Understand user behavior with product analytics and experimentation
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Powerful analytics features
Biggest con
Can be complex to set up
TL;DR - Amplitude
- Product analytics platform
- User behavior tracking
- A/B testing and experiments
What is Amplitude?
Available on: Web
Pros & Cons
Pros
- Powerful analytics features
- Good free tier
- Strong cohort analysis
- Session replay included
Cons
- Can be complex to set up
- Expensive at scale
- Learning curve for advanced features
Ratings Across the Web
What people say
“I love that it automatically detects anomalies and that customizing reports is very easy”via Capterra
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Pricing checked Aug 4, 2026
Starter
Free
- 50K MTUs (up to 10M events)
- Out-of-the-box analytics
- Session replay
- Unlimited feature flags
- Web experimentation
- AI feedback
Plus
$49/month
- Unlimited product analytics
- Behavioral cohorts
- Feature tagging
- Custom audiences and syncs
- Online customer support
Growth
Custom
- Custom MTU/event volume
- Advanced behavioral analysis
- Causal insights
- Feature experimentation
- Real-time streaming
- Predictive audiences
Enterprise
Custom
- Cross-product analysis
- Advanced data controls
- Mutual exclusion groups
- Multi-armed bandit experiments
- Assigned account manager
Is Amplitude worth the price?
Amplitude free Starter plan is genuinely useful: 10K monthly tracked users (MTUs), 10M events, session replay, and unlimited feature flags.
For early-stage products, this is more generous than Mixpanel (1M events free but no session replay) and comparable to PostHog (1M events free with replay). The jump to Plus at $49/month (annual) for up to 300K MTUs is reasonable for growing products.
But Growth and Enterprise pricing is opaque, custom quotes only, and industry reports suggest $50K-200K+/year for mid-market companies. This pricing opacity is Amplitude biggest weakness: you cannot plan costs as you scale without talking to sales.
Amplitude excels at behavioral analytics for product teams but has become bloated with features (experimentation, CDP, web analytics) that dilute its core product analytics strength.
Hidden Costs & Gotchas
Growth and Enterprise pricing is entirely custom and not published. Industry benchmarks suggest $50K-150K/year for Growth and $150K-400K+/year for Enterprise. You cannot budget without a sales conversation.
MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events.
The Plus plan caps at 300K MTUs or 25M events. If you hit either limit, you are forced into custom Growth pricing, there is no intermediate tier.
Session replay, feature flags, and web experimentation are included in Starter but with limited capacity. Scaling these features requires Plus or Growth.
Data retention on Starter is limited. Historical analysis beyond the retention window requires upgrading. Amplitude does not clearly publish retention limits per tier.
The startup program (1 free year of Growth) has strict eligibility: under $10M funding and fewer than 20 employees. Once you graduate, you face a steep jump to paid Growth pricing.
How Amplitude Compares to Competitors
Mixpanel is the closest direct competitor with stronger event-based pricing transparency ($0.00028/event after 1M free) and a recently simplified product. PostHog is the disruptor: open-source, self-hostable, transparent usage-based pricing, and rapidly catching up on analytics depth. Heap differentiates with auto-capture (no manual event instrumentation) but costs significantly more ($300/month Growth). Google Analytics 4 is free but designed for marketing/web analytics, not product analytics, it lacks the behavioral cohort analysis and user journey mapping that product teams need. Amplitude advantage is the depth of its behavioral analytics engine and the breadth of its platform (analytics + experimentation + CDP in one), but that breadth creates complexity that simpler tools avoid.
Reviews
Review Amplitude, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
Across 2,732 verified user reviews on G2, Capterra
Add your hands-on experience using the offer above to help the next buyer.
Best Amplitude Alternatives
Top alternatives based on features, pricing, and user needs.
The free analytics standard that tracks most websites
Session replay & error tracking
Product analytics for mobile and web
Understand, guide, and gather feedback on user engagement
Open-source product analytics with event tracking, feature flags, and session recording
Automatic product analytics for user behavior insights
Digital experience intelligence
Simple privacy-first analytics
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Amplitude FAQ
Does Amplitude have a free tier?
What are MTUs in Amplitude?
Does Amplitude offer session replay?
Is there a startup program?
What analytics features are included?
Source: amplitude.com