{
  "name": "Shopify",
  "slug": "shopify",
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Basic",
      "perMonth": 39,
      "unit": "flat",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Basic",
        "perMonth": 39,
        "unit": "flat",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Grow",
        "perMonth": 89,
        "unit": "flat",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Advanced",
        "perMonth": 359,
        "unit": "flat",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Plus",
        "perMonth": 2300,
        "unit": "flat",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Agentic",
        "perMonth": 0,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": true,
        "contactSales": false
      }
    ],
    "hasFreePlan": true,
    "hasFreeTrial": true,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Basic",
        "unit": "flat",
        "price": "$39/mo",
        "features": [
          "3-day free trial",
          "10 inventory locations",
          "24/7 chat support",
          "In-person selling"
        ],
        "priceMonthly": 39
      },
      {
        "name": "Grow",
        "unit": "flat",
        "price": "$89/mo",
        "features": [
          "10 locations",
          "5 staff accounts",
          "POS capability",
          "Lower transaction fees"
        ],
        "priceMonthly": 89
      },
      {
        "name": "Advanced",
        "unit": "flat",
        "price": "$359/mo",
        "features": [
          "Enhanced support",
          "Local storefronts",
          "15 staff accounts",
          "0.6% third-party rates"
        ],
        "priceMonthly": 359
      },
      {
        "name": "Plus",
        "unit": "flat",
        "price": "From $2,300/mo",
        "features": [
          "200 inventory locations",
          "Priority phone support",
          "Unlimited staff",
          "Customizable checkout"
        ],
        "priceMonthly": 2300
      },
      {
        "name": "Agentic",
        "price": "$0/mo",
        "features": [
          "For selling in AI channels",
          "Add products to Shopify's Catalog",
          "Only pay when you make a sale"
        ],
        "isPopular": false,
        "sourceQuote": "Agentic $0/mo",
        "priceMonthly": 0
      }
    ],
    "currency": "USD",
    "hasFreeTier": false,
    "hasFreeTrial": true
  },
  "costFacts": null,
  "pricesByRegion": {
    "EU": {
      "amounts": [
        1,
        27,
        4500,
        79,
        6500,
        289,
        8500,
        2100,
        0.3,
        1.1,
        36,
        0.25
      ]
    },
    "US": {
      "amounts": [
        1,
        29,
        5000,
        20,
        89,
        7500,
        359,
        10000,
        2300,
        399,
        1.1,
        39
      ],
      "currency": "USD"
    },
    "url": "https://www.shopify.com/pricing",
    "readAt": "2026-11-01T11:20:01.338Z"
  },
  "verdict": "Shopify's $39/mo Basic plan looks affordable until you add payment processing fees, apps, and themes. The biggest cost driver is transaction fees: using any payment provider other than Shopify Payments triggers a 2% surcharge ON TOP of the processor's fees, effectively forcing you into Shopify Payments. That said, Shopify's ecosystem is unmatched, the app store, theme marketplace, and built-in shipping/fulfillment make it the fastest path from idea to selling online.",
  "bestFor": "| Basic ($39/mo or $29/mo annual): Full online store, 2 staff accounts, Shopify Payments at 2.9% + 30¢, abandoned cart recovery, and discount codes.",
  "hiddenCosts": [
    "Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees.",
    "Apps are the real budget killer: most stores run 5-10 paid apps for reviews, email marketing, upsells, SEO, etc.",
    "Currency conversion markup: Shopify Payments charges a 1.5% FX markup on international transactions on top of the card processing fee.",
    "Shopify Email is free for the first 10,000 emails/month, then $1 per 1,000."
  ],
  "recentChanges": [
    {
      "date": "2026-11-01",
      "summary": "Plans changed: Basic went from $29 to $39 a month; Grow went from $79 to $89 a month; Advanced went from $299 to $359 a month; Agentic added at free a month."
    }
  ],
  "priceHistory": [
    {
      "date": "2025-11-04",
      "entryPrice": 5,
      "plans": [
        {
          "name": "Basic",
          "price": "$29/month"
        },
        {
          "name": "Grow",
          "price": "$79/month"
        },
        {
          "name": "Advanced",
          "price": "$299/month"
        },
        {
          "name": "Plus",
          "price": "$2,300/month"
        },
        {
          "name": "Starter",
          "price": "$5/month"
        },
        {
          "name": "Retail",
          "price": "$89/month"
        }
      ],
      "source": "archive",
      "url": "https://web.archive.org/web/20251104225151id_/https://www.shopify.com/pricing"
    },
    {
      "date": "2026-05-07",
      "entryPrice": 29,
      "plans": [
        {
          "name": "Basic",
          "price": "$29/mo billed yearly"
        },
        {
          "name": "Grow",
          "price": "$79/mo billed yearly"
        },
        {
          "name": "Advanced",
          "price": "$299/mo billed yearly"
        },
        {
          "name": "Plus",
          "price": "$2,300/mo billed yearly"
        },
        {
          "name": "Agentic",
          "price": "$0/mo"
        }
      ],
      "source": "archive",
      "url": "https://web.archive.org/web/20260507083913id_/https://www.shopify.com/pricing"
    },
    {
      "date": "2026-10-30",
      "entryPrice": 36,
      "plans": [
        {
          "name": "Basic",
          "price": "€36/mo"
        },
        {
          "name": "Grow",
          "price": "€105/mo"
        },
        {
          "name": "Advanced",
          "price": "€384/mo"
        },
        {
          "name": "Plus",
          "price": "From €2,100/mo"
        },
        {
          "name": "Agentic",
          "price": "€0/mo"
        }
      ],
      "source": "read",
      "url": null
    },
    {
      "date": "2026-10-30",
      "entryPrice": 39,
      "plans": [
        {
          "name": "Basic",
          "price": "$39/mo"
        },
        {
          "name": "Grow",
          "price": "$89/mo"
        },
        {
          "name": "Advanced",
          "price": "$359/mo"
        },
        {
          "name": "Plus",
          "price": "From $2,300/mo"
        },
        {
          "name": "Agentic",
          "price": "$0/mo"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-11-01",
    "sourceUrl": "https://www.shopify.com/pricing",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-11-01, https://toolradar.com/tools/shopify/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/shopify?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/shopify/pricing"
}