Adjust

Mobile measurement and fraud prevention for app marketers

Attribution Mobile Analytics App Store Optimization

4.4(519 across the web)

What is Adjust?

Adjust (attribution): Mobile measurement and fraud prevention for app marketers. Adjust gives mobile marketers the data to understand which campaigns actually drive valuable users. Install attribution shows where users came from. Fraud prevention blocks fake installs before they corrupt your data. Deep linking gets users to the right content, whether they have your app installed or not. Adjust is paid-only, with most plans including a trial period. Buyers most often compare Adjust against Kochava, Singular, Branch.

TL;DR - Adjust

Adjust is a mobile measurement and fraud prevention platform for app marketers
It tracks installs and events across channels, with machine learning to detect and reject fraud
Custom pricing based on app size and attribution volume

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

Pros & Cons

Pros

Mobile attribution leader
Good fraud prevention
Deep linking
Good analytics
Enterprise ready

Cons

Expensive
Complex setup
Learning curve
Enterprise pricing
Privacy changes impact

Ratings Across the Web

4.4(519 reviews)

G2452 reviews

4.5/5

SourceForge67 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Mobile attributionFraud preventionAnalyticsAutomationSKAdNetworkPrivacy

Pricing Plans

Free Trial

Base

Custom

For startups

Attribution
Analytics
Fraud prevention
Standard support

Core

Custom

For growth

All Base features
Advanced analytics
A/B testing
Priority support

Enterprise

Custom

For enterprises

Custom solutions
Dedicated support
Custom integrations
SLA

View full pricing

About Adjust

LCLouis CorneloupUpdated Apr 29, 2026

Adjust gives mobile marketers the data to understand which campaigns actually drive valuable users. Install attribution shows where users came from. Fraud prevention blocks fake installs before they corrupt your data. Deep linking gets users to the right content, whether they have your app installed or not. Audience segmentation lets you retarget based on in-app behavior across ad networks. In mobile marketing, measurement is everything. Adjust provides the foundation that lets you spend confidently and optimize aggressively.

How we evaluate tools →Source: adjust.com

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Best Adjust Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

KochavaPaid

Mobile attribution and marketing analytics

SingularPaid

Marketing analytics and attribution

BranchPaid

Mobile measurement and deep linking platform

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Adjust FAQ

Is Adjust free?

Adjust has a free tier for small apps with limited features. Full pricing is custom based on tracked users and needs. Enterprise customers negotiate contracts - expect significant costs for scale.

What is Adjust?

Adjust is a mobile measurement and analytics platform. Tracks app installs, in-app events, and marketing attribution. Helps mobile marketers understand which campaigns drive installs and revenue.

What does Adjust do for mobile apps?

Adjust provides attribution tracking (which ads drove installs), fraud prevention, audience segmentation, and campaign analytics. SDK integrates with your app to track user behavior.

Adjust vs AppsFlyer?

Both are top mobile measurement platforms. AppsFlyer has larger market share and more integrations. Adjust is known for strong fraud prevention. Pricing and support vary - get quotes from both.

Does Adjust help with fraud prevention?

Yes, fraud prevention is a core Adjust feature. Their Fraud Prevention Suite detects click injection, SDK spoofing, and fake installs. Important for protecting your marketing budget.

Source: adjust.com