# Mailchimp pricing

Last confirmed on the vendor's page: 2026-10-26. Source: https://mailchimp.com/pricing/. Confidence: high.

Cheapest paid plan: Essentials, $13 a month.

| Plan | Per month | Unit | Billing | On the vendor's page |
| --- | --- | --- | --- | --- |
| Free | Free |  |  |  |
| Essentials | $13 | unknown | monthly |  |
| Standard | $20 | unknown | monthly |  |
| Premium | $350 | unknown | monthly |  |

## Hidden costs and limits

- ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
- Free plan is a demo: 250 contacts and 500 emails/month is enough for about 2 sends to a tiny list. Any real business needs Essentials ($13+/mo) from day one
- Monthly email send limits: Essentials gets 10x your contact count (500 contacts = 5,000 emails). Standard gets 12x. Premium gets 15x. Going over requires upgrading or paying overages
- Intuit Mailchimp branding on all Free emails: the 'Sent via Mailchimp' footer only disappears on paid plans
- Landing pages and ads features sound free but require paid plans for useful functionality: A/B testing, behavioral automations, and advanced analytics are Standard+
- Mailchimp charges for contact-based add-ons: Website Builder is included but Transactional Email (Mandrill) is a separate $20/mo + per-email cost on top of your marketing plan

## Cite

Toolradar, verified 2026-10-26, https://toolradar.com/tools/mailchimp/pricing

Full page: https://toolradar.com/tools/mailchimp/pricing. JSON: https://toolradar.com/tools/mailchimp/pricing.json. Report an error: https://toolradar.com/openapi.json