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Attribution

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Track real-time marketing ROI and customer lifetime value across all touchpoints.

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Tracked since2026
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The Bottom Line

Entry price

Paid plans only

Biggest pro

Provides granular, real-time marketing performance data

Biggest con

No explicit mention of a free tier or trial

TL;DR - Attribution

  • Tracks real-time CAC, CAC Payback, and LTV:CAC metrics.
  • Provides granular insights into marketing touchpoints and channel ROI.
  • Helps optimize budget allocation and content marketing strategies.
Pricing: Paid only
Best for: Enterprises & pros

What is Attribution?

Editorial review
Attribution is a marketing attribution software designed to help businesses understand the true impact of their marketing efforts. It provides granular insights into Customer Acquisition Cost (CAC), CAC Payback, and Lifetime Value to CAC (LTV:CAC) metrics, allowing users to pinpoint which channels drive the lowest CAC and highest ROI. The platform tracks customer journeys from the first touchpoint to long-term retention, connecting every visitor and interaction to provide a comprehensive view of marketing performance. It's built for high-growth B2B, SaaS, and E-Commerce teams looking to optimize their budget allocation, scale acquisition effectively, and build an auditable source of truth for their marketing data.

Available on: Web

how we evaluateSourceattributionapp.com ↗

Pros & Cons

Pros

  • Provides granular, real-time marketing performance data
  • Helps identify high-performing channels and content
  • Enables confident budget allocation and scaling of acquisition
  • Connects marketing efforts to long-term retention and LTV
  • Simplifies the process of knitting marketing data together

Cons

  • No explicit mention of a free tier or trial
  • Requires integration with existing marketing tools
  • Focuses heavily on B2B, SaaS, and E-Commerce, potentially less suited for other business models

Key Features

Real-time CAC trackingCAC Payback analysisLTV:CAC metricsChannel-specific ROI insightsCustomer journey tracking (first touch to retention)Content marketing optimizationAffiliate and partnership revenue impact measurementIntegration with marketing platforms (e.g., Twilio Segment)

Pricing Plans

Free Trial

Pricing checked Aug 19, 2026

Pro plan (HubSpot)

$399 / per month

  • Attribution Models: First Touch, Last Touch, Linear
  • Ad Connectors: All Digital Ad Connectors
  • MTUs (Monthly Tracked Users): up to 10,000
  • Seats: 3 users
  • Support: Email Support
  • Onboarding: Optional Managed Onboarding
  • ROAS by Advertisement
  • CAC by Customer

Enterprise Custom (HubSpot)

Contact us

  • Attribution Models: All Models + Full Customization
  • Ad Connectors: All Ad Connectors, including Offline Channels
  • MTUs (Monthly Tracked Users): Custom Limit
  • Seats: Custom User Allocation
  • Support: Custom Support Tier
  • Onboarding: Managed Onboarding
  • Custom Lookback Windows
  • Compare ROAS by Attribution Model

Pro plan (Segment)

$399 / per month

  • Attribution Models: First Touch, Last Touch, Linear
  • Ad Connectors: All Digital Ad Connectors
  • MTUs (Monthly Tracked Users): up to 10,000
  • Seats: 3 users
  • Support: Email Support
  • Onboarding: Optional Managed Onboarding
  • ROAS by Advertisement
  • CAC by Customer

Enterprise Custom (Segment)

Contact us

  • Attribution Models: All Models + Full Customization
  • Ad Connectors: All Ad Connectors, including Offline Channels
  • MTUs (Monthly Tracked Users): Custom Limit
  • Seats: Custom User Allocation
  • Support: Custom Support Tier
  • Onboarding: Managed Onboarding
  • ROAS by Advertisement
  • CAC by Customer

Starter (Shopify)

$19 / per month

  • Attribution Models: First Touch, Last Touch, Linear
  • Ad Connectors: Google Ads & Meta Ads only
  • MTUs (Monthly Tracked Users): Up to 1,000
  • Seats: 1 user
  • Stores: 1 store
  • Support: Email Support
  • Onboarding: Self-Service
  • ROAS by Advertisement

Pro plan (Shopify)

$199 / per month

  • Attribution Models: First Touch, Last Touch, Linear
  • Ad Connectors: All Digital Ad Connectors
  • MTUs (Monthly Tracked Users): 1,000-10,000
  • Seats: 3 users
  • Stores: 1 store
  • Support: Email Support
  • Onboarding: Optional Managed Onboarding
  • ROAS by Advertisement

Enterprise Custom (Shopify)

Contact us

  • Attribution Models: All Models + Full Customization
  • Ad Connectors: All Ad Connectors, including Offline Channels
  • MTUs (Monthly Tracked Users): Custom Limit
  • Seats: Custom User Allocation
  • Support: Custom Support Tier
  • Onboarding: Managed Onboarding

Enterprise Custom (Salesforce)

Contact us

  • Attribution Models: All Models Available
  • Ad Connectors: All Available
  • MTUs (Monthly Tracked Users): Custom Limit
  • Seats: Unlimited
  • Account-Based Attribution: Included
  • Advanced Features: All Available
Calculate your costView full pricing

Is Attribution worth the price?

75/100

The pricing for Attribution is generally fair, with a clear tiered structure.

The Starter Shopify plan at $19/month is very generous for small businesses, while the Pro plans at $199-$399/month offer good value for growing companies needing more robust features and higher MTU limits. It's best for e-commerce businesses and marketing teams looking for detailed ROI tracking.

Hidden Costs & Gotchas

Overage fees for MTUs not specified

Custom pricing for Enterprise tiers

Optional managed onboarding costs

Potential costs for additional seats

How Attribution Compares to Competitors

The Shopify Pro plan at $199/month is quite competitive, offering similar features to the HubSpot/Segment Pro plans which are priced at $399/month, but with a lower MTU limit. The Starter Shopify plan at $19/month is significantly more affordable than typical entry-level attribution tools, making it highly accessible for small businesses.

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Best Attribution Alternatives

Top alternatives based on features, pricing, and user needs.

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4.5
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Unify marketing and sales data to track the true impact of your marketing efforts with AI-powered insights.

4.8
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RockerboxPaid

Unify marketing measurement with multi-touch attribution, MMM, and incrementality testing.

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Still deciding?

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Attribution FAQ

How does Attribution help optimize marketing spend?

Attribution provides granular insights into Customer Acquisition Cost (CAC) and Lifetime Value to CAC (LTV:CAC) metrics. This allows businesses to identify which marketing channels deliver the lowest CAC and highest return on investment, enabling more confident budget allocation.

Which teams benefit most from using Attribution?

Attribution is built for high-growth B2B, SaaS, and E-Commerce teams. It helps these teams optimize budget allocation, scale customer acquisition effectively, and establish a reliable source of truth for their marketing data.

How does Attribution compare to Cometly?

Attribution focuses on tracking real-time marketing ROI and customer lifetime value across all touchpoints, providing granular insights into CAC and LTV:CAC. It aims to connect every visitor interaction to long-term retention, helping identify high-performing channels and content.

What kind of data does Attribution track beyond initial conversions?

Attribution tracks customer journeys from the very first touchpoint through to long-term retention. It connects every visitor and interaction to provide a comprehensive view of marketing performance and its impact on customer lifetime value.

What are the primary limitations of Attribution?

Attribution requires integration with existing marketing tools to function effectively. Its focus is heavily on B2B, SaaS, and E-Commerce business models, which might make it less suitable for other types of businesses.

How is Attribution priced?

Attribution is a paid product, designed for businesses looking to invest in comprehensive marketing attribution. There is no permanently free tier available for this software.

Can Attribution help connect marketing efforts to long-term customer value?

Yes, Attribution is designed to connect marketing efforts to long-term retention and customer lifetime value (LTV). It provides insights into LTV:CAC, allowing businesses to understand the enduring impact of their marketing strategies.

Source: attributionapp.com

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