Advertising & partnerships
Advertise to 930K+ tech professionals who actually open their email.
Toolradar's software directory reaches buyers comparing 11,500+ tools. Dupple's 6 newsletters reach the people reading about them, with 30-37% open rates and max 3 sponsors per issue. Pick your surface, we handle the rest.
930K+
Newsletter subscribers
30-37%
Avg open rate
11,500+
Tools on Toolradar
Max 3
Sponsors per issue
Brands that have sponsored our network
Plus, Toolradar tracks 15,600+ press mentions of tools in our directory (most often in TechCrunch, Bloomberg and The Information) and 900+ funding rounds. See the latest →
Pick your surface
Two networks. One conversation.
Toolradar and Dupple cover different moments in the buyer journey, the research moment and the reading moment. Most brands work with both.
Toolradar directory
Be where buyers compare
11,500+ tools across 400+ categories. Editorial scoring, verified pricing, direct buyer traffic. Intent-rich audience from people already shortlisting.
Dupple newsletters
Reach the people who read
6 opt-in newsletters, 930K+ subscribers. Max 3 sponsors per issue. 30-37% open rates. Real humans, real inboxes.
Techpresso
AI, product, and tech industry news
MarketingShot
Marketing strategy, growth experiments, revenue playbooks
Devshot
Engineering, open source, frameworks, infrastructure
Cyberpresso
Cybersecurity news, research, and tooling
Finpresso
Finance, fintech, markets
AIpresso
AI news, models, tools, and research
Toolradar-specific
Placements on the directory itself.
Three Toolradar products, all permanent pages indexed by Google and AI search.
Positions in buyer guides
Rank your product in Toolradar's curated "best of" buyer guides. Monthly and recurring, ranked by spot, 3-month minimum. Editorial review before approval.
Sponsored articles on toolradar.com
An article on toolradar.com/blog. Permanent, indexed by Google and AI search.
Comparison pages
A comparison page on toolradar.com, indexed by Google and AI search.
Or have us run it
Need execution, not just inventory?
Dupple is the full-service B2B SaaS marketing agency that owns this media network. We plan, write, design, and run your campaigns end-to-end. No external ad broker, no markup, since we sell the inventory ourselves.
Ad formats
Six ways to show up
Every format includes a kickoff call, a copy review by our team, and a full report: opens, clicks, CTR and the corporate domains that engaged.
Primary Ad
Top-of-newsletter placement with co-branded header and two links.
All 6 newsletters · High tier
Spotlight Ad
Mid-newsletter slot with image, copy, and one link.
Techpresso · Mid-range tier
Dedicated Send
A standalone email to the full subscriber base, 100% share of voice.
All 6 newsletters · Premium tier
Quick Link
Short, native text links in Techpresso.
Techpresso · Entry tier · per link
Lead Generation
Post-signup promotion to Techpresso's new subscribers, priced on CPC or CPL.
Techpresso · Performance-priced · CPC or CPL
Native Advertorial
Sponsored editorial content, written by our team, placed next to regular editorial.
All 6 newsletters · Mid-range tier
Techpresso frequency packs
- Starter: 4 Primary Ads + 2 Spotlight Ads
- Growth: 8 Primary Ads + 6 Spotlight Ads
- Scale: 12 Primary Ads + 10 Spotlight Ads
The other 5 newsletters
6 Primary ads Monday to Saturday plus a Dedicated Send on Sunday, a Dedicated Send on its own, or two weeks of both.
Beyond newsletter ads
More ways to reach buyers.
Posts in the Reddit communities we own, and permanent placements on dupple.com, indexed and built for SEO and AI visibility.
Reddit Posting in Communities We Own
We post your content for you, in Reddit communities we own, and make sure it ranks in the top 3.
dupple.com permanent placements
- Sponsored Article: Written by our team: how-to, case study or news (never a ranking).
- Link Insertion: Contextual link in an existing non-ranking page.
- Listing (per year): Featured spot in a "best of" list.
Paid placements only, no backlink exchanges.
Who we help
Built for companies selling to technical buyers.
SaaS companies
Reach the buyers who sign off on your deal
Our readers are the people who evaluate, approve, and pay for SaaS. Not random impressions, actual decision-makers with real budgets.
See the playbook
Developer tools
Developers read before they buy, reach them where they read
Engineers, staff+ ICs, CTOs, and eng leaders who care about what they ship. 30% of our full audience is Tech & Engineering.
See the playbook
AI startups
The audience that actually follows AI releases
Founders, builders, and engineers who evaluate AI products the day they launch. Tier 1 AI publications cover us; we cover them back.
See the playbook
Why us
Three things most ad networks don't offer.
Guaranteed attention
Max 3 sponsors per issue. 30-37% open rates. Your ad isn't one of fifteen, it's one of three.
Real reporting
Open rates, CTR, corporate domain data, conversion tracking if you want it. No black box.
Copy review included
Our team refines your copy so it reads native to the issue. Native layout, no ad design needed. You approve; we ship.
Testimonials
What our partners say.
“Sponsoring Techpresso has been one of the smoothest partnerships we've run - and one of the best performing. From the first campaign onward, the team made every step easy and convenient, and the results consistently justified coming back. Top-notch to work with.”
1,499 unique clicks from one Primary ad.
“We ran a time-sensitive campaign for a very specific audience, and Techpresso delivered above their expected ranges across every placement. They were also incredibly responsive and got us live quickly, which was critical for the timeline we were working on.”
3,700 clicks across the campaign.
Honest about alternatives
Not sure if we're the right fit? Compare us to TLDR, Morning Brew, Beehiiv, Google Ads, and more.
We've written honest side-by-side comparisons. Strengths, weaknesses, and when to pick which.
Read the comparisonsRefer an advertiser. Earn 10% in cash.
Introduce a company that would be a great fit. When they run their first campaign with us, any placement type, you receive 10% of that first campaign value, paid to you in cash. No cap on referrals.
FAQ
Questions we get a lot.
How much does newsletter advertising cost with Toolradar and Dupple?
Pricing depends on the newsletter, format, and timing, and the media kit lists every price. There is no minimum budget: Quick Links are the entry point, Spotlight and Primary Ads sit above, and Dedicated Sends are premium. Lead Generation runs on CPC or CPL, you only pay for outcomes. Volume packs cost less per placement.
Which newsletter should I advertise in?
Match the audience to your ICP. Techpresso (780K+) is the broadest tech audience and works for most B2B SaaS and AI products. MarketingShot is for Martech and growth tools. Devshot is for developer tools. Cyberpresso is for security. Finpresso is for Fintech and finance tools. AIpresso is for AI products, models and tools. We'll recommend a mix if you're unsure.
Do you only allow 3 sponsors per issue?
Yes, max 3 ads per issue. This keeps open rates high and per-ad attention meaningful. It also means inventory is genuinely limited, most slots book 2-6 weeks out.
What does a typical campaign look like?
A typical first campaign is either (a) a Primary Ad in Techpresso paired with a Spotlight retarget the following week, or (b) a Native Advertorial when the product needs explanation. For search and AI visibility, a paid position in a Toolradar buyer guide can be added.
How quickly can we launch?
Once you approve the copy, your ad ships in the next available issue, and we handle the copy review. Main ads book out months ahead, so share your goals and preferred dates early; we reply within 24 hours.
Ready to get started?
Tell us what you're building, your goals and preferred dates. We'll reply within 24 hours.
Reply within 24 hours · no minimum budget · copy review and full report included