Pricing
Transparent tiers. Custom quotes.
Pricing for newsletter advertising depends on the newsletter, dates, and whether you're bundling formats. Here are the tiers for every format — we send a custom quote within 24–48 hours.
Why we show ranges, not fixed prices
Newsletter advertising isn't a commodity — pricing depends on newsletter scarcity, timing, audience match, and whether you're bundling formats. A rigid rate card would force us to price up to cover the worst case. Instead, we show clear tiers and send custom quotes within 24–48 hours. You pay for value delivered, not for our pricing flexibility.
By format
Pricing tiers for every ad format.
Spotlight Ad
Mid-newsletter slot with image, copy, and 1 link. The lowest-cost way to test our audience.
Primary Ad
Top-of-newsletter placement with co-branded header and 2 links. The most popular format.
Native Advertorial
Sponsored editorial written by our team. Reads like content, converts like content.
Backlink Placement
Dofollow contextual link in a Google-indexed article. Permanent, not a link list.
Lead Generation
Post-signup promotion with predictable volume. You pay for clicks or leads only.
Dedicated Send
A standalone email to the full subscriber base. 100% share of voice in the inbox.
What drives pricing
Six factors that move the number.
Newsletter choice
Techpresso (550K+) commands a premium over smaller niche newsletters. Match the audience to your ICP — you often save money by picking smaller, more concentrated audiences.
Bundle vs à la carte
Multi-format bundles (Primary + Spotlight follow-ups, or Native + Backlink bundles) are 15–25% cheaper than buying pieces individually.
Timing & availability
Premium dates (start of year, product launch windows) book faster and cost more. Off-peak dates get better rates.
Format scarcity
Dedicated Sends are capped at 1–2 per month per newsletter. Scarcity = higher price but higher attention.
Creative scope
Want us to interview your team for an advertorial? Design a custom landing page? Extra scope adds a modest creative fee.
Commitment length
Single-send campaigns are priced higher per unit. Quarterly or annual commitments unlock volume pricing.
FAQ
Pricing questions.
Why don't you show exact prices?
Pricing depends on the newsletter, dates, current availability, and whether you're bundling formats. We show ranges transparently and send a custom quote within 24–48 hours of contact. This is cheaper for you — a fixed rate card would force us to price up to cover worst-case scenarios.
What's the minimum budget to work with Toolradar & Dupple?
Spotlight Ads start in the entry tier — accessible for most B2B SaaS with paid budgets of $2,000/month or more. For brands with smaller budgets, we often recommend starting with a single Spotlight test to validate the channel before committing.
Do you offer packages or bundles?
Yes. Most clients bundle 2–3 formats — for example, a Primary Ad plus 2 Spotlight follow-ups, or a Native Advertorial plus backlink placements. Bundle pricing is typically 15–25% below à la carte.
How does Lead Generation pricing work?
You pick CPC (cost per click) or CPL (cost per lead). We set a target rate together, and you only pay for outcomes — no upfront fee. Weekly reporting includes which newsletters drove the best performance so we can reallocate.
Is there a setup fee?
No. Copywriting, design, and landing page review are included in every format. You pay for the placement, not for the work we put into making it convert.
Can we get a discount for long-term commitments?
For multi-campaign commitments (4+ sends over 2–3 months), we offer volume pricing. Annual retainers for teams running consistent campaigns get the best rates. Reach out for specifics.
Get a custom quote in 24–48 hours.
Tell us your target newsletter, format, and dates. We'll send transparent pricing with available inventory.