{
  "name": "OptinMonster",
  "slug": "optinmonster",
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Basic",
      "perMonth": 9,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Basic",
        "perMonth": 9,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Plus",
        "perMonth": 19,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Pro",
        "perMonth": 29,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      }
    ],
    "hasFreePlan": false,
    "hasFreeTrial": null,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Basic",
        "price": 9,
        "features": [
          "1 site",
          "Basic campaigns",
          "Targeting"
        ],
        "billingPeriod": "monthly"
      },
      {
        "name": "Plus",
        "price": 19,
        "features": [
          "2 sites",
          "A/B testing",
          "Exit intent"
        ],
        "billingPeriod": "monthly"
      },
      {
        "name": "Pro",
        "price": 29,
        "features": [
          "3 sites",
          "Yes/No forms",
          "Countdown timers"
        ],
        "billingPeriod": "monthly"
      }
    ],
    "currency": "USD",
    "billingPeriod": "monthly",
    "startingPrice": 9
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "OptinMonster's pricing, starting at $9/month for Basic, appears quite fair and accessible for small businesses. The Plus tier at $19/month offers significant value with A/B testing and exit intent, which are crucial for conversion optimization. It's best for individual bloggers and small businesses looking to start with lead generation without a huge upfront investment.",
  "bestFor": "Small business owners | Bloggers and solopreneurs | Beginners in lead generation",
  "hiddenCosts": [],
  "recentChanges": [],
  "priceHistory": [
    {
      "date": "2026-11-01",
      "entryPrice": 17.5,
      "plans": [
        {
          "name": "Basic",
          "price": "$210/yr"
        },
        {
          "name": "Plus",
          "price": "$570/yr"
        },
        {
          "name": "Pro",
          "price": "$870/yr"
        },
        {
          "name": "Growth",
          "price": "$1,470/yr"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "correction": "This price may be out of date. If the vendor's page differs, call report_issue with evidence_url and quote, or verify_price.",
  "provenance": {
    "lastVerifiedAt": "2026-10-25",
    "sourceUrl": "https://optinmonster.com/pricing",
    "confidence": "low",
    "underReview": true
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-25, https://toolradar.com/tools/optinmonster/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/optinmonster?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/optinmonster/pricing"
}