{"name":"Mixpanel","slug":"mixpanel","pricingModel":"freemium","normalized":{"currency":"USD","entry":{"plan":"Growth","kind":"paid","priceText":null,"perMonth":140,"unit":"flat","unitNoun":null,"billing":"monthly","free":false,"contactSales":false},"entryStatus":"priced","entryNote":null,"plans":[{"plan":"Free","kind":"free","priceText":null,"perMonth":0,"unit":"unknown","unitNoun":null,"billing":"unknown","free":true,"contactSales":false},{"plan":"Growth","kind":"paid","priceText":null,"perMonth":140,"unit":"flat","unitNoun":null,"billing":"monthly","free":false,"contactSales":false},{"plan":"Enterprise","kind":"contact_sales","priceText":null,"perMonth":null,"unit":"unknown","unitNoun":null,"billing":"unknown","free":false,"contactSales":true}],"hasFreePlan":true,"hasFreeTrial":null,"contactSalesOnly":false},"pricingDetails":{"notes":"Growth is priced by monthly event volume: the first 1M events are free, the plan covers up to 20M events a month, and above 20M events you contact sales. Seats are unlimited on every plan. Add-ons cost extra on paid plans (Group Analytics, Data Pipelines). Early-stage startups can get the first year free on the Startup Plan.","tiers":[{"name":"Free","unit":"flat","price":"Free","features":["Up to 1M events/month","Unlimited seats","10K session replays/month","1K experiment users (MEU)/month","Up to 10 active feature flags","Funnels and retention analysis"],"isPopular":false,"sourceUrl":"https://mixpanel.com/pricing/","sourceQuote":"Free plan ($0/month, free forever): Explore product intelligence for free, no credit card required. Includes unlimited seats, up to 1M events/month","priceMonthly":0,"sourceReadAt":"2026-11-05"},{"name":"Growth","unit":"flat","price":"From $140/month (1.5M events, billed monthly)","features":["Up to 20M events/month (first 1M free)","Up to 500K session replays/month","5K experiment users (MEU)/month","Up to 50 active feature flags","Unlimited saved cohorts, metrics and reports","Up to 5 alerts per project"],"isPopular":true,"priceNote":"Starts at $0: the first 1M events a month are free, then the price scales with event volume. $100/month billed annually at 1.5M events. At 20M events: $2,289/month billed monthly or $1,635/month billed annually","sourceUrl":"https://mixpanel.com/pricing/","sourceQuote":"1.5M events/month on monthly billing: $140/month, $1,680/year total (18M events/year), $480 would be saved per year by switching to annual billing.","priceMonthly":140,"sourceReadAt":"2026-11-05"},{"name":"Enterprise","unit":"","price":"Custom","features":["Up to 1T events/month","Custom session replay volumes","Unlimited alerts and anomaly detection","Data verification and quality monitoring","HIPAA compliance tools (BAAs)","Dedicated success team with priority support"],"isPopular":false,"sourceUrl":"https://mixpanel.com/pricing/","sourceQuote":"Enterprise plan (custom pricing, contact sales): Full product intelligence platform with dedicated account support.","priceMonthly":null,"sourceReadAt":"2026-11-05"}],"currency":"USD","hasFreeTier":true},"costFacts":null,"pricesByRegion":null,"verdict":"Mixpanel's free tier (1M events) is generous. Growth pricing is competitive for product analytics.","bestFor":"Product teams | Growth teams | User behavior analysis | Retention optimization","hiddenCosts":[],"recentChanges":[{"date":"2026-11-05","summary":"Free is now 1M events/month (not 20M) with the 90-day history claim removed; Growth is volume-priced (first 1M events free, $140/month monthly or $100 annual at 1.5M events, up to 20M events); Enterprise is custom up to 1T events. Pros and FAQ no longer say 20M free events."}],"priceHistory":[{"date":"2026-04-13","entryPrice":null,"plans":[{"name":"Free","price":"Free"},{"name":"Growth","price":"$0.28 per 1K events"},{"name":"Enterprise","price":"Contact us"}],"source":"archive","url":"https://web.archive.org/web/20260413134831id_/https://mixpanel.com/pricing"}],"partnerLink":false,"provenance":{"lastVerifiedAt":"2026-11-05","sourceUrl":"https://mixpanel.com/pricing","confidence":"high"},"source":"Toolradar","citation":"Toolradar, verified 2026-11-05, https://toolradar.com/tools/mixpanel/pricing","affiliateUrl":"https://toolradar.com/api/go/mixpanel?ref=mcp&key=json","toolradarUrl":"https://toolradar.com/tools/mixpanel/pricing"}