Product analytics for mobile and web
Visit WebsiteTL;DR - Mixpanel
- Product analytics for user behavior insights
- Best-in-class funnel and retention analysis
- Event-based tracking for product decisions
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms
Pros & Cons
Pros
- Powerful event-based analytics model
- Generous free tier with 20M events/month
- Intuitive funnel and retention reports
- Strong mobile app analytics
- Good integration ecosystem
Cons
- Learning curve for complex queries
- Can get expensive at scale
- Data modeling requires planning
- Limited session replay features
- Some advanced features need Growth plan
Ratings Across the Web
4.6(1,414 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Event-based product analytics trackingFunnel and retention analysisA/B testing and experimentationUser segmentation and cohortsReal-time dashboards and reportsSDKs for web, mobile, and backend
Pricing Plans
Free
Free
- 20M events/month
- Core reports
- Unlimited seats
- 90-day data history
Growth
From 20/month
- Unlimited data history
- Advanced analytics
- Data pipelines
- Group analytics
Enterprise
Contact sales
- SSO/SCIM
- Advanced permissions
- Dedicated support
- Data warehouse sync
What is Mixpanel?
Mixpanel is a product analytics platform for tracking user interactions. Event-based analytics show how users engage with features. Funnels and flows visualize user journeys. Retention analysis measures long-term engagement. A/B testing and messaging drive growth. The analytics platform product teams use to make decisions.
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Mixpanel FAQ
Is Mixpanel free?
Yes, Mixpanel offers a free tier with up to 20 million events per month, which is very generous for most startups and small businesses.
What is the difference between Mixpanel and Google Analytics?
Mixpanel focuses on event-based product analytics and user behavior, while GA is better for website traffic and marketing attribution. Mixpanel excels at tracking specific user actions.
How does Mixpanel pricing work?
Mixpanel charges based on monthly tracked users (MTUs) or events. Free tier includes 20M events. Growth plans start around 20/month based on usage.
Can Mixpanel track mobile apps?
Yes, Mixpanel has native SDKs for iOS, Android, React Native, and Flutter with automatic event tracking and user identification.
Source: mixpanel.com