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Mobile measurement and fraud prevention for app marketers

Paid plans only, free trial
Paid Marketing Analytics Attribution
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Reviews on G2
700 reviews tracked

The Bottom Line

Price
Paid plans only, free trial. Compare plans

Key facts

  • Adjust is a mobile measurement and fraud prevention platform for app marketers
  • It tracks installs and events across channels, with machine learning to detect and reject fraud
  • Custom pricing based on app size and attribution volume

Pros

  • Mobile attribution leader
  • Good fraud prevention
  • Deep linking
  • Good analytics
  • Enterprise ready

Cons

  • Expensive
  • Complex setup
  • Learning curve
  • Enterprise pricing
  • Privacy changes impact

What is Adjust?

Editorial review
Adjust gives mobile marketers the data to understand which campaigns actually drive valuable users. Install attribution shows where users came from. Fraud prevention blocks fake installs before they corrupt your data. Deep linking gets users to the right content, whether they have your app installed or not. Audience segmentation lets you retarget based on in-app behavior across ad networks. In mobile marketing, measurement is everything. Adjust provides the foundation that lets you spend confidently and optimize aggressively.
how we evaluate Source adjust.com ↗

Ratings Across the Web

4.7 (700 reviews)

Adjust holds an aggregate rating of 4.7 out of 5 from 700 reviews across G2, last checked September 17, 2026.

G2 700 reviews
4.7/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Mobile attribution
  • Fraud prevention
  • Analytics
  • Automation
  • SKAdNetwork
  • Privacy

Pricing Plans

Free Trial

Pricing checked Sep 30, 2026

Adjust plans and prices, checked September 2026
PlanPriceDetails
Base

Custom

For startups

  • Attribution
  • Analytics
  • Fraud prevention
+1 more
  • Standard support
Core Popular

Custom

For growth

  • All Base features
  • Advanced analytics
  • A/B testing
+1 more
  • Priority support
Enterprise

Custom

For enterprises

  • Custom solutions
  • Dedicated support
  • Custom integrations
+1 more
  • SLA
View full pricing

Is Adjust worth the price?

Good value

However, the 'Custom' pricing often indicates a premium service, likely making it expensive for smaller businesses, especially given the comprehensive feature sets even at the 'Base' level.

It's best suited for established app marketers and enterprises with significant budgets who require robust mobile measurement and fraud prevention.

Hidden Costs & Gotchas

Potential for high minimum spend

Overage fees based on event volume

Full Adjust pricing: every plan, hidden costs and alternatives

Reviews

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4.7/5

Across 700 verified user reviews on G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Adjust FAQ

How does Adjust help marketers understand campaign performance?

Adjust provides install attribution, which shows marketers the original source of their app users. This data helps them understand which campaigns are effectively driving valuable users and where to focus their marketing spend.

Which teams benefit most from using Adjust?

Adjust is best suited for mobile marketing teams and analytics professionals who need to precisely measure campaign effectiveness and prevent ad fraud. Its enterprise-ready features support large-scale operations and detailed data analysis.

How does Adjust compare to AppsFlyer regarding fraud prevention?

Adjust offers robust fraud prevention capabilities designed to block fake installs before they can corrupt marketing data. Both Adjust and AppsFlyer provide solutions in this area, with Adjust being recognized for its strong fraud prevention features.

Can Adjust help re-engage existing app users?

Yes, Adjust supports re-engagement through audience segmentation, which allows marketers to retarget users based on their in-app behavior across various ad networks. Deep linking also ensures users are directed to relevant content within the app.

What kind of limitations should potential users be aware of with Adjust?

Potential users should be aware that Adjust can have a complex setup and a learning curve due to its comprehensive features. Its enterprise pricing model also means it is a significant investment, and privacy changes can impact its functionality.

How is Adjust priced?

Adjust is a paid product and does not offer a permanently free tier. Its pricing model is designed for enterprise use, reflecting its comprehensive features for mobile measurement and fraud prevention.

Does Adjust provide tools for directing users to specific in-app content?

Yes, Adjust includes deep linking functionality, which ensures that users are directed to the correct content within an app. This works whether the user already has the app installed or needs to install it first.

Source: adjust.com

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