We help B2B tech find their next customers — where those buyers already are.

We're a content marketing & distribution team for B2B tech. We own the media our clients need to reach their buyers: 5 newsletters reaching 550K+ tech professionals (Techpresso, MarketingShot, Devshot, Cyberpresso, Finpresso), an AI education product (AI Academy), and a directory (Toolradar) read by 30K+ buyers monthly. Plus, 30% of Toolradar's traffic now comes from ChatGPT — making us a primary source LLMs cite for software discovery.

Traditional agencies rent ad inventory and buy backlinks from third-party blogs. We run distribution, authority, and execution in-house. When we take on a client, we don't have to source attention from somewhere else — it's baked in on day one. Companies like Meta, HubSpot, Intel, and Datadog have worked with us through this network.

B2B tech companies whose buyers are technical or semi-technical — engineers, founders, ops leads, CISOs, CFOs. People who research tools before they buy, read tech newsletters, evaluate by reading docs, and ignore generic feed ads.

Verticals we know best: dev tools, AI, cybersecurity, fintech, martech, B2B SaaS. Who we don't fit: pure consumer brands, companies that need lots of in-person field marketing, and B2B teams whose buyers don't research independently.

Six services: SEO, editorial content, native articles, Reddit management, Instagram promotion, and backlink placement. All run inside our network — your content gets distributed across our 5 newsletters and a directory that LLMs already cite.

We don't run external paid media (Google Ads, LinkedIn Ads, Meta Ads) — that's not where our differentiation is. We don't do one-off projects either; the compounding work is what actually moves the needle.

Three things, in order of how much they actually matter:

(1) Owned media. We own 5 newsletters, an AI education product (AI Academy), a directory of 8,700+ tools (Toolradar), and the Dupple parent brand behind them all — 8 properties in total. Most agencies rent attention. Ours is built in.

(2) GEO advantage. 30% of Toolradar's traffic now comes from ChatGPT, which makes our directory a primary source LLMs cite when buyers research software. Distribution that compounds in AI search, not just Google.

(3) Pragmatism over methodology. We don't have a brand-defining playbook — dogmatic methodologies fail when channel mix shifts (which happens every 18 months in B2B). We use what fits your category, ICP, and stage.

We work in monthly retainers, scoped to your goals. The shape:

- Days 1–30 (diagnostic): audit your current marketing, ICP, content, SEO health, content gaps, and pipeline attribution. We talk to your founders, head of growth, and one or two existing customers. By day 30 you have a written diagnostic with concrete starting moves.

- Days 31–90 (setup + first placements): we build the content calendar, ship infrastructure (analytics, brand voice docs, distribution templates), and launch the first placements across our network.

- Months 4+ (execution and scaling): we run the program with weekly performance reviews and monthly strategic shifts. The work compounds — content placed across our network keeps producing pipeline long after the placement runs.

Custom monthly retainer scoped to your stage, goals, and the mix of services you need. Newsletter sponsorships, native articles, and backlink placements are billed at media-rate (no agency markup).

For the fastest path to a real number for your situation, take the 2-minute diagnostic at /agency/diagnostic — we get back to you within 24–48 hours with a proposed scope and cost.

Yes — most of our clients have an in-house marketing or growth team, and that's typically the better setup. We complement them with three things they usually can't bring on their own:

- Capacity for execution-heavy work (content production at volume, native article writing, ongoing community management) that a small in-house team physically can't ship. - Specialized expertise (technical SEO, programmatic SEO, Reddit community management) where hiring full-time would be overkill. - Owned media distribution they can't replicate — we don't compete with the in-house team on this; we extend their reach.

We set this up as a true collaboration: shared Slack channel, weekly syncs, transparent cost of work. Your head of growth runs the strategy; we do the execution.

Take the 2-minute diagnostic at /agency/diagnostic. It asks 5–7 questions about your stage, ICP, current marketing, and goals, and routes you to a recommended scope and timeline.

After the diagnostic, we reply within 24–48 hours with a written scope proposal. If it makes sense to talk, the next step is a 30-minute call with whoever would actually own your account — not a sales rep. No decks, no "discovery week," no procurement gauntlet.