TL;DR - Google Analytics
- Free analytics powering 85% of the web
- Track traffic, conversions, and user behavior
- Integration with Google Ads and Search Console
Pricing: Free plan available
Best for: Growing teams
Score: 82/100
Pricing Plans
Most Popular
Free
Free
Standard
- Unlimited hits
- Basic reports
- Audiences
- Conversions
Analytics 360
$12500/month
Enterprise
- Unsampled data
- BigQuery export
- SLA
About Google Analytics
Google Analytics is the default website analytics. Traffic, behavior, conversions—the metrics that define how most people think about website performance. Free for most sites.
The feature set is extensive. Integration with Google ads is native. The learning resources are abundant.
Most websites use Google Analytics because it's free, capable, and everyone knows how to read it.
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Google Analytics FAQ
Google Analytics is free for most websites. GA360 is the enterprise version with higher data limits and costs $150,000+ annually.
Google Analytics is the industry-standard web analytics platform. It tracks website visitors, their behavior, conversions, and provides insights to improve your online presence.
GA4 is Google's current analytics platform using an event-based model. Universal Analytics was deprecated in 2023. All new implementations should use GA4.