{
  "name": "Tableau",
  "slug": "tableau",
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Tableau Standard",
      "perMonth": 15,
      "unit": "seat",
      "unitNoun": "user",
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Tableau Standard",
        "perMonth": 15,
        "unit": "seat",
        "unitNoun": "user",
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Tableau Enterprise",
        "perMonth": 35,
        "unit": "seat",
        "unitNoun": "user",
        "billing": "unknown",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Tableau Cloud+",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      },
      {
        "plan": "Tableau+ Bundle",
        "perMonth": null,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": false,
        "contactSales": true
      },
      {
        "plan": "Tableau Desktop Free Edition",
        "perMonth": 0,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "unknown",
        "free": true,
        "contactSales": false
      }
    ],
    "hasFreePlan": true,
    "hasFreeTrial": true,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "notes": "Enterprise BI. Part of Salesforce.",
    "tiers": [
      {
        "name": "Tableau Standard",
        "price": "$15/user/month",
        "features": [
          "Browser-based web authoring",
          "Tableau Desktop and Prep Builder",
          "Tableau Pulse"
        ],
        "isPopular": false,
        "sourceQuote": "Starting at: $15 USD/User/Month (Billed annually)",
        "priceMonthly": 15
      },
      {
        "name": "Tableau Enterprise",
        "price": "$35/user/month",
        "features": [
          "Includes everything in Tableau Standard",
          "Advanced Management and Data Management",
          "10 sites and eLearning"
        ],
        "isPopular": false,
        "sourceQuote": "Starting at: $35 USD/User/Month (Billed annually)",
        "priceMonthly": 35
      },
      {
        "name": "Tableau Cloud+",
        "price": "Contact us",
        "features": [
          "Includes everything in Tableau Enterprise",
          "Tableau Knowledge",
          "Tableau Agent in Tableau Cloud and Pulse",
          "Premier Success, 50 sites, and Release Preview access"
        ],
        "isPopular": false,
        "priceMonthly": null
      },
      {
        "name": "Tableau+ Bundle",
        "price": "Contact us",
        "features": [
          "Includes everything in Tableau Cloud+",
          "Tableau Next"
        ],
        "isPopular": false,
        "priceMonthly": null
      },
      {
        "name": "Tableau Desktop Free Edition",
        "price": "Free",
        "features": [
          "Full authoring capabilities",
          "Analyze Excel, CSV, and database files",
          "Work is stored locally"
        ],
        "isPopular": false,
        "priceMonthly": null
      }
    ],
    "currency": "USD",
    "hasFreeTrial": true,
    "billingPeriod": "month",
    "freeTrialDays": 14,
    "pricingPageUrl": "https://www.tableau.com/pricing"
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "Tableau is the gold standard for visual analytics and interactive dashboards, but its per-user pricing creates painful economics at scale. Tableau excels at visualization and exploration, but the cost-per-insight is high compared to alternatives like Power BI. The Salesforce acquisition has added CRM integration but also introduced enterprise sales friction and longer procurement cycles.",
  "bestFor": "Every Tableau deployment needs at least one Creator license. Cannot connect to raw data or build from scratch, but can modify, filter, and create views from what Creators publish. Good middle tier for power users who do not need Desktop. | Viewer ($15/user/mo): Read-only access with filtering, commenting, and export.",
  "hiddenCosts": [
    "Data Prep overhead: Creator includes Prep Builder, but complex ETL still often requires separate tools (dbt, Fivetran). Tableau is a visualization layer, not a data pipeline",
    "Extract refresh limits: Tableau Cloud standard allows only 10 scheduled extract refreshes per day. High-frequency dashboards require upgrading or architectural workarounds",
    "Salesforce integration lock-in: Tableau CRM features are increasingly tied to Salesforce contracts, making it harder to evaluate Tableau independently"
  ],
  "recentChanges": [
    {
      "date": "2026-11-01",
      "summary": "Plans changed: Tableau Standard added at $15 per user a month; Tableau Enterprise added at $35 per user a month; Tableau Cloud+ added at Contact us; Tableau+ Bundle added at Contact us; Tableau Desktop Free Edition added at free a month; Viewer, Explorer, Creator removed."
    }
  ],
  "priceHistory": [
    {
      "date": "2024-11-03",
      "entryPrice": 15,
      "plans": [
        {
          "name": "Tableau Creator",
          "price": "$75/user/month"
        },
        {
          "name": "Tableau Explorer",
          "price": "$42/user/month"
        },
        {
          "name": "Tableau Viewer",
          "price": "$15/user/month"
        },
        {
          "name": "Enterprise Creator",
          "price": "$115/user/month"
        },
        {
          "name": "Enterprise Explorer",
          "price": "$70/user/month"
        },
        {
          "name": "Enterprise Viewer",
          "price": "$35/user/month"
        },
        {
          "name": "Tableau+",
          "price": "Contact us"
        }
      ],
      "source": "archive",
      "url": "https://web.archive.org/web/20241103034211id_/https://www.tableau.com/pricing"
    },
    {
      "date": "2025-05-01",
      "entryPrice": 15,
      "plans": [
        {
          "name": "Tableau Creator",
          "price": "$75/user/month"
        },
        {
          "name": "Enterprise Creator",
          "price": "$115/user/month"
        },
        {
          "name": "Tableau Explorer",
          "price": "$42/user/month"
        },
        {
          "name": "Enterprise Explorer",
          "price": "$70/user/month"
        },
        {
          "name": "Tableau Viewer",
          "price": "$15/user/month"
        },
        {
          "name": "Enterprise Viewer",
          "price": "$35/user/month"
        },
        {
          "name": "Tableau+",
          "price": "Contact us"
        }
      ],
      "source": "archive",
      "url": "https://web.archive.org/web/20250501152639id_/https://www.tableau.com/pricing"
    },
    {
      "date": "2025-11-14",
      "entryPrice": 15,
      "plans": [
        {
          "name": "Standard Edition - Viewer",
          "price": "$15/user/month"
        },
        {
          "name": "Standard Edition - Explorer",
          "price": "$42/user/month"
        },
        {
          "name": "Standard Edition - Creator",
          "price": "$75/user/month"
        },
        {
          "name": "Enterprise Edition - Viewer",
          "price": "$35/user/month"
        },
        {
          "name": "Enterprise Edition - Explorer",
          "price": "$70/user/month"
        },
        {
          "name": "Enterprise Edition - Creator",
          "price": "$115/user/month"
        },
        {
          "name": "Tableau+ Bundle",
          "price": "Contact us"
        }
      ],
      "source": "archive",
      "url": "https://web.archive.org/web/20251114062055id_/https://www.tableau.com/pricing"
    },
    {
      "date": "2026-05-04",
      "entryPrice": 15,
      "plans": [
        {
          "name": "Tableau",
          "price": "$15/user/month"
        },
        {
          "name": "Tableau Enterprise",
          "price": "$35/user/month"
        },
        {
          "name": "Tableau+ Bundle",
          "price": "Contact us"
        }
      ],
      "source": "archive",
      "url": "https://web.archive.org/web/20260504052539id_/https://www.tableau.com/pricing"
    },
    {
      "date": "2026-10-31",
      "entryPrice": 15,
      "plans": [
        {
          "name": "Tableau Standard",
          "price": "$15/user/month"
        },
        {
          "name": "Tableau Enterprise",
          "price": "$35/user/month"
        },
        {
          "name": "Tableau Cloud+",
          "price": "Contact us"
        },
        {
          "name": "Tableau+ Bundle",
          "price": "Contact us"
        },
        {
          "name": "Tableau Desktop Free Edition",
          "price": "Free"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-11-01",
    "sourceUrl": "https://www.tableau.com/pricing",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-11-01, https://toolradar.com/tools/tableau/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/tableau?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/tableau/pricing"
}