Help software buyers understand your product.

No. Toolradar publishes a software catalog, comparisons, and guides for buyers.

Around that catalog we run 6 newsletters (Techpresso, AIpresso, MarketingShot, Devshot, Cyberpresso, Finpresso) and content services for software companies: SEO, editorial, native articles, Reddit, Instagram, backlinks. Agencies rent attention. This source set is already built.

B2B tech companies whose buyers are technical or semi-technical, engineers, founders, ops leads, CISOs, CFOs. People who research tools before they buy, read tech newsletters, evaluate by reading docs, and ignore generic feed ads.

Verticals we know best: dev tools, AI, cybersecurity, Fintech, Martech, B2B SaaS. Who we don't fit: pure consumer brands, companies that need lots of in-person field marketing, and B2B teams whose buyers don't research independently.

We create product content and offer distribution through our software catalog and newsletters. SEO, editorial content, native articles, Reddit, Instagram, backlinks. All of it runs through Toolradar and the 6 newsletters.

We don't buy Google or LinkedIn ads. That's not the channel we own.

We publish a software catalog and run our own newsletter network.

The rest of the work (newsletters, SEO, editorial, placements) helps buyers find and understand your product. We don't have a branded methodology. We use what fits your category and drop what doesn't.

We work in monthly retainers, scoped to your goals. The shape:

- Days 1 to 30 (diagnostic): audit your current marketing, ICP, content, SEO health, content gaps, and pipeline attribution. We talk to your founders, head of growth, and one or two existing customers. By day 30 you have a written diagnostic with concrete starting moves.

- Days 31 to 90 (setup + first placements): we build the content calendar, ship infrastructure (analytics, brand voice docs, distribution templates), and launch the first placements across our network.

- Months 4+ (execution and scaling): we run the program with weekly performance reviews and monthly strategic shifts. The work compounds, content placed across our network keeps producing pipeline long after the placement runs.

Custom monthly retainer scoped to your stage, goals, and the mix of services you need. Newsletter sponsorships, native articles, and backlink placements are billed at media-rate (no agency markup).

For the fastest path to a real number for your situation, take the 2-minute diagnostic at /growth/diagnostic, we get back to you within 24 to 48 hours with a proposed scope and cost.

Yes, most of our clients have an in-house marketing or growth team, and that's typically the better setup. We complement them with three things they usually can't bring on their own:

- Capacity for execution-heavy work (content production at volume, native article writing, ongoing community management) that a small in-house team physically can't ship. - Specialized expertise (technical SEO, programmatic SEO, Reddit posting in communities we own) where hiring full-time would be overkill. - Owned media distribution they can't replicate, we don't compete with the in-house team on this; we extend their reach.

We set this up as a true collaboration: shared Slack channel, weekly syncs, transparent cost of work. Your head of growth runs the strategy; we do the execution.

Take the 2-minute diagnostic at /growth/diagnostic. It asks 5 to 7 questions about your stage, ICP, current marketing, and goals, and routes you to a recommended scope and timeline.

After the diagnostic, we reply within 24 to 48 hours with a written scope proposal. If it makes sense to talk, the next step is a 30-minute call with whoever would actually own your account, not a sales rep. No decks, no "discovery week," no procurement gauntlet.

We publish a public catalog, an /llms.txt page index, and an MCP endpoint for compatible clients. These make information available; they do not establish that a model used a particular listing or guarantee a citation or recommendation.