{
  "name": "Heatmap",
  "slug": "heatmap",
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Launch",
      "perMonth": 199,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Launch",
        "perMonth": 199,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Growth",
        "perMonth": 349,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Scale",
        "perMonth": 699,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      }
    ],
    "hasFreePlan": false,
    "hasFreeTrial": null,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Launch",
        "price": 199,
        "period": "month",
        "features": [
          "$199/month",
          "365-day data retention",
          "Free trial on the card"
        ],
        "sourceUrl": "https://www.heatmap.com/pricing",
        "sourceQuote": "Launch$199/mo",
        "priceMonthly": 199,
        "sourceReadAt": "2026-11-02T02:00:21.462Z"
      },
      {
        "name": "Growth",
        "price": 349,
        "period": "month",
        "features": [
          "$349/month",
          "Forever retention",
          "Unlimited heatmaps, expanded Wilson AI"
        ],
        "isPopular": true,
        "sourceUrl": "https://www.heatmap.com/pricing",
        "sourceQuote": "Growth$349/mo",
        "priceMonthly": 349,
        "sourceReadAt": "2026-11-02T02:00:21.462Z"
      },
      {
        "name": "Scale",
        "price": 699,
        "period": "month",
        "features": [
          "$699/month",
          "Full Wilson AI, MCP / API access"
        ],
        "sourceUrl": "https://www.heatmap.com/pricing",
        "sourceQuote": "Scale$699/mo",
        "priceMonthly": 699,
        "sourceReadAt": "2026-11-02T02:00:21.462Z"
      }
    ],
    "currency": "USD"
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "Heatmap.com prints three monthly SKUs: Launch $199, Growth $349, Scale $699. Plan price is based on trailing 12-month store revenue (auto-detected or you pick a band). Scale is the first plan that includes MCP/API.",
  "bestFor": "Launch: $199/month official. 365-day retention. | Scale: $699/month. FAQ says MCP starts here.",
  "hiddenCosts": [
    "Your band can change at renewal. Price follows trailing 12-month revenue, not a flat forever $199.",
    "Multi-brand is umbrella quote. Each extra site has its own revenue band."
  ],
  "recentChanges": [],
  "priceHistory": [
    {
      "date": "2026-11-02",
      "entryPrice": 199,
      "plans": [
        {
          "name": "Launch",
          "price": "$199/mo"
        },
        {
          "name": "Growth",
          "price": "$349/mo"
        },
        {
          "name": "Scale",
          "price": "$699/mo"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-11-02",
    "sourceUrl": "https://www.heatmap.com/pricing",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-11-02, https://toolradar.com/tools/heatmap/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/heatmap?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/heatmap/pricing"
}