TL;DR - Adjust
- Adjust is a mobile measurement and fraud prevention platform for app marketers
- It tracks installs and events across channels, with machine learning to detect and reject fraud
- Custom pricing based on app size and attribution volume
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms
Pros & Cons
Pros
- Mobile attribution leader
- Good fraud prevention
- Deep linking
- Good analytics
- Enterprise ready
Cons
- Expensive
- Complex setup
- Learning curve
- Enterprise pricing
- Privacy changes impact
Ratings Across the Web
4.4(519 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Mobile attributionFraud preventionAnalyticsAutomationSKAdNetworkPrivacy
Pricing Plans
Free TrialBase
Custom
For startups
- Attribution
- Analytics
- Fraud prevention
- Standard support
Most Popular
Core
Custom
For growth
- All Base features
- Advanced analytics
- A/B testing
- Priority support
Enterprise
Custom
For enterprises
- Custom solutions
- Dedicated support
- Custom integrations
- SLA
About Adjust
By Toolradar Team·
Adjust gives mobile marketers the data to understand which campaigns actually drive valuable users. Install attribution shows where users came from. Fraud prevention blocks fake installs before they corrupt your data.
Deep linking gets users to the right content, whether they have your app installed or not. Audience segmentation lets you retarget based on in-app behavior across ad networks.
In mobile marketing, measurement is everything. Adjust provides the foundation that lets you spend confidently and optimize aggressively.
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Adjust FAQ
Is Adjust free?
Adjust has a free tier for small apps with limited features. Full pricing is custom based on tracked users and needs. Enterprise customers negotiate contracts - expect significant costs for scale.
What is Adjust?
Adjust is a mobile measurement and analytics platform. Tracks app installs, in-app events, and marketing attribution. Helps mobile marketers understand which campaigns drive installs and revenue.
What does Adjust do for mobile apps?
Adjust provides attribution tracking (which ads drove installs), fraud prevention, audience segmentation, and campaign analytics. SDK integrates with your app to track user behavior.
Adjust vs AppsFlyer?
Both are top mobile measurement platforms. AppsFlyer has larger market share and more integrations. Adjust is known for strong fraud prevention. Pricing and support vary - get quotes from both.
Does Adjust help with fraud prevention?
Yes, fraud prevention is a core Adjust feature. Their Fraud Prevention Suite detects click injection, SDK spoofing, and fake installs. Important for protecting your marketing budget.
Source: adjust.com