Pendo Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Pendo worth the price?

75/10

Pendo's pricing structure is fair, offering a generous Free tier that allows small teams to get significant value without cost.

The custom pricing for Base, Core, and Ultimate tiers suggests enterprise-grade solutions, which can be expensive but are typical for comprehensive product experience platforms. This model is best for businesses ranging from startups needing basic analytics to large enterprises requiring advanced product insights and orchestration.

Pricing Plans

Free

Up to 500 monthly active users
Product analytics
In-app guides
Pendo-branded roadmaps
Pendo-branded NPS surveys
Unlimited web and mobile app keys

Base

Custom

Custom monthly active users
Product analytics
In-app guides
One integration

Core

Custom

Everything in Base
Session replays
Custom monthly active users

Ultimate

Custom

Everything in Core
Net promoter score NPS
Product discovery
Journey orchestration
Data synchronization

Calculate your cost View full pricing

Hidden Costs & Gotchas

Custom pricing can lead to high enterprise costs.

Integrations beyond one are likely add-ons.

Higher MAU tiers will significantly increase price.

Advanced features like NPS are locked behind custom tiers.

Which Plan Do You Need?

Startups needing basic product analytics

SMBs requiring in-app guidance

Enterprises for full product experience

How Pendo Compares to Competitors

Compared to Amplitude, which also offers a free tier up to 10M events/month and custom enterprise pricing, Pendo's Free tier with 500 MAU is more restrictive but still valuable. Mixpanel's Growth plan starts at $20/month for 100k MAU, making Pendo's custom tiers potentially more expensive for similar MAU counts, but Pendo offers broader product experience features beyond just analytics.

Pendo Pricing FAQ

How much does Pendo cost?

Pendo uses custom pricing. Contact Pendo directly for a quote based on your team size and requirements.

Does Pendo have a free plan?

Yes. Pendo offers a free plan called "Free". It includes: Up to 500 monthly active users, Product analytics, In-app guides.

Is there a cheaper alternative to Pendo?

Yes. Popular alternatives to Pendo include WalkMe, Medallia, Heap, Mixpanel. Free alternatives include Heap, Mixpanel, Amplitude. Compare them side-by-side on Toolradar.