 50,000-200,000 adds 50-100%",
    "Data retention is tiered -- 30-day history is cheapest, 1-year adds significant cost, 2+ year archive is Enterprise-only and priced accordingly",
    "User seats beyond the base allocation (3-5 on Basic, 10+ on Professional) trigger per-seat upcharges",
    "Premium support adds 10-20% on top of base subscription"
  ],
  "recentChanges": [],
  "priceHistory": [],
  "partnerLink": false,
  "correction": "This price may be out of date. If the vendor's page differs, call report_issue with evidence_url and quote, or verify_price.",
  "provenance": {
    "lastVerifiedAt": "2026-10-05",
    "sourceUrl": "https://brandwatch.com/pricing",
    "confidence": "medium"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-05, https://toolradar.com/tools/brandwatch/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/brandwatch?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/brandwatch/pricing"
}