Attribution
Claim this toolTrack real-time marketing ROI and customer lifetime value across all touchpoints.
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Tracked since2026
0 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Provides granular, real-time marketing performance data
Biggest con
No explicit mention of a free tier or trial
TL;DR - Attribution
- Tracks real-time CAC, CAC Payback, and LTV:CAC metrics.
- Provides granular insights into marketing touchpoints and channel ROI.
- Helps optimize budget allocation and content marketing strategies.
Pricing: Paid only
Best for: Enterprises & pros
What is Attribution?
Attribution is a marketing attribution software designed to help businesses understand the true impact of their marketing efforts. It provides granular insights into Customer Acquisition Cost (CAC), CAC Payback, and Lifetime Value to CAC (LTV:CAC) metrics, allowing users to pinpoint which channels drive the lowest CAC and highest ROI.
The platform tracks customer journeys from the first touchpoint to long-term retention, connecting every visitor and interaction to provide a comprehensive view of marketing performance. It's built for high-growth B2B, SaaS, and E-Commerce teams looking to optimize their budget allocation, scale acquisition effectively, and build an auditable source of truth for their marketing data.
Available on: Web
Pros & Cons
Pros
- Provides granular, real-time marketing performance data
- Helps identify high-performing channels and content
- Enables confident budget allocation and scaling of acquisition
- Connects marketing efforts to long-term retention and LTV
- Simplifies the process of knitting marketing data together
Cons
- No explicit mention of a free tier or trial
- Requires integration with existing marketing tools
- Focuses heavily on B2B, SaaS, and E-Commerce, potentially less suited for other business models
Key Features
Real-time CAC trackingCAC Payback analysisLTV:CAC metricsChannel-specific ROI insightsCustomer journey tracking (first touch to retention)Content marketing optimizationAffiliate and partnership revenue impact measurementIntegration with marketing platforms (e.g., Twilio Segment)
Pricing Plans
Free TrialPricing checked Jul 10, 2026
Pro plan (HubSpot)
$399 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): up to 10,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
Enterprise Custom (HubSpot)
Contact us
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- Custom Lookback Windows
- Compare ROAS by Attribution Model
Pro plan (Segment)
$399 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): up to 10,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
Enterprise Custom (Segment)
Contact us
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
Starter (Shopify)
$19 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Stores: 1 store
- Support: Email Support
- Onboarding: Self-Service
- ROAS by Advertisement
Pro plan (Shopify)
$199 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-10,000
- Seats: 3 users
- Stores: 1 store
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
Enterprise Custom (Shopify)
Contact us
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
Enterprise Custom (Salesforce)
Contact us
- Attribution Models: All Models Available
- Ad Connectors: All Available
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Unlimited
- Account-Based Attribution: Included
- Advanced Features: All Available
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Attribution FAQ
How does Attribution help optimize marketing spend?
Attribution provides granular insights into Customer Acquisition Cost (CAC) and Lifetime Value to CAC (LTV:CAC) metrics. This allows businesses to identify which marketing channels deliver the lowest CAC and highest return on investment, enabling more confident budget allocation.
Which teams benefit most from using Attribution?
Attribution is built for high-growth B2B, SaaS, and E-Commerce teams. It helps these teams optimize budget allocation, scale customer acquisition effectively, and establish a reliable source of truth for their marketing data.
How does Attribution compare to Cometly?
Attribution focuses on tracking real-time marketing ROI and customer lifetime value across all touchpoints, providing granular insights into CAC and LTV:CAC. It aims to connect every visitor interaction to long-term retention, helping identify high-performing channels and content.
What kind of data does Attribution track beyond initial conversions?
Attribution tracks customer journeys from the very first touchpoint through to long-term retention. It connects every visitor and interaction to provide a comprehensive view of marketing performance and its impact on customer lifetime value.
What are the primary limitations of Attribution?
Attribution requires integration with existing marketing tools to function effectively. Its focus is heavily on B2B, SaaS, and E-Commerce business models, which might make it less suitable for other types of businesses.
How is Attribution priced?
Attribution is a paid product, designed for businesses looking to invest in comprehensive marketing attribution. There is no permanently free tier available for this software.
Can Attribution help connect marketing efforts to long-term customer value?
Yes, Attribution is designed to connect marketing efforts to long-term retention and customer lifetime value (LTV). It provides insights into LTV:CAC, allowing businesses to understand the enduring impact of their marketing strategies.
Source: attributionapp.com