Mixpanel

Name: Mixpanel
Brand: Mixpanel
Price: 20 USD
Rating: 4.6 (1414 reviews)

Unclaimed Editor reviewed

Product analytics for mobile and web

Product Analytics Web Analytics A/B Testing

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4.6(1,414 across the web)

FreemiumVisit Website

Reviews onG2Capterra

1414 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Powerful event-based analytics model

Biggest con

Learning curve for complex queries

TL;DR - Mixpanel

Product analytics for user behavior insights
Best-in-class funnel and retention analysis
Event-based tracking for product decisions

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

What is Mixpanel?

Editorial review

Mixpanel is a product analytics platform for tracking user interactions. Event-based analytics show how users engage with features. Funnels and flows visualize user journeys. Retention analysis measures long-term engagement. A/B testing and messaging drive growth. The analytics platform product teams use to make decisions.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcemixpanel.com ↗

Pros & Cons

Pros

Powerful event-based analytics model
Generous free tier with 20M events/month
Intuitive funnel and retention reports
Strong mobile app analytics
Good integration ecosystem

Cons

Learning curve for complex queries
Can get expensive at scale
Data modeling requires planning
Limited session replay features
Some advanced features need Growth plan

Ratings Across the Web

4.6(1,414 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Event-based product analytics trackingFunnel and retention analysisA/B testing and experimentationUser segmentation and cohortsReal-time dashboards and reportsSDKs for web, mobile, and backend

Pricing Plans

Free

20M events/month
Core reports
Unlimited seats
90-day data history

Growth

From 20/month

Unlimited data history
Advanced analytics
Data pipelines
Group analytics

Enterprise

Contact sales

SSO/SCIM
Advanced permissions
Dedicated support
Data warehouse sync

Calculate your cost View full pricing

Reviews

4.6/5

Across 1,414 verified user reviews on G2, Capterra

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Best Mixpanel Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Google AnalyticsFreemium

The free analytics standard that tracks most websites

4.5

LogRocketFreemium

Session replay & error tracking

4.7

AmplitudeFreemium

Understand user behavior with product analytics and experimentation

4.5

PendoPaid

Understand, guide, and gather feedback on user engagement

4.4

PostHogFreemium

Open-source product analytics with event tracking, feature flags, and session recording

4.5

HeapFreemium

Automatic product analytics for user behavior insights

4.4

FullStoryPaid

Digital experience intelligence

4.5

Fathom AnalyticsPaid

Simple privacy-first analytics

4.4

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Mixpanel FAQ

Is Mixpanel free?

Yes, Mixpanel offers a free tier with up to 20 million events per month, which is very generous for most startups and small businesses.

What is the difference between Mixpanel and Google Analytics?

Mixpanel focuses on event-based product analytics and user behavior, while GA is better for website traffic and marketing attribution. Mixpanel excels at tracking specific user actions.

How does Mixpanel pricing work?

Mixpanel charges based on monthly tracked users (MTUs) or events. Free tier includes 20M events. Growth plans start around 20/month based on usage.

Can Mixpanel track mobile apps?

Yes, Mixpanel has native SDKs for iOS, Android, React Native, and Flutter with automatic event tracking and user identification.

Source: mixpanel.com

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