Skip to content
Toolradar

Toolradar Data

Marketing Tools Statistics 2026

Live data on Marketing software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).

704

Marketing tools published and tracked on Toolradar as of August 19, 2026.

See the best Marketing toolsAll statistics

Last updated August 19, 2026. Reviewed by Louis Corneloup.

Key findings

  • Toolradar tracks 704 Marketing tools as of August 19, 2026, 7% of its 10,235-tool directory.
  • Marketing tools average 4.45 out of 5 across 559 rated tools and 380,865 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).
  • 39% of Marketing tools offer a free tier, 276 of 704.
  • 654 Marketing tools were added to Toolradar during 2026, 93% of the category.
  • Se Ranking is the highest-rated Marketing tool at 4.9 out of 5 from 1,730 reviews.

Source: Toolradar catalog, computed live on August 19, 2026.

Headline numbers

Marketing tools published on Toolradar

Source: Toolradar catalog, published status

704

Share of the whole Toolradar directory

Source: 704 of 10,235 published tools

6.9%

User reviews across Marketing tools

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge), across 559 rated tools

380,865

Average Marketing tool rating, weighted by review volume

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge); unweighted mean 4.44 / 5 across 559 rated tools

4.45 / 5

Marketing tools added to the directory in 2026

Source: Toolradar createdAt, 93% of the category (directory add date, not vendor launch)

654

Pricing mix

How Marketing tools split between a free path (free, freemium, open-source) and strictly paid.

Tools that offer a free tier

Source: Toolradar pricing labels, 276 of 704 Marketing tools

39%

Tools that are strictly paid

Source: Toolradar pricing labels, 428 of 704 Marketing tools

61%
Paid424·60%Freemium250·36%Free26·4%Enterprise3·0%Contact sales1·0%

Where the reviews come from

Review volume for Marketing tools by third-party platform.

G2 reviews

Across 489 Marketing tools carrying a G2 profile

267,469

Capterra reviews

Across 409 Marketing tools carrying a Capterra profile

103,043

Trustpilot reviews

Across 17 Marketing tools carrying a Trustpilot profile

6,852

SourceForge reviews

Across 74 Marketing tools carrying a SourceForge profile

3,442

TrustRadius reviews

Across 9 Marketing tools carrying a TrustRadius profile

54

PeerSpot reviews

Across 2 Marketing tools carrying a PeerSpot profile

5

Highest-rated Marketing tools

Top-rated Marketing tools with at least 500 third-party reviews.

Most reviewed Marketing tools

The Marketing tools carrying the most third-party reviews.

Marketing growth in 2026

Marketing tools added to Toolradar in 2026

Source: Toolradar createdAt, 93% of all Marketing tools

654

Explore Marketing tools

Best Marketing tools All statistics All categories

Methodology and sources

Every figure is computed live from the Toolradar catalog, published Marketing tools only. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge) and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.