Adjust

Name: Adjust
Brand: Adjust
Rating: 4.4 (519 reviews)

Claim this tool Editor reviewed

Mobile measurement and fraud prevention for app marketers

Marketing Analytics Attribution

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4.4(519 across the web)

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Reviews onG2SourceForge

519 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Mobile attribution leader

Biggest con

Expensive

TL;DR - Adjust

Adjust is a mobile measurement and fraud prevention platform for app marketers
It tracks installs and events across channels, with machine learning to detect and reject fraud
Custom pricing based on app size and attribution volume

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

What is Adjust?

Editorial review

Adjust gives mobile marketers the data to understand which campaigns actually drive valuable users. Install attribution shows where users came from. Fraud prevention blocks fake installs before they corrupt your data. Deep linking gets users to the right content, whether they have your app installed or not. Audience segmentation lets you retarget based on in-app behavior across ad networks. In mobile marketing, measurement is everything. Adjust provides the foundation that lets you spend confidently and optimize aggressively.

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceadjust.com ↗

Pros & Cons

Pros

Mobile attribution leader
Good fraud prevention
Deep linking
Good analytics
Enterprise ready

Cons

Expensive
Complex setup
Learning curve
Enterprise pricing
Privacy changes impact

Ratings Across the Web

4.4(519 reviews)

Adjust holds an aggregate rating of 4.4 out of 5 from 519 reviews across G2 and SourceForge, last checked March 18, 2026.

G2452 reviews

4.5/5

SourceForge67 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Mobile attributionFraud preventionAnalyticsAutomationSKAdNetworkPrivacy

Pricing Plans

Free Trial

Pricing checked Aug 20, 2026

Base

Custom

For startups

Attribution
Analytics
Fraud prevention
Standard support

Core

Custom

For growth

All Base features
Advanced analytics
A/B testing
Priority support

Enterprise

Custom

For enterprises

Custom solutions
Dedicated support
Custom integrations
SLA

Calculate your cost View full pricing

Is Adjust worth the price?

70/100

Adjust's pricing model, being entirely custom across all tiers, makes it difficult to assess fairness without specific quotes.

However, the 'Custom' pricing often indicates a premium service, likely making it expensive for smaller businesses, especially given the comprehensive feature sets even at the 'Base' level. It's best suited for established app marketers and enterprises with significant budgets who require robust mobile measurement and fraud prevention.

Hidden Costs & Gotchas

Potential for high minimum spend

Overage fees based on event volume

Premium features likely gated behind higher tiers

Annual contracts often required for best rates

How Adjust Compares to Competitors

Compared to competitors like AppsFlyer and Branch, Adjust's custom pricing aligns with the industry standard for enterprise-grade MMPs. While AppsFlyer also offers custom pricing, some smaller players might have more transparent, albeit less feature-rich, entry-level plans. Adjust's focus on fraud prevention is a strong differentiator, justifying its premium positioning.

Reviews

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4.4/5

Across 519 verified user reviews on G2, SourceForge

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Best Adjust Alternatives

Top alternatives based on features, pricing, and user needs.

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AppsFlyerPaid

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Firebase AnalyticsFree

Get unlimited, free analytics for your mobile and web applications.

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BranchPaid

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SingularPaid

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KochavaPaid

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TenjinFreemium

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Adjust FAQ

How does Adjust help marketers understand campaign performance?

Adjust provides install attribution, which shows marketers the original source of their app users. This data helps them understand which campaigns are effectively driving valuable users and where to focus their marketing spend.

Which teams benefit most from using Adjust?

Adjust is best suited for mobile marketing teams and analytics professionals who need to precisely measure campaign effectiveness and prevent ad fraud. Its enterprise-ready features support large-scale operations and detailed data analysis.

How does Adjust compare to AppsFlyer regarding fraud prevention?

Adjust offers robust fraud prevention capabilities designed to block fake installs before they can corrupt marketing data. Both Adjust and AppsFlyer provide solutions in this area, with Adjust being recognized for its strong fraud prevention features.

Can Adjust help re-engage existing app users?

Yes, Adjust supports re-engagement through audience segmentation, which allows marketers to retarget users based on their in-app behavior across various ad networks. Deep linking also ensures users are directed to relevant content within the app.

What kind of limitations should potential users be aware of with Adjust?

Potential users should be aware that Adjust can have a complex setup and a learning curve due to its comprehensive features. Its enterprise pricing model also means it is a significant investment, and privacy changes can impact its functionality.

How is Adjust priced?

Adjust is a paid product and does not offer a permanently free tier. Its pricing model is designed for enterprise use, reflecting its comprehensive features for mobile measurement and fraud prevention.

Does Adjust provide tools for directing users to specific in-app content?

Yes, Adjust includes deep linking functionality, which ensures that users are directed to the correct content within an app. This works whether the user already has the app installed or needs to install it first.

Source: adjust.com

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