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TL;DR - AppsFlyer
- AppsFlyer is the leading mobile attribution and marketing analytics platform
- It measures campaign performance across channels, detects fraud, and optimizes ad spend
- Free tier for up to 10K conversions, paid plans based on attribution volume
Pricing: Paid only
Best for: Enterprises & pros
Score: 88/100
Pros & Cons
Pros
- Mobile attribution leader
- Fraud prevention
- Deep linking
- Good analytics
- Many integrations
Cons
- Expensive
- Complex pricing
- Learning curve
- Privacy changes impact
- Enterprise focus
Key Features
Mobile attributionMarketing analyticsDeep linkingFraud protectionSKAdNetworkEnterprise
Pricing Plans
Free TrialZero
Usage-based pricing
- 12K lifetime installs
- Core attribution
- Basic analytics
- 30-day add-ons trial
Most Popular
Growth
$0.07/per conversion
Growing apps
- 12K free first year
- All ad networks
- Basic fraud protection
- Standard support
Enterprise
$0.03/per conversion
At scale
- Volume discounts
- ROI360 Advanced
- Creative Premium
- Dedicated CSM
About AppsFlyer
By Toolradar Team·
AppsFlyer tells mobile marketers which campaigns drive valuable users. Attribution shows where installs came from. Analytics reveal which channels produce users who actually pay, not just download.
Fraud detection blocks fake installs that would waste budget and corrupt data. Deep linking gets users to the right content. Audience segmentation enables retargeting based on in-app behavior.
Mobile marketing without attribution is flying blind. AppsFlyer provides the measurement foundation that lets teams optimize spend confidently.
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AppsFlyer FAQ
Is AppsFlyer free?
No free tier. Pricing is based on attributed installs and features. Entry point around $1,000/month. Enterprise pricing for large apps. One of the more expensive MMPs.
What is AppsFlyer?
AppsFlyer is a mobile measurement partner (MMP). Tracks app installs, attributes them to marketing sources, and measures ROI. Industry leader in mobile attribution.
What does AppsFlyer measure?
App installs, in-app events, revenue, retention, and marketing attribution. Tells you which campaigns drive installs and which users are valuable.
AppsFlyer vs Adjust?
Both are top MMPs. AppsFlyer has larger market share and more integrations. Adjust is strong on fraud prevention. Pricing is similar. Both are solid choices.
What is AppsFlyer's SKAdNetwork support?
AppsFlyer supports Apple's SKAdNetwork for iOS privacy-compliant attribution. Their Conversion Studio helps optimize SKAN campaigns. Important post-iOS 14.5.
Source: appsflyer.com