{
  "name": "SplitLab",
  "slug": "splitlab",
  "pricingModel": "freemium",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Pro",
      "perMonth": 49,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Starter",
        "perMonth": 0,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": true,
        "contactSales": false
      },
      {
        "plan": "Pro",
        "perMonth": 49,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Growth",
        "perMonth": 99,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Agency",
        "perMonth": 149,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Scale",
        "perMonth": 349,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      }
    ],
    "hasFreePlan": true,
    "hasFreeTrial": false,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Starter",
        "price": "Free",
        "features": [
          "1 active test",
          "2 variants per test",
          "1,000 visitors per month",
          "Basic analytics",
          "Zero-config tracker.js"
        ],
        "isPopular": false,
        "priceMonthly": 0
      },
      {
        "name": "Pro",
        "price": "$49/mo",
        "features": [
          "10 active tests",
          "Unlimited variants",
          "25,000 visitors per month",
          "1 custom domain",
          "CSV export",
          "Conversion goals",
          "Priority email support"
        ],
        "isPopular": false,
        "priceMonthly": 49
      },
      {
        "name": "Growth",
        "price": "$99/mo",
        "features": [
          "10 active tests",
          "Unlimited variants",
          "50,000 visitors per month",
          "2 custom domains",
          "Build and edit with AI",
          "UTM personalization",
          "1 team seat",
          "CSV export",
          "Priority email support"
        ],
        "isPopular": false,
        "priceMonthly": 99
      },
      {
        "name": "Agency",
        "price": "$149/mo",
        "features": [
          "50 active tests",
          "Up to 10 clients",
          "100,000 visitors per month",
          "Up to 10 custom domains",
          "Team seats",
          "Custom scripts per variant",
          "UTM personalization"
        ],
        "isPopular": false,
        "priceMonthly": 149
      },
      {
        "name": "Scale",
        "price": "$349/mo",
        "features": [
          "Unlimited tests",
          "Unlimited clients",
          "Unlimited visitors",
          "Unlimited custom domains",
          "White-label branding",
          "Webhook integrations",
          "Priority support"
        ],
        "isPopular": false,
        "priceMonthly": 349
      }
    ],
    "currency": "USD",
    "hasFreeTier": true,
    "hasFreeTrial": false,
    "billingCycles": [
      "monthly"
    ]
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "SplitLab's pricing is fair and well-structured for a range of users. The free tier with 1,000 visitors is generous for testing small sites, while Pro at $49/month offers solid value for growing startups. Agency at $149/month is a strong deal for agencies managing multiple clients, and Scale at $349/month provides unlimited capacity for large teams. Best for bootstrapped founders, growth teams, and agencies looking for a straightforward A/B testing tool.",
  "bestFor": "Startups with low traffic | Growth teams running tests | Agencies managing multiple clients",
  "hiddenCosts": [],
  "recentChanges": [],
  "priceHistory": [],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-10-27",
    "sourceUrl": "https://www.trysplitlab.com/",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-27, https://toolradar.com/tools/splitlab/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/splitlab?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/splitlab/pricing"
}