Amplitude vs FullStory: Which is Better in 2026?
Choosing between Amplitude and FullStory comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Amplitude wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick FullStory if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • You want a free tier before you commit
- • You want powerful analytics features
- • You want good free tier
FullStory
Digital experience intelligence
Best for you if:
- • You want great session replay
- • You want frustration signals
| At a Glance | Amplitude | FullStory |
|---|---|---|
Starts at | FreeFree tier available | Custom |
Best For | Web Analytics | Web Analytics |
Rating | 4.5/5 | 4.5/5 |
Free plan | Yes | No |
Choose Amplitude or FullStory?
Choose Amplitude if
Understand user behavior with product analytics and experimentation
- You want a free tier before you commit
- You want powerful analytics features
- You want good free tier
Choose FullStory if
Digital experience intelligence
- You want great session replay
- You want frustration signals
| Feature | Amplitude | FullStory |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.5/5 3,059 reviews | ★4.5/5 1,119 reviews |
| Categories | Web AnalyticsProduct Analytics | Web AnalyticsProduct Analytics |
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Amplitude free Starter plan is genuinely useful: 10K monthly tracked users (MTUs), 10M events, session replay, and unlimited feature flags.
Watch out
MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events.
Strengths
- +Powerful analytics features
- +Good free tier
- +Strong cohort analysis
- +Session replay included
Weaknesses
- -Can be complex to set up
- -Expensive at scale
- -Learning curve for advanced features
Key features
FullStory
Digital experience intelligence
FullStory's pricing is on the expensive side, especially for smaller businesses.
Watch out
Overage fees for exceeding session limits
Strengths
- +Great session replay
- +Frustration signals
- +Rich analytics
Weaknesses
- -Expensive
- -Privacy concerns
Key features
Pricing: Amplitude vs FullStory
| Plan | Amplitude | FullStory |
|---|---|---|
| Tier 1 | $0 Starter | Free Free |
| Tier 2 | $49 Plus | Contact Sales Business |
| Tier 3 | Custom Growth | Contact Sales Enterprise |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Amplitude pricing and FullStory pricing.
Who Should Use What?
On a budget?
Amplitude has a free tier. FullStory is paid only.
Go with: Amplitude
Want the highest-rated option?
Amplitude: 4.5/5 (3,059 reviews). FullStory: 4.5/5 (1,119 reviews).
Go with: Amplitude
Value user reviews?
Amplitude: 3,059 reviews (4.5/5). FullStory: 1,119 reviews (4.5/5).
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
Amplitude is freemium. FullStory is paid. Amplitude lets you start free.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.5/5.
Key Takeaways
Amplitude
- Larger review base (3,059 reviews)
- Free tier available
- Our pick for this comparison
FullStory
- Choose if you want digital experience intelligence
The Bottom Line
Amplitude wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick.
Frequently Asked Questions
Is Amplitude or FullStory better?
Amplitude is rated in our evaluation. Amplitude is freemium and FullStory is paid.
What are Amplitude and FullStory used for?
Amplitude: Understand user behavior with product analytics and experimentation. FullStory: Digital experience intelligence.
What does Amplitude cost vs FullStory?
Amplitude is freemium (free tier + paid plans). FullStory is a paid tool. Visit their websites for detailed pricing.