Understand user behavior with product analytics and experimentation
From $49/mo (free plan available)Visit WebsiteThe Bottom Line
- Price
- From $49/mo (free plan available). Compare plans
Key facts
- Product analytics platform
- User behavior tracking
- A/B testing and experiments
Pros
- Powerful analytics features
- Good free tier
- Strong cohort analysis
- Session replay included
Cons
- Can be complex to set up
- Expensive at scale
- Learning curve for advanced features
What is Amplitude?
Available on: Web
Ratings Across the Web
Amplitude holds an aggregate rating of 4.5 out of 5 from 3,059 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Product analytics
- Session replay
- Feature flags
- A/B experimentation
- Behavioral cohorts
- Real-time streaming
- Custom audiences
- Causal insights
Pricing Plans
Pricing checked Oct 5, 2026
| Plan | Price | Details |
|---|---|---|
| Starter | $0 |
+3 more Show less
|
| Plus | $49/month |
+2 more Show less
|
| Growth | Custom |
+3 more Show less
|
| Enterprise | Custom |
+2 more Show less
|
Is Amplitude worth the price?
Amplitude free Starter plan is genuinely useful: 10K monthly tracked users (MTUs), 10M events, session replay, and unlimited feature flags.
For early-stage products, this is more generous than Mixpanel (1M events free but no session replay) and comparable to PostHog (1M events free with replay). The jump to Plus at $49/month (annual) for up to 300K MTUs is reasonable for growing products.
This pricing opacity is Amplitude biggest weakness: you cannot plan costs as you scale without talking to sales. Amplitude excels at behavioral analytics for product teams but has become bloated with features (experimentation, CDP, web analytics) that dilute its core product analytics strength.
Hidden Costs & Gotchas
MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events.
The Plus plan caps at 300K MTUs or 25M events. If you hit either limit, you are forced into custom Growth pricing, there is no intermediate tier.
Session replay, feature flags, and web experimentation are included in Starter but with limited capacity. Scaling these features requires Plus or Growth.
Once you graduate, you face a steep jump to paid Growth pricing.
Reviews
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Amplitude FAQ
Does Amplitude have a free tier?
What are MTUs in Amplitude?
Does Amplitude offer session replay?
Is there a startup program?
What analytics features are included?
Source: amplitude.com