Analytics Software
50 products available
Data analytics and business intelligence
50
Products
4
Free Tools
82
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Optimizely
Digital experience optimization platform
paid
AppsFlyer
Mobile attribution and marketing analytics platform
paid
PostHog
Open-source product analytics, session replay, and feature flags
freemium
Amplitude
Product analytics with experimentation and feature flags
freemium
Pendo
Product analytics with in-app guides for user onboarding
paid
Adjust
Mobile measurement and fraud prevention for app marketers
paid
Unleash
Open-source feature flag management
freemium
Plausible
Privacy-friendly Google Analytics alternative
paid
Mixpanel
Product analytics focused on user behavior and events
freemium
Segment
Customer data platform that connects all your tools
freemium
Hotjar
See how users actually interact with your site via heatmaps and recordings
freemium
Simple Analytics
Privacy-first website analytics
paid
VWO
Experimentation and conversion optimization
paid
Branch
Mobile measurement and deep linking platform
freemium
Flagsmith
Open-source feature flag and remote config
freemium
Flipt
Open-source feature flag infrastructure
free
Heap
Auto-capture analytics that retroactively answers any question
freemium
Fathom
Privacy-focused analytics
paid
Google Analytics
The free analytics standard that tracks most websites
freemium
FullStory
Digital experience intelligence through session replay
paid
June
Product analytics built for B2B SaaS
freemium
Appcues
Build in-app onboarding flows without code
paid
Eppo
Feature flagging and experimentation platform
paid
Singular
Marketing analytics and attribution
paid
Triple Whale
E-commerce analytics and attribution
paid
Split
Feature flags and experimentation platform
paid
GrowthBook
Open-source feature flags and A/B testing
freemium
Umami
Simple, privacy-focused web analytics
free
Matomo
Open-source web analytics alternative to GA
freemium
Microsoft Clarity
Free heatmaps and session recordings
free
Userpilot
Product adoption and user onboarding
paid
Sprig
In-product user research platform
paid
Smartlook
Session recordings and behavior analytics
freemium
GoatCounter
Privacy-friendly web analytics
freemium
Aptabase
Privacy-first analytics for mobile and desktop apps
freemium
AB Tasty
A/B testing and personalization platform for optimizing digital experiences
paid
Convert
A/B testing and conversion optimization platform
paid
DevCycle
Feature flags for modern development teams
freemium
Northbeam
Marketing attribution for e-commerce
paid
ConfigCat
Feature flag and configuration management
freemium
Statsig
Feature flags and product experimentation
freemium
Chameleon
In-app user onboarding and product adoption
paid
Mouseflow
Session replay and behavior analytics
freemium
Cabin
Privacy-first web analytics without cookies
paid
Countly
Product analytics with privacy focus
freemium
Ackee
Self-hosted, privacy-focused web analytics
free
Kameleoon
AI-powered web experimentation platform
paid
Kochava
Mobile attribution and marketing analytics
paid
Lucky Orange
Website analytics with heatmaps and recordings
freemium
Clicky
Real-time web analytics with heatmaps
freemium
What is Analytics Software?
Analytics software helps businesses and individuals streamline their workflows by providing specialized tools designed for analytics-related tasks. These solutions range from simple, free tools to comprehensive enterprise platforms, each offering different capabilities to match various needs and budgets. Whether you're a solo entrepreneur or managing a large team, the right analytics tool can significantly improve your productivity and results.
Key Features to Look For
- Intuitive user interface that minimizes the learning curve
- Integration capabilities with popular tools and platforms
- Collaboration features for team-based workflows
- Analytics and reporting to track performance
- Mobile accessibility for working on the go
- Customization options to fit your specific needs
- Reliable customer support and documentation
Benefits of Analytics Software
- Save time by automating repetitive tasks
- Improve accuracy and reduce human errors
- Enhance team collaboration and communication
- Gain insights through data-driven analytics
- Scale your operations without proportional cost increases
- Stay competitive with modern, efficient workflows
How to Choose the Right Analytics Software
When choosing analytics software, start by clearly defining your requirements. Consider your team size, budget constraints, and must-have features. Look for tools that offer free trials so you can test the interface and functionality before committing. Pay attention to integration options with your existing tech stack, and don't overlook the importance of good customer support. Reading user reviews on platforms like Toolradar can provide valuable insights from people who've actually used these tools in real-world scenarios.
Frequently Asked Questions About Analytics Software
Based on user reviews and our editorial analysis, Optimizely is currently the top-rated analytics software. However, the "best" choice depends on your specific needs, budget, and use case. We recommend comparing multiple options using our detailed reviews and comparison tools.
This guide was last updated in January 2026. We regularly review and update our recommendations to ensure accuracy.