Amplitude vs FullStory: Which is Better in 2026?
Choosing between Amplitude and FullStory comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • You want to try before committing
- • Product analytics platform
- • User behavior tracking
FullStory
Digital experience intelligence
Best for you if:
- • FullStory is a digital experience platform that records and analyzes user sessions
- • It captures every click and scroll to help teams understand and improve UX
| At a Glance |  Amplitude |  FullStory |
|---|---|---|
Starts at | FreeFree tier available | Custom |
Best For | Web Analytics | Web Analytics |
Rating | 4.5/5 | 4.5/5 |
Choose Amplitude or FullStory?
Choose Amplitude if
Understand user behavior with product analytics and experimentation
- Powerful analytics features
- Good free tier
- Strong cohort analysis
- You want a free tier before you commit
Choose FullStory if
Digital experience intelligence
- Great session replay
- Frustration signals
- Rich analytics
| Feature | Amplitude | FullStory |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.5/5 2,732 reviews | ★4.5/5 936 reviews |
| Categories | Web AnalyticsProduct Analytics | Web AnalyticsProduct Analytics |
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Strengths
- +Powerful analytics features
- +Good free tier
- +Strong cohort analysis
- +Session replay included
Weaknesses
- -Can be complex to set up
- -Expensive at scale
- -Learning curve for advanced features
Key features
FullStory
Digital experience intelligence
Strengths
- +Great session replay
- +Frustration signals
- +Rich analytics
Weaknesses
- -Expensive
- -Privacy concerns
Key features
Pricing: Amplitude vs FullStory
| Plan | Amplitude | FullStory |
|---|---|---|
| Tier 1 | $0 Starter | Free Free |
| Tier 2 | $49 Plus | Contact Sales Business |
| Tier 3 | Custom Growth | Contact Sales Enterprise |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Amplitude pricing and FullStory pricing.
Who Should Use What?
On a budget?
Amplitude has a free tier. FullStory is paid only.
Go with: Amplitude
Want the highest-rated option?
Amplitude: 4.5/5 (2,732 reviews). FullStory: 4.5/5 (936 reviews).
Go with: Amplitude
Value user reviews?
Amplitude: 2,732 reviews (4.5/5). FullStory: 936 reviews (4.5/5).
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
Amplitude is freemium. FullStory is paid. Amplitude lets you start free.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.5/5.
Key Takeaways
Amplitude
- Larger review base (2,732 reviews)
- Free tier available
- Our pick for this comparison
FullStory
- Choose if you want digital experience intelligence
The Bottom Line
Amplitude is our pick.
Frequently Asked Questions
Is Amplitude or FullStory better?
Amplitude is rated in our evaluation. Amplitude is freemium and FullStory is paid.
What are Amplitude and FullStory used for?
Amplitude: Understand user behavior with product analytics and experimentation. FullStory: Digital experience intelligence.
What does Amplitude cost vs FullStory?
Amplitude is freemium (free tier + paid plans). FullStory is a paid tool. Visit their websites for detailed pricing.