Improvado
UnclaimedCentralize, harmonize, and automate your marketing data for AI-powered insights and reporting.
Visit WebsiteWhat is Improvado?
Improvado is a big data analytics tool. Improvado is an AI-powered marketing analytics and intelligence platform designed to centralize, harmonize, and automate marketing data from over 500 sales and marketing sources. It provides an end-to-end data pipeline, from extraction and loading to transformation, governance, and insight delivery. Key capabilities: 500+ sales and marketing data source connectors, Automated data extraction and loading, Data transformation and harmonization (15+ pre-built transformations), Marketing data governance and compliance monitoring, AI-powered dashboards and insights. Improvado is paid-only, with most plans including a trial period. Buyers most often compare Improvado against Singular, AppsFlyer, Adjust.
TL;DR - Improvado
- Centralizes and harmonizes marketing data from 500+ sources.
- Automates reporting and analytics with AI-powered insights and AI Agents.
- Provides an end-to-end data pipeline for increased ROAS and efficiency.
Pricing: Paid only
Best for: Enterprises & pros
4.5/5 across review platforms
Pros & Cons
Pros
- Significantly reduces manual reporting time (up to 90%)
- Automates a large percentage of routine analytics tasks with AI
- Provides comprehensive data centralization from a vast number of sources
- Offers robust data transformation and harmonization capabilities
- Ensures data security and compliance with major regulatory standards
Cons
- No explicit pricing information available, requiring a demo request
- Requires integration with existing data stacks, which might have an initial setup curve
- The extensive feature set might be overwhelming for smaller teams without dedicated analytics resources
Ratings Across the Web
4.5(103 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
500+ sales and marketing data source connectorsAutomated data extraction and loadingData transformation and harmonization (15+ pre-built transformations)Marketing data governance and compliance monitoringAI-powered dashboards and insightsAI Agents for routine analytics tasks40,000+ unique data fields for granular coverageSupport for 20+ enterprise-grade data destinations
Pricing Plans
Growth
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- Up to 200 million unique rows per year
- Up to four times daily data sync frequency
- Unlimited data sources
- Unlimited accounts per data source
- 500+ pre-built data sources
- Custom data sources (Credits apply)
- Max initial historical data per data source
- Intermediate storage (hosted, managed or owned)
- Unlimited data destinations
- 18+ pre-built data destinations
- Custom data destinations (Credits apply)
- Unlimited concurrent data destinations
- 960 Customization credits
- Self-service no-code data transformation
- 4 Pre-built data pipelines and dashboards
- Custom data pipelines and dashboards (Credits apply)
- 960 Customization credits
- Marketing Intelligence for Data Warehouses (ELT) (Add-on)
- Complete MDG Package (Add-on)
- Naming Conventions Module Only (Add-on)
- AI Agent (Add-on)
- 4 Dashboard templates
- Custom dashboards (Add-on)
- Improvado Management API
- Unlimited Users
- SSO via Google
- SSO via Azure, Okta (Add-on)
- Multiple instances (Add-on)
- Alerts & notifications
- Up to 5 Workspaces
- SOC2 Type II
- HIPPA
- GDPR and CCPA
- Data processing location geo restriction (US or EU)
- Dedicated Customer Success Manager (CSM)
- Customer Help Center & Documentation
- Customer Service Desk
- Standard Customer Support
- Standard SLAs
- 10/5 Support (8-6 M-F)
- Premium Customer Support
- 200 Additional Credits
- Credits for Professional Services
- 20 hours/month* Managed Services Lite Included
- 6 Concurrent Requests
Advanced
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- Up to 600 million unique rows per year
- Up to twice daily data sync frequency
- Unlimited data sources
- Unlimited accounts per data source
- 500+ pre-built data sources
- Custom data sources (Credits apply)
- Max initial historical data per data source
- Intermediate storage (hosted, managed or owned)
- Unlimited data destinations
- 18+ pre-built data destinations
- Custom data destinations (Credits apply)
- Unlimited concurrent data destinations
- 480 Customization credits
- Self-service no-code data transformation
- 2 Pre-built data pipelines and dashboards
- Custom data pipelines and dashboards (Credits apply)
- 480 Customization credits
- Marketing Intelligence for Data Warehouses (ELT) (Add-on)
- Complete MDG Package (Add-on)
- Naming Conventions Module Only (Add-on)
- AI Agent (Add-on)
- 2 Dashboard templates
- Custom dashboards (Add-on)
- Improvado Management API
- Unlimited Users
- SSO via Google
- SSO via Azure, Okta (Add-on)
- Multiple instances (Add-on)
- Alerts & notifications
- Up to 3 Workspaces
- SOC2 Type II
- HIPPA
- GDPR and CCPA
- Data processing location geo restriction (US or EU)
- Dedicated Customer Success Manager (CSM)
- Customer Help Center & Documentation
- Customer Service Desk
- Standard Customer Support
- Standard SLAs
- 10/5 Support (8-6 M-F)
- Premium Customer Support
- Additional Credits
- Credits for Professional Services
- 10 hours/month* Managed Services Lite Included
- 4 Concurrent Requests
- Premium SLAs
- Named Customer Support Engineer
- 24/7 Support (Add-on)
Enterprise
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- Up to 1 billion unique rows per year
- Refresh your data daily or increase the update frequency up to once every hour
- Unlimited data sources
- Unlimited accounts per data source
- 500+ pre-built data sources
- Custom data sources (Credits apply)
- 2 years initial historical data per data source
- Intermediate storage (hosted, managed or owned)
- Direct push to data destination (Add-on)
- Unlimited data destinations
- 18+ pre-built data destinations
- Custom data destinations (Credits apply)
- 2 Concurrent data destinations
- 240 Customization credits
- Self-service no-code data transformation
- 1 Pre-built data pipelines and dashboards
- Custom data pipelines and dashboards (Credits apply)
- 240 Customization credits
- Marketing Intelligence for Data Warehouses (ELT) (Add-on)
- Complete MDG Package (Add-on)
- Naming Conventions Module Only (Add-on)
- AI Agent (Add-on)
- 1 Dashboard template
- Custom dashboards (Add-on)
- Improvado Management API
- Unlimited Users
- SSO via Google
- SSO via Azure, Okta (Add-on)
- Multiple instances (Add-on)
- Alerts & notifications
- Up to 2 Workspaces
- SOC2 Type II
- HIPPA
- GDPR and CCPA
- Data processing location geo restriction (US or EU)
- Dedicated Customer Success Manager (CSM)
- Customer Help Center & Documentation
- Customer Service Desk
- Standard Customer Support
- Standard SLAs
- 10/5 Support (8-6 M-F)
- Premium Customer Support
- Additional Credits
- Credits for Professional Services
- Managed Services Lite Included
- 3 Concurrent Requests
- Premium SLAs
- Named Customer Support Engineer
- 24/7 Support (Add-on)
About Improvado
By Toolradar Team·
Improvado is an AI-powered marketing analytics and intelligence platform designed to centralize, harmonize, and automate marketing data from over 500 sales and marketing sources. It provides an end-to-end data pipeline, from extraction and loading to transformation, governance, and insight delivery. The platform aims to help marketing teams increase their Return on Ad Spend (ROAS) by offering in-depth insights through business intelligence and AI, automating up to 99.5% of routine analytics tasks with AI Agents.
Improvado is built for marketing teams and enterprises, offering solutions for automated campaign reporting at scale, real-time performance tracking, and campaign optimization through AI-powered insights. It allows users to unify data without coding, transform disparate data into analysis-ready formats, and monitor campaign compliance with custom rules and timely alerts. The platform supports various data destinations, including managed data warehouses, and provides pre-built dashboards and templates for quick analysis, integrating seamlessly with popular BI tools like Tableau, Power BI, and Looker Studio.
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Improvado FAQ
What is Improvado?
Improvado is an AI-powered marketing analytics and intelligence platform that centralizes, harmonizes, and automates marketing data from over 500 sales and marketing sources. It provides an end-to-end data pipeline to deliver AI-powered insights and automate reporting, helping marketing teams optimize their campaigns and increase ROAS.
How much does Improvado cost?
Specific pricing information for Improvado is not publicly available on their website. Users are encouraged to request a demo to learn more about pricing tailored to their needs.
Is Improvado free?
Based on the available information, Improvado does not appear to offer a free tier or free trial. It is positioned as a paid enterprise-grade solution, and pricing details are provided upon request for a demo.
Who is Improvado for?
Improvado is primarily for marketing teams and enterprises that need to centralize, analyze, and report on large volumes of marketing and sales data from various sources. It's designed for organizations looking to automate their reporting, gain deeper insights into campaign performance, and optimize their marketing spend.
Source: improvado.io