{
  "name": "Mailchimp",
  "slug": "mailchimp",
  "pricingModel": "freemium",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Essentials",
      "perMonth": 13,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Free",
        "perMonth": 0,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": true,
        "contactSales": false
      },
      {
        "plan": "Essentials",
        "perMonth": 13,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Standard",
        "perMonth": 20,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Premium",
        "perMonth": 350,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      }
    ],
    "hasFreePlan": true,
    "hasFreeTrial": true,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Free",
        "price": 0,
        "period": "month",
        "features": [
          "Up to 250 contacts",
          "500 email sends/month (250/day limit)",
          "1 audience",
          "1 seat",
          "Basic email templates",
          "Abandoned cart automation",
          "Landing pages"
        ]
      },
      {
        "name": "Essentials",
        "price": 13,
        "period": "month",
        "features": [
          "Up to 50,000 contacts",
          "10x contact limit monthly sends",
          "3 audiences",
          "3 seats",
          "Email and chat support 24/7",
          "A/B testing",
          "Single email automations and 4-step journeys",
          "Remove Mailchimp branding",
          "SMS add-on available"
        ],
        "billingNote": "Starting price for 500 contacts"
      },
      {
        "name": "Standard",
        "price": 20,
        "period": "month",
        "features": [
          "Up to 100,000 contacts",
          "12x contact limit monthly sends",
          "5 audiences",
          "5 seats",
          "Advanced segmentation",
          "Dynamic content",
          "Custom-coded templates",
          "Behavioral targeting",
          "Comparative reporting",
          "Send-time optimization",
          "14-day free trial available"
        ],
        "billingNote": "Starting price for 500 contacts"
      },
      {
        "name": "Premium",
        "price": 350,
        "period": "month",
        "features": [
          "Up to 200,000+ contacts (custom plans above)",
          "15x contact limit monthly sends",
          "Unlimited audiences and seats",
          "Multivariate testing",
          "Predictive segmentation",
          "Phone and priority support",
          "Dedicated integration specialist",
          "Advanced analytics"
        ],
        "billingNote": "Starting at 10,000 contacts"
      }
    ],
    "hasFreeTier": true,
    "hasFreeTrial": true
  },
  "costFacts": null,
  "pricesByRegion": {
    "EU": {
      "amounts": [
        18,
        316,
        11,
        299
      ]
    },
    "US": {
      "amounts": [
        20,
        17,
        297,
        297.5,
        350,
        13,
        11,
        11.05,
        299
      ],
      "currency": "USD"
    },
    "url": "https://mailchimp.com/pricing/",
    "readAt": "2026-10-31T03:20:01.378Z"
  },
  "verdict": "Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary. Not anymore. The Free plan now caps at 250 contacts and 500 emails/month, barely enough to test the platform. The worst gotcha: ALL contacts count toward your bill, subscribed, unsubscribed, and non-subscribed. You pay for dead contacts unless you manually archive them. For pure email marketing, cheaper alternatives (Brevo, Mailerlite, ConvertKit) send more emails to more contacts for less money. Mailchimp's advantage is its breadth: email + landing pages + ads + CRM + automations in one platform. But at Mailchimp's current pricing, that bundling is increasingly hard to justify.",
  "bestFor": "Essentials ($13/mo, 500 contacts): Email templates, A/B testing, basic automations, and 24/7 support. The minimum viable plan since the Free tier is too limited. Skip Free, go straight to Essentials. | Standard ($20/mo, 500 contacts): Customer journey builder, send time optimization, behavioral targeting, and advanced audience insights. The plan where Mailchimp's automations become competitive. | Premium ($350/mo, 10K contacts): Unlimited audiences, advanced segmentation, comparative reporting, and phone support. Only makes sense for sophisticated email programs sending to 50K+ contacts.",
  "hiddenCosts": [
    "ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists",
    "Free plan is a demo: 250 contacts and 500 emails/month is enough for about 2 sends to a tiny list. Any real business needs Essentials ($13+/mo) from day one",
    "Monthly email send limits: Essentials gets 10x your contact count (500 contacts = 5,000 emails). Standard gets 12x. Premium gets 15x. Going over requires upgrading or paying overages",
    "Intuit Mailchimp branding on all Free emails: the 'Sent via Mailchimp' footer only disappears on paid plans",
    "Landing pages and ads features sound free but require paid plans for useful functionality: A/B testing, behavioral automations, and advanced analytics are Standard+",
    "Mailchimp charges for contact-based add-ons: Website Builder is included but Transactional Email (Mandrill) is a separate $20/mo + per-email cost on top of your marketing plan"
  ],
  "recentChanges": [],
  "priceHistory": [
    {
      "date": "2026-10-30",
      "entryPrice": 20,
      "plans": [
        {
          "name": "Free",
          "price": "Free"
        },
        {
          "name": "Standard",
          "price": "From $20/mo"
        }
      ],
      "source": "read",
      "url": null
    },
    {
      "date": "2026-10-31",
      "entryPrice": 20,
      "plans": [
        {
          "name": "Standard",
          "price": "$20/mo"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-10-26",
    "sourceUrl": "https://mailchimp.com/pricing/",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-26, https://toolradar.com/tools/mailchimp/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/mailchimp?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/mailchimp/pricing"
}