Advertising & partnerships
Advertise to 550K+ tech professionals who actually open their email.
Toolradar's software directory reaches buyers comparing 9,300+ tools. Dupple's 5 newsletters reach the people reading about them, with 38-40% open rates and max 2 sponsors per issue. Pick your surface, we handle the rest.
550K+
Newsletter subscribers
38-40%
Avg open rate
9,300+
Tools on Toolradar
Max 2
Sponsors per issue
Brands that have sponsored our network
Plus, Toolradar tracks 7,000+ press mentions of tools in our directory (Forbes, TechCrunch, Bloomberg, WSJ, …) including 700+ funding rounds. See the latest →
Pick your surface
Two networks. One conversation.
Toolradar and Dupple cover different moments in the buyer journey, the research moment and the reading moment. Most brands work with both.
Toolradar directory
Be where buyers compare
9,300+ tools across 400+ categories. Editorial scoring, verified pricing, direct buyer traffic. Intent-rich audience from people already shortlisting.
Dupple newsletters
Reach the people who read
Five opt-in newsletters, 550K+ subscribers. Max 2 sponsors per issue. 38-40% open rates. Real humans, real inboxes.
Toolradar-specific
Premium placements on the directory itself.
Two Toolradar-only products: curated featured listings and sponsored articles on toolradar.com. 30% of Toolradar's traffic now comes from ChatGPT, placements here pay off in both SEO and AI search.
Featured listings
Top-of-list placement on curated rankings like /best/project-management. Editorial review required before approval.
Sponsored articles on toolradar.com
SEO-driven editorial published on toolradar.com/blog. Permanent placement, indexed by Google and AI search.
Or have us run it
Need execution, not just inventory?
Dupple is the full-service B2B SaaS marketing agency that owns this media network. We plan, write, design, and run your campaigns end-to-end. No external ad broker, no markup, since we sell the inventory ourselves.
Ad formats
Six ways to show up
Mix and match across the network. Every format includes copywriting, a dedicated account manager, and performance reporting.
Primary Ad
Top-of-newsletter placement with co-branded header and two links.
Mid-range tier
Spotlight Ad
Mid-newsletter slot with image, copy, and one link.
Entry tier
Dedicated Send
A standalone email to the full subscriber base, 100% share of voice.
Premium tier
Lead Generation
Post-signup promotion with CPC or CPL pricing, 1,500-2,000 fresh subscribers daily.
Performance-priced · 5 partners max
Native Advertorial
Sponsored editorial content, written by our team, placed next to regular editorial.
Mid-range tier
Backlink Placement
Dofollow brand mentions in Google-indexed articles on high-authority properties.
Entry tier · per placement
Beyond newsletter ads
Services that compound with your ads.
Lead magnet development, sponsored webinars, retargeting sequences, evergreen content reruns, and organic Reddit management, run these alongside newsletter ads for compounding pipeline.
Lead Magnet, Custom Interactive Tool
We build you a calculator, quiz, or analyzer, and distribute it to our 550K+ audience.
Sponsored Webinar
Multi-edition promotion across our newsletter network. Registrants delivered as qualified leads, you pay on outcomes.
Email Retargeting Sequence
3-email sequence over 5 days to everyone who clicked your primary ad. Add-on to drive second-touch conversion.
Content Rerun
Re-expose your evergreen ad to new subscribers joining each month. Compound reach without writing new copy.
Reddit Management, Organic Presence
We run your organic Reddit presence without getting banned, value-first contributions, community trust, leads that don't look like leads.
Who we help
Built for companies selling to technical buyers.
SaaS companies
Reach the buyers who sign off on your deal
Our readers are the people who evaluate, approve, and pay for SaaS. Not random impressions, actual decision-makers with real budgets.
See the playbook
Developer tools
Developers read before they buy, reach them where they read
Engineers, staff+ ICs, CTOs, and eng leaders who care about what they ship. 30% of our full audience is Tech & Engineering.
See the playbook
AI startups
The audience that actually follows AI releases
Founders, builders, and engineers who evaluate AI products the day they launch. Tier 1 AI publications cover us; we cover them back.
See the playbook
Why us
Three things most ad networks don't offer.
Guaranteed attention
Max 2 sponsors per issue. 38-40% open rates. Your ad isn't one of fifteen, it's one of two.
Real reporting
Open rates, CTR, corporate domain data, conversion tracking if you want it. No black box.
Creative included
Ad copy, design, and landing page review, done by our team. You approve; we ship.
What campaigns ship
Anonymized outcomes from recent campaigns.
B2B clients often prefer competitive silence around channel wins, so these are anonymized. We share named case studies under NDA once you're evaluating a campaign.
AI · Dedicated Send
10,000+ demo requests
An AI coding tool announced a major model update in Techpresso. Single send drove 10,200 demos, 1,450 trials, $380K first-month ARR.
Fintech · Lead Magnet
8,400 leads in 90 days
A B2B AP platform commissioned a cost-savings calculator. Finpresso + Toolradar distribution delivered 8,400 leads at $12 blended CPL.
Cyber · Reddit Management
$240K pipeline in month 4
A mid-market security vendor took over r/cybersecurity, r/netsec, r/AskNetsec. 72 inbound conversations per month by month 4.
Honest about alternatives
Not sure if we're the right fit? Compare us to TLDR, Morning Brew, Beehiiv, Google Ads, and more.
We've written honest side-by-side comparisons. Strengths, weaknesses, and when to pick which.
Read the comparisonsFAQ
Questions we get a lot.
How much does newsletter advertising cost with Toolradar and Dupple?
Pricing depends on the newsletter, format, and timing. Spotlight Ads are the entry point, Primary Ads are mid-range, and Dedicated Sends are premium. Lead Generation runs on CPC or CPL, you only pay for outcomes. Contact us for a custom quote with dates and current availability.
Which newsletter should I advertise in?
Match the audience to your ICP. Techpresso (550K+) is the broadest tech audience and works for most B2B SaaS and AI products. MarketingShot is for Martech and growth tools. Devshot is for developer tools. Cyberpresso is for security. Finpresso is for Fintech and finance tools. We'll recommend a mix if you're unsure.
Do you only allow 2 sponsors per issue?
Yes, max 2 ads per issue. This keeps open rates high and per-ad attention meaningful. It also means inventory is genuinely limited, most slots book 2-6 weeks out.
What does a typical campaign look like?
A typical first campaign is either (a) a Primary Ad in Techpresso paired with a Spotlight retarget the following week, or (b) a Native Advertorial when the product needs explanation. For SEO, clients often combine a Toolradar listing with 3-5 backlink placements across Dupple newsletters.
How quickly can we launch?
Fastest path: book a Spotlight Ad or Primary Ad. Turnaround is usually 1-2 weeks from first contact to live ad, we handle copy, design, and landing page review. Dedicated Sends and Native Advertorials take 2-4 weeks due to editorial process.
Ready to get started?
Tell us what you're building and what you want to achieve. We'll reply within 24-48 hours with a plan.
Reply within 24-48 hours · free creative & setup · transparent reporting