Improvado
UnclaimedCentralize, harmonize, and automate your marketing data for AI-powered insights and reporting.
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103 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Significantly reduces manual reporting time (up to 90%)
Biggest con
No explicit pricing information available, requiring a demo request
TL;DR - Improvado
- Centralizes and harmonizes marketing data from 500+ sources.
- Automates reporting and analytics with AI-powered insights and AI Agents.
- Provides an end-to-end data pipeline for increased ROAS and efficiency.
Pricing: Paid only
Best for: Enterprises & pros
4.5/5 across review platforms
What is Improvado?
Improvado is an AI-powered marketing analytics and intelligence platform designed to centralize, harmonize, and automate marketing data from over 500 sales and marketing sources. It provides an end-to-end data pipeline, from extraction and loading to transformation, governance, and insight delivery. The platform aims to help marketing teams increase their Return on Ad Spend (ROAS) by offering in-depth insights through business intelligence and AI, automating up to 99.5% of routine analytics tasks with AI Agents.
Improvado is built for marketing teams and enterprises, offering solutions for automated campaign reporting at scale, real-time performance tracking, and campaign optimization through AI-powered insights. It allows users to unify data without coding, transform disparate data into analysis-ready formats, and monitor campaign compliance with custom rules and timely alerts. The platform supports various data destinations, including managed data warehouses, and provides pre-built dashboards and templates for quick analysis, integrating seamlessly with popular BI tools like Tableau, Power BI, and Looker Studio.
Available on: Web
Pros & Cons
Pros
- Significantly reduces manual reporting time (up to 90%)
- Automates a large percentage of routine analytics tasks with AI
- Provides comprehensive data centralization from a vast number of sources
- Offers robust data transformation and harmonization capabilities
- Ensures data security and compliance with major regulatory standards
Cons
- No explicit pricing information available, requiring a demo request
- Requires integration with existing data stacks, which might have an initial setup curve
- The extensive feature set might be overwhelming for smaller teams without dedicated analytics resources
Ratings Across the Web
4.5(103 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
500+ sales and marketing data source connectorsAutomated data extraction and loadingData transformation and harmonization (15+ pre-built transformations)Marketing data governance and compliance monitoringAI-powered dashboards and insightsAI Agents for routine analytics tasks40,000+ unique data fields for granular coverageSupport for 20+ enterprise-grade data destinations
Pricing Plans
Pricing checked Jun 14, 2026
Growth
Contact us
Everything in all plans, plus:
- Up to 200 million unique rows per year
- Up to four times daily data sync frequency
- Max initial historical data per data source
- Unlimited concurrent data destinations
- 960 Customization credits
- 4 Pre-built data pipelines and dashboards
- 960 Customization credits
- 4 Dashboard templates
Advanced
Contact us
Everything in all plans, plus:
- Up to 600 million unique rows per year
- Up to twice daily data sync frequency
- Max initial historical data per data source
- Unlimited concurrent data destinations
- 480 Customization credits
- 2 Pre-built data pipelines and dashboards
- 480 Customization credits
- 2 Dashboard templates
Enterprise
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Everything in all plans, plus:
- Up to 1 billion unique rows per year
- Refresh your data daily or increase the update frequency up to once every hour
- 2 years initial historical data per data source
- Direct push to data destination (Add-on)
- 2 Concurrent data destinations
- 240 Customization credits
- 1 Pre-built data pipelines and dashboards
- 240 Customization credits
Included in all plans
- Unlimited data sources
- Unlimited accounts per data source
- 500+ pre-built data sources
- Custom data sources (Credits apply)
- Intermediate storage (hosted, managed or owned)
- Unlimited data destinations
- 18+ pre-built data destinations
- Custom data destinations (Credits apply)
Reviews
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4.5/5
Across 103 verified user reviews on G2, Capterra, SourceForge
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Improvado FAQ
How does Improvado help marketing teams improve their Return on Ad Spend (ROAS)?
Improvado centralizes and harmonizes marketing data from over 500 sources, providing in-depth insights through business intelligence and AI. This allows marketing teams to track performance in real-time and optimize campaigns effectively, leading to increased ROAS.
Which teams benefit most from using Improvado?
Improvado is built for marketing teams and enterprises that need to automate campaign reporting at scale and track real-time performance. It is particularly useful for organizations looking to unify disparate data without coding and leverage AI for campaign optimization.
How does Improvado compare to Supermetrics for marketing data centralization?
Improvado centralizes and harmonizes marketing data from over 500 sales and marketing sources, offering an end-to-end data pipeline with AI-powered insights. It also automates up to 99.5% of routine analytics tasks, which significantly reduces manual reporting time.
What kind of data integration capabilities does Improvado offer?
Improvado centralizes data from over 500 sales and marketing sources and supports various data destinations, including managed data warehouses. It also integrates seamlessly with popular BI tools such as Tableau, Power BI, and Looker Studio for analysis.
What are the main trade-offs when implementing Improvado?
Implementing Improvado requires integration with existing data stacks, which may involve an initial setup curve. Additionally, its extensive feature set might be overwhelming for smaller teams that do not have dedicated analytics resources.
How is Improvado priced?
Improvado is a paid product and does not offer a permanently free tier. Prospective users need to request a demo to obtain specific pricing information.
Can Improvado automate routine marketing analytics tasks?
Yes, Improvado is designed to automate up to 99.5% of routine analytics tasks using AI Agents. This significantly reduces manual reporting time, allowing teams to focus on strategic analysis rather than data preparation.
Source: improvado.io