TL;DR - Mixpanel
- Product analytics trusted by 30K+ companies
- Event tracking without engineering
- A/B tests identify what works
Pricing: Free plan available
Best for: Growing teams
Score: 85/100
Pricing Plans
free trialFree
Free
1M events/mo
- 5 saved reports
- 10K session replays
- Core analytics
Most Popular
Growth
Free
First 1M events free
- $0.28/1K events
- Unlimited reports
- 20K replays free
Enterprise
Custom
Unlimited events
- Advanced analytics
- Data governance
- Premium support
About Mixpanel
Mixpanel analyzes user behavior with event-based tracking. Funnels, retention, and cohorts—product analytics that answers how users actually behave.
The event model is flexible. The analysis is powerful. The visualizations are clear.
Product teams wanting deep user behavior analysis choose Mixpanel for event-based analytics.
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Mixpanel FAQ
Yes, Mixpanel Starter is free with up to 20 million events/month and core analytics. Growth plan starts at $20/month and scales with data volume.
Mixpanel Starter is free (20M events). Growth starts at $20/month with more features. Enterprise has custom pricing with SSO, data governance, and dedicated support.
Mixpanel tracks user behavior, conversions, retention, and engagement. Features include funnels, flows, cohorts, A/B testing, and real-time analytics for product teams.
Mixpanel can query data directly from your data warehouse (Snowflake, BigQuery, Databricks) without ingestion. This lets you analyze existing data without sending events to Mixpanel.
Mixpanel integrates with Segment, mParticle, Braze, Iterable, Salesforce, and 50+ tools. SDKs are available for web, iOS, Android, and backend frameworks.
Yes, Mixpanel now includes Session Replay to see exactly what users do in your product. Recordings are linked to analytics data for complete context on user behavior.
Mixpanel is event-based and product-focused. Google Analytics 4 is better for marketing attribution. Mixpanel excels at user journeys and product analytics; GA4 at acquisition and web traffic.