For Developer tools
Developers read before they buy — reach them where they read.
Devs are allergic to display ads and ignore LinkedIn. But they open Techpresso and Devshot daily for the signal. Your product gets attention from the people who will actually run `npm install`.
What's not working
Common pain points for developer tools
- Developers block ads on every other surface
- Twitter/X reach collapsed — dev Twitter moved elsewhere
- Reddit and HN are organic-only — no paid option
- Your API is great, but no one knows it exists
What we offer instead
Engineers, staff+ ICs, CTOs, and eng leaders who care about what they ship.
Engineers, staff+ ICs, CTOs, and eng leaders who care about what they ship. 30% of our full audience is Tech & Engineering.
Reach opt-in professional audiences with 38–40% open rates, max 2 sponsors per issue, and real reporting. Not a black box — a direct line to the people you actually want to reach.
Recommended channels
Where developer tools see the best ROI.
AI, product, and tech industry news
Techpresso
The daily briefing 550K+ tech professionals read first.
Engineering, open source, frameworks, infrastructure
Devshot
Dev news, frameworks, and open source — for engineers who build.
Recommended formats
The playbook for developer tools.
Most campaigns combine 2–3 formats — a Primary Ad for attention, Spotlights for repeat exposure, and Lead Gen for predictable volume.
FAQ
Questions from developer tools.
Why does newsletter advertising work for developer tools?
Engineers, staff+ ICs, CTOs, and eng leaders who care about what they ship. 30% of our full audience is Tech & Engineering. Most paid channels sell impressions — newsletters sell attention. 38–40% open rates and max 2 sponsors per issue mean your ad gets read, not scrolled past.
Which newsletter should developer tools pick first?
We recommend starting with Techpresso or Devshot. Our team will help you match your specific ICP to the right audience — often a first campaign uses 2–3 formats to find what converts.
How long until I see results?
Direct response signals (clicks, signups, demo requests) show up within hours of send. Pipeline and revenue impact depend on your sales cycle — most B2B companies see clear attribution within 2–6 weeks.
Can you help us figure out the right offer?
Yes. We review your landing page, current offer, and ad copy before we ship anything. If we think the offer won't convert, we'll say so. You'll get recommendations — not just an ad slot.
Let's build your advertising plan.
Tell us what you're selling and who you're selling it to. We'll propose a channel + format mix tuned to developer tools.