Accessibility Insights vs Applitools: Which Should You Choose in 2026?
Choosing between Accessibility Insights and Applitools comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Accessibility Insights
Solve accessibility issues in web and Windows applications before they reach your customers.
Best for you if:
- • You need something completely free
- • Identifies and helps fix accessibility issues in web and Windows apps.
- • Offers quick FastPass checks and comprehensive assessments.
Applitools
Visual AI testing for web and mobile apps
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • Applitools provides AI-powered visual testing for web and mobile applications
- • It automatically detects visual regressions across browsers, devices, and screen sizes
| At a Glance |  Applitools | |
|---|---|---|
Price | Free | Free + Paid |
Best For | Testing & QA | Testing & QA |
Rating | —/100 | 85/100 |
| Feature | Accessibility Insights | Applitools |
|---|---|---|
| Pricing Model | Free | Freemium |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Testing & QABrowser DevTools | Testing & QABrowser DevTools |
Understanding the Differences
Both Accessibility Insights and Applitools solve similar problems, but they approach them differently.Accessibility Insights positions itself as "solve accessibility issues in web and windows applications before they reach your customers." while Applitoolsfocuses on "visual ai testing for web and mobile apps". These differences matter depending on what you're trying to accomplish.
When to Choose Accessibility Insights
Accessibility Insights makes sense if you're looking for a completely free solution.
When to Choose Applitools
Applitools is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 85/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Accessibility Insights lets you get started without pulling out your credit card.
We'd pick: Accessibility Insights
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Applitools is built for teams that are leveling up.
We'd pick: Applitools
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Applitools
Still not sure? Answer these 3 questions
How much can you spend?
Nothing at all? Accessibility Insights is completely free.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Applitools higher (85/100). But the community has upvoted Applitools more (0 votes). Pick your source of truth.
Key Takeaways
What Applitools Does Better
- Higher overall score (85/100)
- Our recommendation for most use cases
Consider Accessibility Insights If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Applitools (85/100). But the honest answer is that "better" depends on your situation. Applitools scores higher in our analysis, but Accessibility Insights might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Accessibility Insights or Applitools better?
Based on our analysis, Applitools scores higher with 85/100. Accessibility Insights isfree while Applitools is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Accessibility Insights to Applitools easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Accessibility Insights and Applitools offer free trials?
Most software in this category offers free trials or free tiers. Accessibility Insights is completely free.Applitools is freemium with a free tier. Visit their websites for current trial offers.