TL;DR - Later
- Later - visual social planning
- Drag-and-drop content calendar
- Best time to post suggestions
Pricing: Free plan available
Best for: Growing teams
Score: 84/100
Pricing Plans
14-day free trialStarter
$18.75/month
Annual
- 8 profiles
- 1 user
- 30 posts/profile
- 5 AI credits
- 3-month analytics
Most Popular
Growth
$37.5/month
Annual
- 16 profiles
- 2 users
- 180 posts/profile
- 50 AI credits
- 1-year analytics
Scale
$82.5/month
Annual
- 48 profiles
- 4 users
- Unlimited posts
- 100 AI credits
- Competitive benchmarking
About Later
Later schedules social media posts with visual planning. Calendar view, best time suggestions, and analytics—social scheduling for visual platforms.
The visual calendar helps planning. The platform focus is Instagram-friendly. The scheduling works reliably.
Visual marketers scheduling social content use Later for image-first social management.
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Later FAQ
Later has a free plan for individuals with limited posts per month. Growth plans start at $18/month, which unlocks more posts, analytics, and team collaboration features.
Later is a social media scheduling tool with a strong focus on visual content, especially Instagram. You can plan your feed visually, schedule posts, and get analytics on your best performing content.
Later has a more visual approach with its drag-and-drop calendar and Instagram feed preview. Buffer is simpler and more text-focused. Later is the better choice if Instagram is your primary platform.