{
  "name": "TrueCoach",
  "slug": "truecoach",
  "pricingModel": "paid",
  "normalized": {
    "currency": "USD",
    "entry": {
      "plan": "Starter Plan",
      "perMonth": 26.34,
      "unit": "unknown",
      "unitNoun": null,
      "billing": "monthly",
      "free": false,
      "contactSales": false
    },
    "plans": [
      {
        "plan": "Starter Plan",
        "perMonth": 26.34,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Standard Plan",
        "perMonth": 57.99,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      },
      {
        "plan": "Pro Plan",
        "perMonth": 136.99,
        "unit": "unknown",
        "unitNoun": null,
        "billing": "monthly",
        "free": false,
        "contactSales": false
      }
    ],
    "hasFreePlan": false,
    "hasFreeTrial": true,
    "contactSalesOnly": false
  },
  "pricingDetails": {
    "tiers": [
      {
        "name": "Starter Plan",
        "price": "$26.34/mo",
        "features": [
          "Up to 5 active clients",
          "Program & Workout Builder",
          "Client Management Tracker",
          "MyFitnessPal Nutrition and Habit Tracker",
          "Client Dashboard",
          "3,000+ Video Exercise Library",
          "In-App Messaging",
          "Free Automated Payments"
        ],
        "isPopular": false,
        "priceMonthly": 26.34
      },
      {
        "name": "Standard Plan",
        "price": "$57.99/mo",
        "features": [
          "Up to 20 active clients",
          "Program & Workout Builder",
          "Client Management Tracker",
          "MyFitnessPal Nutrition and Habit Tracker",
          "Client Dashboard",
          "3,000+ Video Exercise Library",
          "In-App Messaging",
          "Free Automated Payments",
          "New! Public Coach Profiles",
          "Data Integration with Apple, Garmin, WHOOP, and other Wearables",
          "Custom-Branded Fitness App",
          "Advanced Habit and Nutrition Tracking",
          "Business Automations powered by Zapier"
        ],
        "isPopular": true,
        "priceMonthly": 57.99
      },
      {
        "name": "Pro Plan",
        "price": "$136.99/mo",
        "features": [
          "Up to 50 active clients",
          "Program & Workout Builder",
          "Client Management Tracker",
          "MyFitnessPal Nutrition and Habit Tracker",
          "Client Dashboard",
          "3,000+ Video Exercise Library",
          "In-App Messaging",
          "Free Automated Payments",
          "New! Public Coach Profiles",
          "Data Integration with Apple, Garmin, WHOOP, and other Wearables",
          "Custom-Branded Fitness App",
          "Advanced Habit and Nutrition Tracking",
          "Business Automations powered by Zapier"
        ],
        "isPopular": false,
        "priceMonthly": 136.99
      }
    ],
    "currency": "USD",
    "trialDays": 14,
    "hasFreeTier": false,
    "hasFreeTrial": true,
    "billingCycles": [
      "monthly",
      "yearly"
    ]
  },
  "costFacts": null,
  "pricesByRegion": null,
  "verdict": "TrueCoach offers a fair pricing structure, especially for individual trainers starting out. The Starter Plan at $26.34/mo is generous for up to 5 clients, providing essential tools. The Standard Plan at $57.99/mo offers significant value with advanced features for growing businesses, making it ideal for established personal trainers looking to scale.",
  "bestFor": "Individual personal trainers | Coaches scaling client base | Businesses needing custom branding",
  "hiddenCosts": [],
  "recentChanges": [],
  "priceHistory": [
    {
      "date": "2026-10-31",
      "entryPrice": 26.34,
      "plans": [
        {
          "name": "Starter",
          "price": "$26.34/mo"
        },
        {
          "name": "Standard",
          "price": "$57.99/mo"
        },
        {
          "name": "Pro",
          "price": "$136.99/mo"
        }
      ],
      "source": "read",
      "url": null
    }
  ],
  "partnerLink": false,
  "provenance": {
    "lastVerifiedAt": "2026-10-31",
    "sourceUrl": "https://truecoach.co/pricing",
    "confidence": "high"
  },
  "source": "Toolradar",
  "citation": "Toolradar, verified 2026-10-31, https://toolradar.com/tools/truecoach/pricing",
  "affiliateUrl": "https://toolradar.com/api/go/truecoach?ref=mcp&key=json",
  "toolradarUrl": "https://toolradar.com/tools/truecoach/pricing"
}