{
  "name": "Funnel",
  "slug": "funnel-io",
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Starter",
      "perMonth": 120,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Free",
        "perMonth": 0,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": true,
        "contactSales": false
      },
      {
        "plan": "Starter",
        "perMonth": 120,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Business",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      },
      {
        "plan": "Enterprise",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      }
    ],
    "hasFreePlan": true,
    "hasFreeTrial": false,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Free",
        "price": 0,
        "features": [
          "400 flexpoints",
          "Up to 5 users",
          "4 core connectors",
          "Funnel Dashboards export"
        ],
        "billingPeriod": "month"
      },
      {
        "name": "Starter",
        "price": 120,
        "features": [
          "500 flexpoints",
          "121 connectors",
          "3 dashboards",
          "Google Sheets & Looker Studio"
        ],
        "billingPeriod": "month"
      },
      {
        "name": "Business",
        "price": "Contact Sales",
        "features": [
          "Custom flexpoints",
          "All connectors",
          "More destinations",
          "Priority support"
        ],
        "billingPeriod": "month"
      },
      {
        "name": "Enterprise",
        "price": "Contact Sales",
        "features": [
          "Unlimited scale",
          "Custom integrations",
          "Dedicated support",
          "SLA"
        ],
        "billingPeriod": "month"
      }
    ],
    "hasFreeTier": true,
    "hasFreeTrial": false
  },
  "costFacts": {
    "annualOnly": {
      "quote": "Starts from$300/ month, billed annually",
      "value": true,
      "readAt": "2026-10-30T19:20:01.180Z",
      "sourceUrl": "https://funnel.io/pricing"
    }
  },
  "pricesByRegion": null,
  "verdict": "Funnel's pricing starts with a generous Free tier, offering 400 flexpoints, which is great for small teams or individuals. The jump to the Starter tier at $120/month for only 100 more flexpoints seems a bit steep, especially considering the 'Contact Sales' for Business and Enterprise tiers, which often indicates higher costs. This structure is best for businesses with growing data integration needs who are willing to invest.",
  "bestFor": "Small teams exploring data | Businesses needing core integrations | Enterprises with complex data needs",
  "hiddenCosts": [],
  "recentChanges": [],
  "priceHistory": [
    {
      "date": "2026-11-01",
      "entryPrice": 2250,
      "plans": [
        {
          "name": "Digital Measurement",
          "price": "$2,250/month"
        },
        {
          "name": "Advanced Measurement",
          "price": "Contact us"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-10-28",
    "sourceUrl": "https://funnel.io/pricing",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-28, https://toolradar.com/tools/funnel-io/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/funnel-io?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/funnel-io/pricing"
}