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What is FullStory?

FullStory (screen recording): Digital experience intelligence. FullStory captures complete digital experiences for analysis. Session replay shows exactly what users experienced. Heatmaps and click tracking aggregate behavior patterns. Automatic frustration detection with Rage Clicks. AI surfaces insights from session data. Understand user behavior at the deepest level. FullStory is paid-only, with most plans including a trial period. Buyers most often compare FullStory against Hotjar, Microsoft Clarity, Amplitude.

TL;DR - FullStory

  • FullStory is a digital experience platform that records and analyzes user sessions
  • It captures every click and scroll to help teams understand and improve UX
  • Free tier available, pricing scales with sessions recorded
Pricing: Paid only
Best for: Enterprises & pros
4.5/5 across review platforms

Pros & Cons

Pros

  • Great session replay
  • Frustration signals
  • Rich analytics

Cons

  • Expensive
  • Privacy concerns

Ratings Across the Web

4.5(936 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Session replayHeatmapsFrustration signalsConversion funnelsError trackingProduct analytics

Pricing Plans

14-day Free Trial

Free

Free

  • Basic sessions
  • Limited storage
  • Core features

Business

Contact Sales

  • Starting ~$2,000/year
  • More sessions
  • Advanced analytics
  • Integrations

Enterprise

Contact Sales

  • $12,000-$150,000+/year
  • Custom session limits
  • Priority support
  • Advanced security
FullStory captures complete digital experiences for analysis. Session replay shows exactly what users experienced. Heatmaps and click tracking aggregate behavior patterns. Automatic frustration detection with Rage Clicks. AI surfaces insights from session data. Understand user behavior at the deepest level.

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FullStory FAQ

What is FullStory?

Digital experience analytics with session replay.

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