Amplitude vs FullStory: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Amplitude and FullStory side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
FullStory
Digital experience intelligence
| At a Glance | Amplitude | FullStory |
|---|---|---|
Starts at | Free plan | Free plan |
Category | Product Analytics Web Analytics | Web Analytics Product Analytics |
Rating | 4.5/5 G2 4.5 · Capterra 4.6 3,059 reviews | 4.5/5 G2 4.5 · Capterra 4.6 1,119 reviews |
Free plan | Yes | Yes |
Watch out for | Pricing scales with event volume (Plus) or is custom event-based pricing (Growth, Enterprise), so products that send many events per user cost more as they grow. | Overage fees for exceeding session limits |
Choose Amplitude or FullStory?
Choose Amplitude if
- You need product analytics features specifically.
Choose FullStory if
- You need web analytics features specifically.
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Amplitude's Free plan is genuinely useful: 2M events a month forever with no credit card, session replay (10,000 sessions a month), unlimited seats, and unlimited feature flags.
Watch out
Pricing scales with event volume (Plus) or is custom event-based pricing (Growth, Enterprise), so products that send many events per user cost more as they grow.
Strengths
- Pro: Powerful analytics features
- Pro: Good free tier
- Pro: Strong cohort analysis
- Pro: Session replay included
Weaknesses
- Con: Can be complex to set up
- Con: Expensive at scale
- Con: Learning curve for advanced features
Key features
FullStory
Digital experience intelligence
FullStory's pricing is on the expensive side, especially for smaller businesses.
Watch out
Overage fees for exceeding session limits
Strengths
- Pro: Great session replay
- Pro: Frustration signals
- Pro: Rich analytics
Weaknesses
- Con: Expensive
- Con: Privacy concerns
Key features
Plans and prices: Amplitude vs FullStory
| Tool | Plans and prices | Source |
|---|---|---|
| Amplitude |
| amplitude.com/pricing read Nov 12, 2026 |
| FullStory |
| fullstory.com/pricing read Nov 8, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Amplitude pricing and FullStory pricing.
Key Takeaways
Amplitude
- Worth considering for product analytics
FullStory
- Worth considering for web analytics
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 3,059 reviews for Amplitude, 4.5/5 from 1,119 reviews for FullStory).
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Amplitude and FullStory compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 3,059 reviews for Amplitude, 4.5/5 from 1,119 reviews for FullStory). Both have a free plan.
What are Amplitude and FullStory used for?
Amplitude: Understand user behavior with product analytics and experimentation. FullStory: Digital experience intelligence.
What does Amplitude cost vs FullStory?
Amplitude has no public paid-plan price on file. FullStory has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 12, 2026.
What's the main difference between Amplitude and FullStory?
Amplitude's main strength: powerful analytics features. FullStory's main strength: great session replay.
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