{
  "name": "Powtoon",
  "slug": "powtoon",
  "pricingModel": "freemium",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Education",
      "perMonth": 8,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Free",
        "perMonth": 0,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": true,
        "contactSales": false
      },
      {
        "plan": "Lite",
        "perMonth": 15,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Professional",
        "perMonth": 70,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Advanced",
        "perMonth": 125,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Enterprise",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      },
      {
        "plan": "Education",
        "perMonth": 8,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Institutions & Districts",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      }
    ],
    "hasFreePlan": true,
    "hasFreeTrial": false,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Free",
        "price": "Free",
        "features": [
          "720p video quality",
          "Up to 3 minutes video length",
          "Screen recording",
          "Basic templates & characters"
        ],
        "isPopular": false,
        "priceNote": "",
        "priceMonthly": 0
      },
      {
        "name": "Lite",
        "price": "$15/mo",
        "features": [
          "Watermark removed (5 exports/mo)",
          "MP4 downloads (HD 1080p)",
          "Up to 10 minutes video length",
          "300 AI Credits renewing yearly"
        ],
        "isPopular": false,
        "priceNote": "Billed yearly",
        "sourceQuote": "$15/moBilled yearly",
        "priceMonthly": 15
      },
      {
        "name": "Professional",
        "price": "$70/mo",
        "features": [
          "Full access to all content & templates",
          "Unlimited premium exports",
          "Camera movement control",
          "Up to 20 minutes video length",
          "500 AI Credits renewing yearly"
        ],
        "isPopular": false,
        "priceNote": "$40/mo billed yearly; 43% off",
        "sourceQuote": "$40/moBilled yearly$70/moBilled yearly",
        "priceMonthly": 70
      },
      {
        "name": "Advanced",
        "price": "$125/mo",
        "features": [
          "Full character customization & branding",
          "Character lip-sync",
          "Full brand control",
          "Upload your own fonts",
          "Up to 30 minutes video length",
          "3rd-party reseller rights",
          "1200 AI Credits renewing yearly"
        ],
        "isPopular": true,
        "priceNote": "Billed yearly",
        "sourceQuote": "$125/moBilled yearly",
        "priceMonthly": 125
      },
      {
        "name": "Enterprise",
        "price": "Contact us",
        "features": [
          "Unlimited users",
          "Full creative suite",
          "Corporate branding toolkit & management",
          "Team management & collaboration",
          "Full admin & licensing capabilities",
          "Custom pricing"
        ],
        "isPopular": false,
        "priceNote": "Custom pricing; talk to sales",
        "priceMonthly": null
      },
      {
        "name": "Education",
        "price": "$8/mo",
        "features": [
          "Download in MP4 format",
          "Access to EDU content package",
          "10 GB storage",
          "Full HD video (1080p)",
          "Full privacy control",
          "24/7 priority support",
          "Exports include “Powtoon for EDU” watermark"
        ],
        "isPopular": false,
        "priceNote": "Billed yearly",
        "sourceQuote": "EducationBest for students & teachers $8/moBilled yearly",
        "priceMonthly": 8
      },
      {
        "name": "Institutions & Districts",
        "price": "Contact us",
        "features": [
          "Institution-wide access",
          "Dedicated account manager",
          "Unlimited access"
        ],
        "isPopular": false,
        "priceNote": "Talk to sales",
        "priceMonthly": null
      }
    ],
    "currency": "USD",
    "hasFreeTier": true,
    "hasFreeTrial": false,
    "billingCycles": [
      "monthly",
      "yearly"
    ]
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "Powtoon's pricing is on the expensive side, especially for individual users. The Lite plan at $15/month is restrictive with only 5 exports, making the Professional plan at $40/month almost a necessity for regular use. It's best suited for businesses or marketing teams that frequently produce video content and can justify the higher costs.",
  "bestFor": "Small businesses needing marketing videos | Educators creating engaging lessons | Teams requiring quick visual communication",
  "hiddenCosts": [
    "Limited exports on Lite plan ($15/mo)",
    "Watermark on Free plan exports"
  ],
  "recentChanges": [
    {
      "date": "2026-10-31",
      "summary": "Prices first read on the vendor page: Lite $15 a month; Professional $70 a month; Advanced $125 a month; Education $8 a month."
    }
  ],
  "priceHistory": [
    {
      "date": "2026-10-31",
      "entryPrice": 8,
      "plans": [
        {
          "name": "Free",
          "price": "Free"
        },
        {
          "name": "Lite",
          "price": "$15/mo"
        },
        {
          "name": "Professional",
          "price": "$70/mo"
        },
        {
          "name": "Advanced",
          "price": "$125/mo"
        },
        {
          "name": "Enterprise",
          "price": "Contact us"
        },
        {
          "name": "Education",
          "price": "$8/mo"
        },
        {
          "name": "Institutions & Districts",
          "price": "Contact us"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-10-31",
    "sourceUrl": "https://powtoon.com/pricing/",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-31, https://toolradar.com/tools/powtoon/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/powtoon?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/powtoon/pricing"
}