{
  "name": "Proof",
  "slug": "proof",
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Essentials (0-25k visitors)",
      "perMonth": 599,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Essentials (0-25k visitors)",
        "perMonth": 599,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Growth (0-25k visitors)",
        "perMonth": 799,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Scale (0-25k visitors)",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      },
      {
        "plan": "Essentials (25k-50k visitors)",
        "perMonth": 799,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Growth (25k-50k visitors)",
        "perMonth": 999,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Scale (25k-50k visitors)",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      },
      {
        "plan": "Essentials (50k-125k visitors)",
        "perMonth": 999,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Growth (50k-125k visitors)",
        "perMonth": 1199,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Scale (50k-125k visitors)",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      }
    ],
    "hasFreePlan": false,
    "hasFreeTrial": true,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Essentials (0-25k visitors)",
        "price": "$599/mo",
        "features": [
          "2 users",
          "Email support",
          "Standard editor",
          "Audiences by behavior",
          "5 conversion goals",
          "A/B testing"
        ],
        "isPopular": false,
        "priceMonthly": 599
      },
      {
        "name": "Growth (0-25k visitors)",
        "price": "$799/mo",
        "features": [
          "10 users",
          "Account manager + Slack",
          "Advanced editor",
          "Audiences by traits + events",
          "15 conversion goals",
          "Merge tag personalization",
          "Support single page apps",
          "Segment integration",
          "Clearbit integration",
          "Advanced integrations"
        ],
        "isPopular": true,
        "priceMonthly": 799
      },
      {
        "name": "Scale (0-25k visitors)",
        "price": "Contact Us",
        "features": [
          "Unlimited users",
          "Support SLA",
          "Inject HTML + CSS",
          "Audit log",
          "Unlimited conversion goals",
          "Salesforce integration"
        ],
        "isPopular": false,
        "priceMonthly": null
      },
      {
        "name": "Essentials (25k-50k visitors)",
        "price": "$799/mo",
        "features": [
          "2 users",
          "Email support",
          "Standard editor",
          "Audiences by behavior",
          "5 conversion goals",
          "A/B testing"
        ],
        "isPopular": false,
        "priceMonthly": 799
      },
      {
        "name": "Growth (25k-50k visitors)",
        "price": "$999/mo",
        "features": [
          "10 users",
          "Account manager + Slack",
          "Advanced editor",
          "Audiences by traits + events",
          "15 conversion goals",
          "Merge tag personalization",
          "Support single page apps",
          "Segment integration",
          "Clearbit integration",
          "Advanced integrations"
        ],
        "isPopular": true,
        "priceMonthly": 999
      },
      {
        "name": "Scale (25k-50k visitors)",
        "price": "Contact Us",
        "features": [
          "Unlimited users",
          "Support SLA",
          "Inject HTML + CSS",
          "Audit log",
          "Unlimited conversion goals",
          "Salesforce integration"
        ],
        "isPopular": false,
        "priceMonthly": null
      },
      {
        "name": "Essentials (50k-125k visitors)",
        "price": "$999/mo",
        "features": [
          "2 users",
          "Email support",
          "Standard editor",
          "Audiences by behavior",
          "5 conversion goals",
          "A/B testing"
        ],
        "isPopular": false,
        "priceMonthly": 999
      },
      {
        "name": "Growth (50k-125k visitors)",
        "price": "$1199/mo",
        "features": [
          "10 users",
          "Account manager + Slack",
          "Advanced editor",
          "Audiences by traits + events",
          "15 conversion goals",
          "Merge tag personalization",
          "Support single page apps",
          "Segment integration",
          "Clearbit integration",
          "Advanced integrations"
        ],
        "isPopular": true,
        "priceMonthly": 1199
      },
      {
        "name": "Scale (50k-125k visitors)",
        "price": "Contact Us",
        "features": [
          "Unlimited users",
          "Support SLA",
          "Inject HTML + CSS"
        ],
        "isPopular": false,
        "priceMonthly": null
      }
    ],
    "currency": "USD",
    "trialDays": 14,
    "hasFreeTier": false,
    "hasFreeTrial": true,
    "billingCycles": [
      "monthly"
    ]
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "Proof's pricing is on the expensive side, especially for smaller businesses. The Essentials tier starts at $599/month for only 2 users and basic features, which is quite high. The Growth tier at $799/month for 0-25k visitors offers more value with advanced features and integrations, but still carries a premium price tag. This pricing structure is best suited for established businesses with significant marketing budgets and a clear need for advanced personalization and social proof tools.",
  "bestFor": "Established businesses with high traffic | Companies needing advanced personalization | Teams prioritizing conversion rate optimization",
  "hiddenCosts": [],
  "recentChanges": [],
  "priceHistory": [
    {
      "date": "2026-11-02",
      "entryPrice": 599,
      "plans": [
        {
          "name": "Essentials",
          "price": "$599/mo"
        },
        {
          "name": "Growth",
          "price": "$799/mo"
        },
        {
          "name": "Scale",
          "price": "Contact us"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "correction": "This price may be out of date. If the vendor's page differs, call report_issue with evidence_url and quote, or verify_price.",
  "provenance": {
    "lastVerifiedAt": "2026-10-23",
    "sourceUrl": "https://useproof.com/pricing",
    "confidence": "low",
    "underReview": true
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-23, https://toolradar.com/tools/proof/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/proof?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/proof/pricing"
}