{
  "name": "Lately",
  "slug": "lately",
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Starter",
      "perMonth": 29,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Starter",
        "perMonth": 29,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Growth",
        "perMonth": 99,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Enterprise",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      }
    ],
    "hasFreePlan": false,
    "hasFreeTrial": true,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Starter",
        "price": 29,
        "features": [
          "Content repurposing",
          "Basic scheduling",
          "Analytics"
        ],
        "billingPeriod": "month"
      },
      {
        "name": "Growth",
        "price": 99,
        "features": [
          "Full calendar",
          "AI scheduling",
          "Voice model editing",
          "RSS integration"
        ],
        "billingPeriod": "month"
      },
      {
        "name": "Enterprise",
        "price": "Custom",
        "features": [
          "Multi-client governance",
          "Employee advocacy",
          "Language adaptation"
        ],
        "billingPeriod": "month"
      }
    ],
    "hasFreeTier": false,
    "hasFreeTrial": true
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "Lately carves out a niche in AI-powered content repurposing, it takes longform content (blogs, podcasts, videos) and generates dozens of social media posts using a trained voice model. Enterprise pricing is fully custom and targets large organizations with employee advocacy needs. The core value proposition is strong, automated content atomization saves hours, but the limited voice model count (1 on Growth) and the significant price gap between Starter and Growth may push mid-range users toward alternatives.",
  "bestFor": null,
  "hiddenCosts": [
    "Growth plan only includes 1 voice model. If you manage multiple brands or want different content voices, you are stuck on Enterprise (custom pricing) for unlimited voice models.",
    "Customer support on Growth is chat-only with 48-hour response times. Dedicated support and faster response (24 hours) requires Enterprise.",
    "Approval workflows are listed as limited on Growth. Full governance and multi-client account management requires Enterprise."
  ],
  "recentChanges": [],
  "priceHistory": [
    {
      "date": "2026-11-02",
      "entryPrice": 239,
      "plans": [
        {
          "name": "Growth",
          "price": "$239/month"
        },
        {
          "name": "Enterprise",
          "price": "Custom"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "correction": "This price may be out of date. If the vendor's page differs, call report_issue with evidence_url and quote, or verify_price.",
  "provenance": {
    "lastVerifiedAt": "2026-10-23",
    "sourceUrl": "https://lately.ai/pricing",
    "confidence": "low",
    "underReview": true
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-23, https://toolradar.com/tools/lately/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/lately?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/lately/pricing"
}