{
  "name": "Kickoff Labs",
  "slug": "kickoff-labs",
  "pricingModel": "freemium",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Hobby",
      "perMonth": 19,
      "unit": "flat",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Free",
        "perMonth": 0,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": true,
        "contactSales": false
      },
      {
        "plan": "Hobby",
        "perMonth": 19,
        "unit": "flat",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Premium",
        "perMonth": 69,
        "unit": "flat",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Business",
        "perMonth": 145,
        "unit": "flat",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Enterprise",
        "perMonth": 289,
        "unit": "flat",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Custom Enterprise",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      }
    ],
    "hasFreePlan": true,
    "hasFreeTrial": false,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Free",
        "price": "Free",
        "features": [
          "50 leads per month",
          "No payment method required",
          "Campaign email sending is off"
        ],
        "isPopular": false,
        "sourceQuote": "Free includes 50 leads per month with no payment method needed",
        "priceMonthly": 0
      },
      {
        "name": "Hobby",
        "unit": "flat",
        "price": "$19/mo",
        "features": [
          "500 Leads per month",
          "Unlimited Total Leads",
          "Unlimited Campaigns",
          "1 Brand",
          "1 Custom Domain",
          "Autoresponder Emails",
          "Advanced Fraud Prevention",
          "KickoffLabs Branded Popups, Landing Pages, Embeds, and Emails",
          "Unlimited Responsive Landing Pages",
          "Embeds",
          "AnyForm Connect",
          "Unlimited Contest Status Pages",
          "Contest Emails from Kickofflabs",
          "Campaign Grouping",
          "Analytics",
          "Integrations (MailChimp, Facebook Audiences, Klaviyo, Slack, Zapier)",
          "Webhooks In/Out",
          "Lead Notifications",
          "Duplicate IP Blocking",
          "Captcha",
          "Lead Tags",
          "Community Support",
          "Email Support"
        ],
        "isPopular": false,
        "priceMonthly": 19
      },
      {
        "name": "Premium",
        "unit": "flat",
        "price": "$69/mo",
        "features": [
          "Hobby features plus",
          "2,500 Leads / mo",
          "Unlimited Campaigns",
          "1 Brand",
          "1 Custom Domain",
          "Branding Free Landing Pages",
          "Reward Level Emails",
          "A/B Testing",
          "Tracking Pixels/Scripts",
          "Integrations",
          "Branding Free Pages",
          "Custom Domain Setup"
        ],
        "isPopular": true,
        "priceMonthly": 69
      },
      {
        "name": "Business",
        "unit": "flat",
        "price": "$145/mo",
        "features": [
          "Premium features plus",
          "10,000 Leads / mo",
          "Unlimited Campaigns",
          "3 Brands",
          "3 Custom Domains",
          "3 Team Members",
          "No KickoffLabs Branding",
          "SMS Contests Optional",
          "Custom Email Templates and Domains",
          "Advanced Reporting",
          "Advanced Actions",
          "1:1 Onboarding / Setup Meeting",
          "Branding Removed",
          "Custom Email Templates",
          "Custom Email Domains"
        ],
        "isPopular": false,
        "priceMonthly": 145
      },
      {
        "name": "Enterprise",
        "unit": "flat",
        "price": "$289/mo",
        "features": [
          "Business features plus",
          "25,000 Leads / mo",
          "Unlimited Campaigns",
          "5 Brands",
          "5 Custom Domains",
          "5 Team Members",
          "SMS Included - $50 value!",
          "Priority Support",
          "Free Design Tweaks",
          "1:1 Onboarding / Setup Meeting",
          "Branding Removed"
        ],
        "isPopular": false,
        "priceMonthly": 289
      },
      {
        "name": "Custom Enterprise",
        "price": "Contact us",
        "features": [
          "Custom enterprise agreement",
          "Higher limits and lower rates"
        ],
        "isPopular": false,
        "priceMonthly": null
      }
    ],
    "currency": "USD",
    "hasFreeTier": true,
    "hasFreeTrial": false,
    "billingCycles": [
      "monthly",
      "yearly"
    ]
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "Kickoff Labs offers a fair pricing structure, especially for businesses needing robust lead generation. It's best for businesses focused on viral growth and lead capture.",
  "bestFor": "Startups needing affordable lead gen | Businesses running viral campaigns | Marketers focused on lead capture",
  "hiddenCosts": [
    "Lead limits per month can incur overage if not managed"
  ],
  "recentChanges": [
    {
      "date": "2026-11-02",
      "summary": "Plans changed: Free added at free a month; Hobby went from $13 to $19 a month; Premium went from $48 to $69 a month; Business went from $99 to $145 a month; Enterprise went from $202 to $289 a month; Custom Enterprise added at Contact us."
    }
  ],
  "priceHistory": [
    {
      "date": "2026-11-01",
      "entryPrice": 19,
      "plans": [
        {
          "name": "Free",
          "price": "Free"
        },
        {
          "name": "Hobby",
          "price": "$19/mo"
        },
        {
          "name": "Premium",
          "price": "$69/mo"
        },
        {
          "name": "Business",
          "price": "$145/mo"
        },
        {
          "name": "Enterprise",
          "price": "$289/mo"
        },
        {
          "name": "Custom Enterprise",
          "price": "Contact us"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-11-02",
    "sourceUrl": "https://kickofflabs.com/pricing",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-11-02, https://toolradar.com/tools/kickoff-labs/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/kickoff-labs?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/kickoff-labs/pricing"
}