FullStory Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, FullStory pricing verified Oct 2026, toolradar.com/tools/fullstory/pricing
FullStory uses custom pricing.
Verified Oct 2026 from the official pricing page.
Is FullStory worth the price?
FullStory's pricing is on the expensive side, especially for smaller businesses.
The 'Business' tier starting around $2,000/year and 'Enterprise' from $12,000/year are significant investments. It's best for established companies with substantial budgets and a critical need for deep digital experience intelligence.
Pricing Plans
14-day Free TrialFree
- Basic sessions
- Limited storage
- Core features
Business
Contact Sales
- Starting ~$2,000/year
- More sessions
- Advanced analytics
- Integrations
Enterprise
Contact Sales
- $12,000-$150,000+/year
- Custom session limits
- Priority support
- Advanced security
Hidden Costs & Gotchas
Overage fees for exceeding session limits
How FullStory compares
6 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| FullStory | Contact sales | Yes |
| Heap | $300/month, billing unit not specified | Yes |
| LogRocket | $69/month, billing unit not specified | Yes |
| Hotjar | $39/month, billing unit not specified | Yes |
| Amplitude | $49/month, billing unit not specified | Yes |
| Mixpanel | $20/month, billing unit not specified | Yes |
| Pendo | Contact sales | Yes |
FullStory Pricing FAQ
How much does FullStory cost?
FullStory uses custom pricing. Contact FullStory directly for a quote based on your team size and requirements.
Does FullStory have a free plan?
Yes. FullStory offers a free plan called "Free". It includes: Basic sessions, Limited storage, Core features.
Does FullStory offer a free trial?
Yes. FullStory offers a free trial lasting 14 days.
What are alternatives to FullStory?
Alternatives to FullStory include Heap, LogRocket, Hotjar, Amplitude. Heap starts at $300/month, billing unit not specified; LogRocket starts at $69/month, billing unit not specified; Hotjar starts at $39/month, billing unit not specified.
FullStory alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official FullStory pricing: fullstory.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, FullStory pricing verified Oct 2026, toolradar.com/tools/fullstory/pricing
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