Amplitude Pricing 2026
Plans, hidden costs, and alternatives compared
Prices last confirmed on Nov 12, 2026 on amplitude.com. Same data as Markdown or JSON.
Cite this data: Toolradar, Amplitude pricing verified Nov 2026, toolradar.com/tools/amplitude/pricing
Amplitude uses custom pricing.
Verified Nov 2026 from the official pricing page.
Is Amplitude worth the price?
Amplitude's Free plan is genuinely useful: 2M events a month forever with no credit card, session replay (10,000 sessions a month), unlimited seats, and unlimited feature flags.
For early-stage products, this is more generous than Mixpanel (1M events free but no session replay) and comparable to PostHog (1M events free with replay). This pricing opacity is Amplitude biggest weakness: you cannot plan costs as you scale without talking to sales.
Amplitude excels at behavioral analytics for product teams but has become bloated with features (experimentation, CDP, web analytics) that dilute its core product analytics strength.
Pricing Plans
Free
- 2M events a month, no time limit, no credit card
- Unlimited team members
- 10K monthly session replays
- Product analytics, AI agents and MCP
- 1 year of data access
- Limited experiments, guides and surveys
Plus
Usage-based, priced by event volume
The first 2M events a month cost nothing; then priced by event volume (credit card required)
- Everything in Free
- Scale up to 70M events (700K MTUs)
- Custom events and formulas
- 20 behavioral cohorts
- Alerts and heatmaps
- 2 years of data access
Growth
Custom
Event-based pricing, contact sales
- Everything in Plus
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
- SSO and project permissions
- Unlimited data access
Enterprise
Custom
Event-based pricing, contact sales
- Everything in Growth
- Unlimited projects per portfolio
- Data access controls
- Unlimited monitoring and alerts
- 50K monthly session replays
- Advanced user management (incl. RBAC)
Hidden Costs & Gotchas
Pricing scales with event volume (Plus) or is custom event-based pricing (Growth, Enterprise), so products that send many events per user cost more as they grow.
The Plus plan scales up to 700K MTUs or 70M events. Beyond that you are forced into custom Growth pricing, there is no intermediate tier.
Session replay, feature flags, and web experimentation are included in the Free plan but with limited capacity (10,000 monthly replays and 1 active experiment on Free and Plus). More capacity requires Growth or Enterprise.
Data access is limited to 1 year on the Free plan and 2 years on Plus. Historical analysis beyond the retention window requires upgrading to Growth or Enterprise.
How Amplitude compares
6 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Amplitude | Contact sales | Yes |
| Mixpanel | $140/month flat for the whole organisation | Yes |
| Heap | Contact sales | Yes |
| PostHog | $250/month, billing unit not specified | Yes |
| Pendo | Contact sales | Yes |
| FullStory | Contact sales | Yes |
| LogRocket | $83/month flat for the whole organisation | Yes |
Amplitude Pricing FAQ
How much does Amplitude cost?
Amplitude uses custom pricing. Contact Amplitude directly for a quote based on your team size and requirements.
Does Amplitude have a free plan?
Yes. Amplitude offers a free plan called "Free". It includes: 2M events a month, no time limit, no credit card, Unlimited team members, 10K monthly session replays.
What are alternatives to Amplitude?
Alternatives to Amplitude include Mixpanel, Heap, PostHog, Pendo. Mixpanel starts at $140/month flat for the whole organisation; PostHog starts at $250/month, billing unit not specified; LogRocket starts at $83/month flat for the whole organisation.
Does Amplitude have a promo code or discount code?
As of November 12, 2026, Toolradar has no Amplitude promo code, coupon or discount code on file. Amplitude's own pricing page (https://amplitude.com/pricing, read November 12, 2026) does list a free plan, so you can start without a code. Offers change, so confirm the terms at checkout.
Amplitude alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Amplitude pricing: amplitude.com/pricing (verified Nov 2026)
- Cite this data: Toolradar, Amplitude pricing verified Nov 2026, toolradar.com/tools/amplitude/pricing
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