Revenue & disclosure
How Toolradar makes money
Some offers on our pages may be paid placements or contain affiliate links. Editorial content (reviews, pros and cons, pricing data) is written independently. A placement never changes a tool's ranking score or the editor's take. This page exists so you can hold us to that. Below: where every dollar of revenue comes from, in plain numbers, what we will never sell, and what to do if you spot a violation.
Revenue breakdown
Rough share of Toolradar revenue over the last 12 months (rounded). Numbers shift quarter to quarter; the share order has been stable since launch.
Newsletter sponsorships (Dupple network)
Brands pay to appear as sponsored sections inside the 6 Dupple newsletters (Techpresso, MarketingShot, Finpresso, Devshot, Cyberpresso, AIpresso), combined 950K+ readers. Sold and delivered off Toolradar.
Paid placements on Toolradar
Paid placements on some list and guide pages (/best and /guides), the "Featured" block on /advertise, sponsored newsletter spots, and homepage-takeover slots.
Premium directory listings
Fees for the "Featured" premium listing tier. Editorial scoring is independent of both; see /how-we-rate § 6.
Shares are approximate, rounded to the nearest 5%, and recalculated each quarter from the Stripe revenue report (Toolradar account + Techpresso account combined). Last refresh: Q1 2026.
Affiliate disclosure
Some offers on our pages may be paid placements or contain affiliate links. When you sign up through one of those links, Toolradar may earn a commission at no extra cost to you. Commissions do not change a tool's ranking score, its pros and cons, or the editor's take.
What we don't do
- Take money to change a tool's pros, cons or Editor's Take. A paid placement or an affiliate link leaves the tool's ranking score and Editor's Take exactly as the methodology and the editor set them.
- Take money to raise a tool's editorial score. Scores are derived from a public methodology, see /how-we-rate.
- Take money to remove negative coverage. Vendors disputing claims should send evidence to toolradar
@dupple.com, facts win, not invoices. - Bundle revenue across surfaces. A sponsorship in Techpresso does not buy anything on Toolradar, and vice versa.
Conflicts of interest
A tool covered editorially on Toolradar can also sponsor a Dupple newsletter, buy a placement, or pay an affiliate commission. Some offers on our pages may be paid placements or contain affiliate links. We log these overlaps internally and audit them quarterly so that money never changes a ranking score or an editor's take.
Toolradar staff hold no equity in the tools they cover. If that ever changes for a specific tool, the relevant author's bio will declare it on every page mentioning that tool. The editor's full conflict-of-interest disclosures live on /editorial-policy.
Why we publish this page
Software comparison content has a credibility problem because most of it hides how the site makes money. Toolradar gets a lot of B2B SaaS traffic from buyers researching purchases, and that audience deserves to know exactly how we make money before they trust a recommendation. This page is part of how we earn that trust. If you find a place where reality does not match this policy, that is a bug, not a feature, please tell us.
Report a violation
Think editorial coverage looks bought? Email toolradar
For the editorial process behind every page (sourcing, fact-checking, AI disclosure, corrections), see /editorial-policy. For the ranking methodology, see /how-we-rate.