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Toolradar Data

Marketing Tools Statistics 2026

Live data on Marketing software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).

746

Marketing tools published and tracked on Toolradar as of October 4, 2026.

See the best Marketing toolsAll statistics

Last updated October 4, 2026. Reviewed by Louis Corneloup.

Key findings

  • Toolradar tracks 746 Marketing tools as of October 4, 2026, 7% of its 10,902-tool directory.
  • Marketing tools average 4.35 out of 5 across 555 rated tools and 375,969 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).
  • 40% of Marketing tools offer a free tier, 296 of 746.
  • 696 Marketing tools were added to Toolradar during 2026, 93% of the category.
  • Ticket Tailor is the highest-rated Marketing tool at 4.9 out of 5 from 794 reviews.

Source: Toolradar catalog, computed live on October 4, 2026.

Headline numbers

Marketing tools published on Toolradar

Source: Toolradar catalog, published status

746

Share of the whole Toolradar directory

Source: 746 of 10,902 published tools

6.8%

User reviews across Marketing tools

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge), across 555 rated tools

375,969

Average Marketing tool rating, weighted by review volume

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge); unweighted mean 4.40 / 5 across 555 rated tools

4.35 / 5

Marketing tools added to the directory in 2026

Source: Toolradar createdAt, 93% of the category (directory add date, not vendor launch)

696

Pricing mix

How Marketing tools split between a free path (free, freemium, open-source) and strictly paid.

Tools that offer a free tier

Source: Toolradar pricing labels, 296 of 746 Marketing tools

40%

Tools that are strictly paid

Source: Toolradar pricing labels, 450 of 746 Marketing tools

60%
Paid444·60%Freemium267·36%Free29·4%Enterprise3·0%Contact sales2·0%Custom1·0%

Where the reviews come from

Review volume for Marketing tools by third-party platform.

G2 reviews

Across 526 Marketing tools carrying a G2 profile

209,097

Capterra reviews

Across 287 Marketing tools carrying a Capterra profile

95,990

Trustpilot reviews

Across 68 Marketing tools carrying a Trustpilot profile

67,245

SourceForge reviews

Across 78 Marketing tools carrying a SourceForge profile

3,578

TrustRadius reviews

Across 9 Marketing tools carrying a TrustRadius profile

54

PeerSpot reviews

Across 2 Marketing tools carrying a PeerSpot profile

5

Highest-rated Marketing tools

Top-rated Marketing tools with at least 500 third-party reviews.

Most reviewed Marketing tools

The Marketing tools carrying the most third-party reviews.

Marketing growth in 2026

Marketing tools added to Toolradar in 2026

Source: Toolradar createdAt, 93% of all Marketing tools

696

Explore Marketing tools

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Methodology and sources

Every figure is computed live from the Toolradar catalog, published Marketing tools only. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge) and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.