Digital experience intelligence
Visit WebsiteThe Bottom Line
Entry price
Paid plans only
Biggest pro
Great session replay
Biggest con
Expensive
TL;DR - FullStory
- FullStory is a digital experience platform that records and analyzes user sessions
- It captures every click and scroll to help teams understand and improve UX
- Free tier available, pricing scales with sessions recorded
What is FullStory?
Available on: Web
Pros & Cons
Pros
- Great session replay
- Frustration signals
- Rich analytics
Cons
- Expensive
- Privacy concerns
Ratings Across the Web
FullStory holds an aggregate rating of 4.5 out of 5 from 936 reviews across G2 and Capterra, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
14-day Free TrialPricing checked Aug 23, 2026
Free
- Basic sessions
- Limited storage
- Core features
Business
Contact Sales
- Starting ~$2,000/year
- More sessions
- Advanced analytics
- Integrations
Enterprise
Contact Sales
- $12,000-$150,000+/year
- Custom session limits
- Priority support
- Advanced security
Is FullStory worth the price?
FullStory's pricing is on the expensive side, especially for smaller businesses.
The 'Business' tier starting around $2,000/year and 'Enterprise' from $12,000/year are significant investments. It's best for established companies with substantial budgets and a critical need for deep digital experience intelligence.
Hidden Costs & Gotchas
Overage fees for exceeding session limits
Higher costs for priority support on lower tiers
Potential for increased costs with more integrations
Annual commitment likely required for best pricing
How FullStory Compares to Competitors
Compared to Hotjar, which offers more accessible pricing with paid plans starting around $39/month, FullStory's Business tier at ~$2,000/year is significantly higher. While FullStory offers more advanced features, its entry point is much steeper than user behavior analytics tools like Mouseflow, which also has more granular pricing tiers.
Reviews
Review FullStory, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
Across 936 verified user reviews on G2, Capterra
Add your hands-on experience using the offer above to help the next buyer.
Best FullStory Alternatives
Top alternatives based on features, pricing, and user needs.
Session replay & error tracking
Understand user behavior with product analytics and experimentation
Product analytics for mobile and web
Understand, guide, and gather feedback on user engagement
Open-source product analytics with event tracking, feature flags, and session recording
Automatic product analytics for user behavior insights
Heatmaps and session recordings
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
FullStory FAQ
How does FullStory help identify user experience issues?
Which teams benefit most from using FullStory?
How does FullStory compare to Hotjar?
What kind of limitations should users be aware of with FullStory?
How is FullStory priced?
Can FullStory help analyze aggregated user behavior patterns?
Does FullStory use AI to enhance its analytics?
Source: fullstory.com