{
  "name": "Semrush",
  "slug": "semrush",
  "lifecycle": {
    "note": "Adobe",
    "quote": "Adobe Completes Semrush Acquisition",
    "state": "acquired",
    "readAt": "2026-11-01T17:20:02.013Z",
    "sourceUrl": "https://www.semrush.com"
  },
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Pro",
      "perMonth": 139.95,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Pro",
        "perMonth": 139.95,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Guru",
        "perMonth": 249.95,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Business",
        "perMonth": 499.95,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": false
      }
    ],
    "hasFreePlan": false,
    "hasFreeTrial": true,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Pro",
        "price": "$139.95",
        "features": [
          "1 user included (+$45/extra seat)",
          "5 projects",
          "500 keywords tracked",
          "10K results per report",
          "3,000 reports/day",
          "100K crawled pages/mo"
        ],
        "priceNote": "or $117.33/mo billed annually",
        "billingPeriod": "month"
      },
      {
        "name": "Guru",
        "price": "$249.95",
        "features": [
          "1 user included (+$80/extra seat)",
          "15 projects",
          "1,500 keywords tracked",
          "30K results per report",
          "5,000 reports/day",
          "300K crawled pages/mo",
          "Content Marketing Toolkit",
          "Historical data (since 2012)"
        ],
        "priceNote": "or $208.33/mo billed annually",
        "billingPeriod": "month"
      },
      {
        "name": "Business",
        "price": "$499.95",
        "features": [
          "1 user included (+$100/extra seat)",
          "40 projects",
          "5,000 keywords tracked",
          "50K results per report",
          "10,000 reports/day",
          "1M crawled pages/mo",
          "API access (units sold separately)",
          "White-label reports",
          "Share of Voice"
        ],
        "priceNote": "or $416.66/mo billed annually",
        "billingPeriod": "month"
      }
    ],
    "hasFreeTier": false,
    "hasFreeTrial": true,
    "freeTrialDays": 14
  },
  "costFacts": null,
  "pricesByRegion": {
    "EU": {
      "amounts": [
        112.52,
        134,
        158.4,
        190,
        238,
        286,
        43,
        86.31,
        9.59,
        19.18,
        3.5
      ]
    },
    "US": {
      "amounts": [
        45,
        90,
        10,
        20,
        3.5
      ],
      "currency": "USD"
    },
    "url": "https://semrush.com/pricing",
    "readAt": "2026-11-01T17:20:02.013Z"
  },
  "verdict": "Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth. Pro at $139.95/mo ($117.33 annual) is expensive for solo SEOs but covers keyword research, site audits, competitor analysis, and rank tracking under one roof. Guru at $249.95/mo ($208.33 annual) adds the Content Marketing Toolkit and historical data that agencies need. Business at $499.95/mo ($416.66 annual) is for large agencies needing API access and Share of Voice. The biggest complaint: extra user seats cost $45-100/mo each, making team access expensive. Compared to Ahrefs (stronger backlinks, no content/PPC tools), Semrush wins on breadth, it replaces 5-6 specialized tools with one platform.",
  "bestFor": "Pro ($139.95/mo or $117.33/mo annual): 5 projects, 500 tracked keywords, 10,000 results per report, 100K pages site audit. Covers keyword research, competitive analysis, site audit, and rank tracking. Enough for 3-5 client sites. | Guru ($249.95/mo or $208.33/mo annual): 15 projects, 1,500 keywords, Content Marketing Toolkit (topic research, SEO writing assistant), historical data, multi-location tracking. The sweet spot for SEO agencies. | Business ($499.95/mo or $416.66/mo annual): 40 projects, 5,000 keywords, API access, Share of Voice, extended limits on all tools. For teams managing 20+ client sites or enterprise-scale SEO. | Any tier, Semrush includes all tools: Unlike Ahrefs (SEO-only), Semrush includes PPC analysis (Google Ads data), social media management, content marketing toolkit, and local SEO, making it a true all-in-one marketing platform.",
  "hiddenCosts": [
    "Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price",
    "Keyword tracking limits are per DAY, not per month: Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new",
    "Local SEO toolkit is a paid add-on starting at $20/mo per location. Listing management, review tracking, and local rankings are not in the base subscription",
    "Content Marketing Toolkit is Guru+ only: the SEO Writing Assistant, Topic Research, and Content Audit tools require Guru ($208.33/mo) minimum. Pro users get none of these",
    "Annual billing discount is 17%, but requires full upfront payment ($1,407.96 for Pro, $2,499.96 for Guru). No monthly installments on annual plans",
    "Historical data (backlinks, rankings over time) is Guru+ only. Pro users only see current data, they cannot analyze how competitor rankings changed over the past year"
  ],
  "recentChanges": [],
  "priceHistory": [
    {
      "date": "2026-10-30",
      "entryPrice": 134,
      "plans": [
        {
          "name": "SEO",
          "price": "€134/mo"
        },
        {
          "name": "Starter",
          "price": "€190/mo"
        },
        {
          "name": "Pro+",
          "price": "€286/mo"
        },
        {
          "name": "Advanced",
          "price": "Custom"
        },
        {
          "name": "Free",
          "price": "Free"
        },
        {
          "name": "Semrush for Enterprise",
          "price": "Custom"
        }
      ],
      "source": "read",
      "url": null
    },
    {
      "date": "2026-10-31",
      "entryPrice": 139,
      "plans": [
        {
          "name": "SEO",
          "price": "$139/mo"
        },
        {
          "name": "Starter",
          "price": "$199/mo"
        },
        {
          "name": "Pro+",
          "price": "$299/mo"
        },
        {
          "name": "Advanced",
          "price": "Contact us"
        },
        {
          "name": "Free",
          "price": "Free"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "correction": "This price may be out of date. If the vendor's page differs, call report_issue with evidence_url and quote, or verify_price.",
  "provenance": {
    "lastVerifiedAt": null,
    "sourceUrl": "https://semrush.com/pricing",
    "confidence": "low"
  },
  "source": "Toolradar",
  "citation": "Toolradar, https://toolradar.com/tools/semrush/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/semrush?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/semrush/pricing"
}