AppsFlyer in the Media
11 mentions across press, blogs, and newsletters
June 2026
Digest: AppsFlyer Raises $1bn; Walmart Buys Vibe.co; Cannes Day Two
In today’s Digest, we cover AppsFlyer raising $1bn with backing from major advertising industry players, plus the biggest announcements, deals, and talking points emerging from Cannes. The post <a href="https://www.exchangewire.com/blog/2026/06/24/digest-appsflyer-raises-1bn-backed-by-ad-g
The tech deal of the year: Four giants poured a billion dollars into an Israeli company
AppsFlyer closed a dramatic funding round of over a billion dollar
Google, Meta, Moloco, and Unity buy into AppsFlyer to keep measurement neutral
Google, Meta, Moloco, and Unity invest in AppsFlyer to preserve neutral mobile attribution amid AI-driven advertising growth and a $2.7 billion valuation deal.
All Aboard On AppsFlyer; When TV Content Looks Like Commercials
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the missives from editors Sarah Sluis, Allison Schiff and Lynne d Johnson in our separate Cannes briefing (a great way to c
AppsFlyer Reportedly Lands $1B At $2.7B Valuation To Help Companies Track Digital Ads
Data analytics company AppsFlyer is eyeing the public markets after reportedly securing more than $1 billion in a Series E funding round.
AppsFlyer raises $1B from Moloco, Google, Meta and Unity
AppsFlyer has raised more than $1 billion in Series E funding at a $2.7 billion post-money valuation, Axios has learned from sources familiar with the financing.Why it matters: The investment is from four of the world's top advertising platforms, whic
Organic traffic is now mobile advertising's biggest fraud blind spot
AppsFlyer 2026 fraud report: organic installs now 52% of all fraudulent mobile installs, DSP fraud up 59% YoY, spoofing the fastest-rising technique of 2025.
May 2026
How mobile’s measurement playbook is solving the web’s fragmentation problem
Ran Avrahamy, Chief Marketing Officer, AppsFlyer Web marketers have spent years building performance measurement on a foundation that is increasingly hard to trust. Cookies are unreliable, platform self-reporting is contradictory and AI-generated discovery is eating into observable traffic. And the
Performance CTV’s Coming Supply Bottleneck Won’t Be Fixed by More Inventory
Alex Yip, Director of Product Strategy, AppsFlyer While performance teams often find good results in initial tests with CTV, things often break down when they start scaling campaigns up to serious budgets. The key issue here, says Alex Yip, Director of Product Strategy at AppsFlyer, is that the sub
March 2026
AppsFlyer Web SDK used to spread crypto stealer JavaScript code
Malicious JavaScript code delivered by the AppsFlyer Web SDK hijacked cryptocurrency, potentially in a supply-chain attack. [...]
90% fans shop during cricket season; 1 in 5 seek AI recommendations: Report
A new report by InMobi, Glance and AppsFlyer highlights how Indian cricket fans increasingly use multiple screens and engage in shopping during the cricket season. <
Toolradar Research
See AppsFlyer in context: The SaaS Press Index 2026
We analyzed 6,704 press mentions across 290 outlets to rank which SaaS tools win coverage. Find AppsFlyer's position relative to the 488 most-covered tools.
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