Amplitude vs FullStory: Which Should You Choose in 2026?
Choosing between Amplitude and FullStory comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated March 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Amplitude
Digital analytics platform
Best for you if:
- 0
- • You want to try before committing
- • You need product analytics features specifically
- • Product analytics platform
- • User behavior tracking
FullStory
Digital experience intelligence
Best for you if:
- 0
- • You need screen recording features specifically
- • FullStory is a digital experience platform that records and analyzes user sessions
- • It captures every click and scroll to help teams understand and improve UX
| At a Glance |  Amplitude |  FullStory |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Product Analytics | Screen Recording |
Rating | — | — |
| Feature | Amplitude | FullStory |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsA/B Testing | Screen RecordingWeb Analytics |
How Amplitude and FullStory Compare
Amplitude
Digital analytics platform
Free tier available
FullStory
Digital experience intelligence
Paid
Amplitude is a product analytics tool. FullStory is in screen recording.
Who Should Use What?
On a budget?
Amplitude has a free tier. FullStory is paid only.
Go with: Amplitude
Want the highest-rated option?
Neither has user reviews yet.
Go with: Amplitude
Value user reviews?
Neither has user reviews yet.
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
Amplitude is freemium. FullStory is paid. Amplitude lets you start free.
What's your use case?
Amplitude is a product analytics tool. FullStory is in screen recording. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Amplitude
- 0
- Free tier available
- Our pick for this comparison
FullStory
- Better fit for screen recording
The Bottom Line
Amplitude is our pick.
Frequently Asked Questions
Is Amplitude or FullStory better?
Amplitude is rated high in our evaluation. Amplitude is freemium and FullStory is paid.
What are Amplitude and FullStory used for?
Amplitude: Digital analytics platform. FullStory: Digital experience intelligence.
What does Amplitude cost vs FullStory?
Amplitude is freemium (free tier + paid plans). FullStory is a paid tool. Visit their websites for detailed pricing.