AppsFlyer

Name: AppsFlyer
Brand: AppsFlyer
Price: 0.03 USD
Rating: 4.5 (827 reviews)

Unclaimed Editor reviewed

Mobile attribution and marketing analytics platform

Attribution Analytics Marketing

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4.5(827 across the web)

PaidVisit Website

Reviews onG2Capterra

827 reviews tracked·4 press mentions

The Bottom Line

Entry price

Paid plans only

Biggest pro

Mobile attribution leader

Biggest con

Expensive

TL;DR - AppsFlyer

AppsFlyer is the leading mobile attribution and marketing analytics platform
It measures campaign performance across channels, detects fraud, and optimizes ad spend
Free tier for up to 10K conversions, paid plans based on attribution volume

Pricing: Paid only

Best for: Enterprises & pros

4.5/5 across review platforms

What is AppsFlyer?

Editorial review

AppsFlyer tells mobile marketers which campaigns drive valuable users. Attribution shows where installs came from. Analytics reveal which channels produce users who actually pay, not just download. Fraud detection blocks fake installs that would waste budget and corrupt data. Deep linking gets users to the right content. Audience segmentation enables retargeting based on in-app behavior. Mobile marketing without attribution is flying blind. AppsFlyer provides the measurement foundation that lets teams optimize spend confidently.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceappsflyer.com ↗

Pros & Cons

Pros

Mobile attribution leader
Fraud prevention
Deep linking
Good analytics
Many integrations

Cons

Expensive
Complex pricing
Learning curve
Privacy changes impact
Enterprise focus

Ratings Across the Web

4.5(827 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Mobile attributionMarketing analyticsDeep linkingFraud protectionSKAdNetworkEnterprise

Pricing Plans

Free Trial

Zero

null

Usage-based pricing

12K lifetime installs
Core attribution
Basic analytics
30-day add-ons trial

Growth

$0.07/per conversion

Growing apps

12K free first year
All ad networks
Basic fraud protection
Standard support

Enterprise

$0.03/per conversion

At scale

Volume discounts
ROI360 Advanced
Creative Premium
Dedicated CSM

Calculate your cost View full pricing

Reviews

4.5/5

Across 827 verified user reviews on G2, Capterra

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Best AppsFlyer Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Firebase AnalyticsFree

Get unlimited, free analytics for your mobile and web applications.

4.6

AdjustPaid

Mobile measurement and fraud prevention for app marketers

4.4

BranchPaid

Mobile measurement and deep linking platform

4.3

SingularPaid

Marketing analytics and attribution

4.3

KochavaPaid

Mobile attribution and marketing analytics

4.6

TenjinFreemium

Mobile Marketing Analytics and Attribution for Data-Driven User Acquisition

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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AppsFlyer FAQ

Is AppsFlyer free?

No free tier. Pricing is based on attributed installs and features. Entry point around $1,000/month. Enterprise pricing for large apps. One of the more expensive MMPs.

What is AppsFlyer?

AppsFlyer is a mobile measurement partner (MMP). Tracks app installs, attributes them to marketing sources, and measures ROI. Industry leader in mobile attribution.

What does AppsFlyer measure?

App installs, in-app events, revenue, retention, and marketing attribution. Tells you which campaigns drive installs and which users are valuable.

AppsFlyer vs Adjust?

Both are top MMPs. AppsFlyer has larger market share and more integrations. Adjust is strong on fraud prevention. Pricing is similar. Both are solid choices.

What is AppsFlyer's SKAdNetwork support?

AppsFlyer supports Apple's SKAdNetwork for iOS privacy-compliant attribution. Their Conversion Studio helps optimize SKAN campaigns. Important post-iOS 14.5.

Source: appsflyer.com

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