Amplitude

Name: Amplitude
Brand: Amplitude
Price: 49 USD
Rating: 4.5 (2732 reviews)

Unclaimed Editor reviewed

Understand user behavior with product analytics and experimentation

Web Analytics Product Analytics A/B Testing

Visit Website

4.5(2,732 across the web)

FreemiumVisit Website

Reviews onG2Capterra

2732 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Powerful analytics features

Biggest con

Can be complex to set up

TL;DR - Amplitude

Product analytics platform
User behavior tracking
A/B testing and experiments

Pricing: Free plan available

Best for: Growing teams

4.5/5 across review platforms

What is Amplitude?

Editorial review

Amplitude is a digital analytics platform that helps teams understand user behavior with product analytics, session replay, feature flags, and A/B experimentation capabilities.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceamplitude.com ↗

Pros & Cons

Pros

Powerful analytics features
Good free tier
Strong cohort analysis
Session replay included

Cons

Can be complex to set up
Expensive at scale
Learning curve for advanced features

Ratings Across the Web

4.5(2,732 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Product analyticsSession replayFeature flagsA/B experimentationBehavioral cohortsReal-time streamingCustom audiencesCausal insights

Pricing Plans

Pricing checked May 28, 2026

Starter

50K MTUs (up to 10M events)
Out-of-the-box analytics
Session replay
Unlimited feature flags
Web experimentation
AI feedback

Plus

$49

Unlimited product analytics
Behavioral cohorts
Feature tagging
Custom audiences and syncs
Online customer support

Growth

Custom

Custom MTU/event volume
Advanced behavioral analysis
Causal insights
Feature experimentation
Real-time streaming
Predictive audiences

Enterprise

Custom

Cross-product analysis
Advanced data controls
Mutual exclusion groups
Multi-armed bandit experiments
Assigned account manager

Calculate your cost View full pricing

Reviews

4.5/5

Across 2,732 verified user reviews on G2, Capterra

Add your hands-on experience to help the next buyer.

Write a Toolradar review

Best Amplitude Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Google AnalyticsFreemium

The free analytics standard that tracks most websites

4.5

LogRocketFreemium

Session replay & error tracking

4.7

MixpanelFreemium

Product analytics for mobile and web

4.6

PendoPaid

Understand, guide, and gather feedback on user engagement

4.4

PostHogFreemium

Open-source product analytics with event tracking, feature flags, and session recording

4.5

HeapFreemium

Automatic product analytics for user behavior insights

4.4

FullStoryPaid

Digital experience intelligence

4.5

Fathom AnalyticsPaid

Simple privacy-first analytics

4.4

See all Web Analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Amplitude alternatives8+ tools ranked, pricing + verdict per pick Amplitude vs Google AnalyticsHead-to-head: features, pricing, who wins Amplitude vs LogRocketHead-to-head: features, pricing, who wins Amplitude vs MixpanelHead-to-head: features, pricing, who wins

Explore More

Best Web Analytics Tools Best Product Analytics Tools Best A/B Testing Tools Best Free Web Analytics Best Free Product Analytics Best Free A/B Testing

Amplitude FAQ

Does Amplitude have a free tier?

Yes, the Starter plan is free with 50K MTUs, 10M events, session replay, unlimited feature flags, and web experimentation.

What are MTUs in Amplitude?

MTUs (Monthly Tracked Users) are unique users who trigger events in your product within a calendar month.

Does Amplitude offer session replay?

Yes, session replay is included in all plans, even the free Starter tier.

Is there a startup program?

Yes, qualifying early-stage startups get one year of Growth plan features for free.

What analytics features are included?

Core features include product analytics, behavioral cohorts, funnel analysis, user paths, and retention charts across all plans.

Source: amplitude.com

Guides & Articles

Best AI Customer Insights Tools

Features Amplitude

Best Product Analytics Tools in 2026

Features Amplitude

Best Mobile App Analytics in 2026

Features Amplitude

11 Best Marketing Analytics Tools (2026)

8 min read