Skip to content
Toolradar
Adjust logo

Adjust

Claim this toolEditor reviewed

Mobile measurement and fraud prevention for app marketers

MarketingAnalyticsAttribution
Visit Website
Reviews onG2SourceForge
519 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Mobile attribution leader

Biggest con

Expensive

TL;DR - Adjust

  • Adjust is a mobile measurement and fraud prevention platform for app marketers
  • It tracks installs and events across channels, with machine learning to detect and reject fraud
  • Custom pricing based on app size and attribution volume
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Adjust?

Editorial review
Adjust gives mobile marketers the data to understand which campaigns actually drive valuable users. Install attribution shows where users came from. Fraud prevention blocks fake installs before they corrupt your data. Deep linking gets users to the right content, whether they have your app installed or not. Audience segmentation lets you retarget based on in-app behavior across ad networks. In mobile marketing, measurement is everything. Adjust provides the foundation that lets you spend confidently and optimize aggressively.
how we evaluateSourceadjust.com ↗

Pros & Cons

Pros

  • Mobile attribution leader
  • Good fraud prevention
  • Deep linking
  • Good analytics
  • Enterprise ready

Cons

  • Expensive
  • Complex setup
  • Learning curve
  • Enterprise pricing
  • Privacy changes impact

Ratings Across the Web

4.4(519 reviews)
G2452 reviews
4.5/5
SourceForge67 reviews
4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Mobile attributionFraud preventionAnalyticsAutomationSKAdNetworkPrivacy

Pricing Plans

Free Trial

Pricing checked Jul 11, 2026

Base

Custom

For startups

  • Attribution
  • Analytics
  • Fraud prevention
  • Standard support
Most Popular

Core

Custom

For growth

  • All Base features
  • Advanced analytics
  • A/B testing
  • Priority support

Enterprise

Custom

For enterprises

  • Custom solutions
  • Dedicated support
  • Custom integrations
  • SLA
Calculate your costView full pricing

Reviews

Improve Your Thinking Patterns Using ChatGPT cover
$99Free with your review

Review Adjust, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review
4.4/5

Across 519 verified user reviews on G2, SourceForge

Add your hands-on experience using the offer above to help the next buyer.

Best Adjust Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
AppsFlyer logo
AppsFlyerPaid

Mobile attribution and marketing analytics platform

4.5
Firebase Analytics logo
Firebase AnalyticsFree

Get unlimited, free analytics for your mobile and web applications.

4.6
Branch logo
BranchPaid

Mobile measurement and deep linking platform

4.3
Singular logo
SingularPaid

Marketing analytics and attribution

4.3
Kochava logo
KochavaPaid

Mobile attribution and marketing analytics

4.6
Tenjin logo
TenjinFreemium

Mobile Marketing Analytics and Attribution for Data-Driven User Acquisition

See all marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Adjust alternatives6+ tools ranked, pricing + verdict per pickAdjust vs AppsFlyerHead-to-head: features, pricing, who winsAdjust vs Firebase AnalyticsHead-to-head: features, pricing, who winsAdjust vs BranchHead-to-head: features, pricing, who wins

Explore More

Best Marketing ToolsBest Analytics ToolsBest Attribution Tools

Adjust FAQ

How does Adjust help marketers understand campaign performance?

Adjust provides install attribution, which shows marketers the original source of their app users. This data helps them understand which campaigns are effectively driving valuable users and where to focus their marketing spend.

Which teams benefit most from using Adjust?

Adjust is best suited for mobile marketing teams and analytics professionals who need to precisely measure campaign effectiveness and prevent ad fraud. Its enterprise-ready features support large-scale operations and detailed data analysis.

How does Adjust compare to AppsFlyer regarding fraud prevention?

Adjust offers robust fraud prevention capabilities designed to block fake installs before they can corrupt marketing data. Both Adjust and AppsFlyer provide solutions in this area, with Adjust being recognized for its strong fraud prevention features.

Can Adjust help re-engage existing app users?

Yes, Adjust supports re-engagement through audience segmentation, which allows marketers to retarget users based on their in-app behavior across various ad networks. Deep linking also ensures users are directed to relevant content within the app.

What kind of limitations should potential users be aware of with Adjust?

Potential users should be aware that Adjust can have a complex setup and a learning curve due to its comprehensive features. Its enterprise pricing model also means it is a significant investment, and privacy changes can impact its functionality.

How is Adjust priced?

Adjust is a paid product and does not offer a permanently free tier. Its pricing model is designed for enterprise use, reflecting its comprehensive features for mobile measurement and fraud prevention.

Does Adjust provide tools for directing users to specific in-app content?

Yes, Adjust includes deep linking functionality, which ensures that users are directed to the correct content within an app. This works whether the user already has the app installed or needs to install it first.

Source: adjust.com

Guides & Articles

Best Mobile App Analytics in 2026

Features Adjust

Best Website Builders in 2026

Expert guide

Best Live Chat Software in 2026

Expert guide