BrightLocal
UnclaimedBoost local search rankings, manage online reputation, and grow revenue for local businesses.
Visit WebsiteWhat is BrightLocal?
BrightLocal (seo tools): Boost local search rankings, manage online reputation, and grow revenue for local businesses. BrightLocal is a comprehensive local SEO platform designed to help marketers, agencies, and multi-location brands improve their online visibility and drive more customers. It offers a suite of tools for auditing local search performance, tracking rankings, managing business listings, and building online reputation through review management. Key capabilities: Local Rank Tracker, Local Search Grid, Citation Tracker, Google Business Profile (GBP) Audit, Local Search Audit. BrightLocal ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare BrightLocal against Nozzle, Metricool.
TL;DR - BrightLocal
- Comprehensive local SEO platform for agencies and businesses.
- Offers tools for rank tracking, citation building, and review management.
- Provides both DIY software and fully managed local SEO services.
Pricing: Free plan available
Best for: Growing teams
4.4/5 across review platforms
Pros & Cons
Pros
- Specifically designed for local SEO, offering granular insights.
- Combines software tools with optional managed services.
- Provides white-label reporting for agencies.
- Comprehensive review management features.
- Offers a 14-day full-access free trial without a credit card.
Cons
- Pricing for managed services is on request, not transparently listed.
- May have a learning curve for new users unfamiliar with local SEO concepts.
- Focuses solely on local SEO, not general SEO.
Ratings Across the Web
4.4(566 reviews)
What people say
“I made a mistake while filling in my information for a campaign to purchase citations, and Marlon from the support team paused my campaign and helped me correct the mistake I made.The customer support”— via Trustpilot
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Local Rank TrackerLocal Search GridCitation TrackerGoogle Business Profile (GBP) AuditLocal Search AuditActive Sync for Listings ManagementGBP Post SchedulerReview Monitoring
Pricing Plans
Free TrialTrack
Price on request
- Track local rankings
- Audit citations, GBP and on-site SEO
- Monitor GBP and website performance
- Competitor Insights
- Local Rank Tracker
- Local Search Grid
- Citation Tracker
- GBP Audit
- Local Search Audit
- Active Sync
- Citation Builder pay-as-you-go
- GBP Post Scheduler
- Monitor Reviews
- Get Reviews
- Showcase Reviews
- White-labelling
- Agency Lead Generator
- Location Summary
- Advanced GBP Insights
- Google Analytics Integration
- Extra daily free tools usage
Manage
Price on request
- Everything in Track
- Listings Management
- Sync business data across Google, Bing, Facebook and Apple
- Suppress external edits
- Schedule GBP Posts
- Bulk post to multiple profiles
- Local Rank Tracker
- Local Search Grid
- Citation Tracker
- GBP Audit
- Local Search Audit
- Active Sync
- Citation Builder pay-as-you-go
- GBP Post Scheduler
- Monitor Reviews
- Get Reviews
- Showcase Reviews
- White-labelling
- Agency Lead Generator
- Location Summary
- Advanced GBP Insights
- Google Analytics Integration
- Extra daily free tools usage
Grow
Price on request
- Everything in Manage
- Review Management
- Monitor and respond to reviews
- Run review generation campaigns
- Create a review widget for your site
- Local Rank Tracker
- Local Search Grid
- Citation Tracker
- GBP Audit
- Local Search Audit
- Active Sync
- Citation Builder pay-as-you-go
- GBP Post Scheduler
- Monitor Reviews
- Get Reviews
- Showcase Reviews
- White-labelling
- Agency Lead Generator
- Location Summary
- Advanced GBP Insights
- Google Analytics Integration
- Extra daily free tools usage
Local SEO Services
Starting at $799/mo
- Be found by more customers
- Beat competitors
- Increase traffic and inquires
- Long-term ROI
Citation Builder
Starting at $2/citation
- Pay as you go; no recurring fees
- Own your listing data
- Chose your sites and we do the rest
Yext Replacement Service
Starting at $250/location
- Switch to BrightLocal
- Save nearly 50% annually
- Full ownership of listings
- Managed onboarding
- 24/7 expert support
Simply Listings
Free
- Access to Citation Builder
About BrightLocal
By Toolradar Team·
BrightLocal is a comprehensive local SEO platform designed to help marketers, agencies, and multi-location brands improve their online visibility and drive more customers. It offers a suite of tools for auditing local search performance, tracking rankings, managing business listings, and building online reputation through review management.
The platform provides solutions for both do-it-yourself users who want to manage their own local SEO strategy with software, and those who prefer a 'do-it-for-me' approach with fully managed local SEO services. It aims to simplify complex local SEO tasks, offering insights into Google Business Profile optimization, citation building, and competitor analysis, which traditional SEO tools often lack for local specifics.
BrightLocal helps users identify opportunities to rank higher, monitor their progress, and generate white-label reports to demonstrate the impact of their work. It's built to save time and resources for agencies and small businesses looking to enhance their local search presence and ultimately increase traffic and inquiries.
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BrightLocal FAQ
How does BrightLocal's auditing tool identify opportunities for ranking improvement?
BrightLocal's auditing tools analyze over 300 data points across local search, citations, and Google Business Profile. This comprehensive analysis flags existing issues and highlights the most significant opportunities for a business to improve its local search rankings.
What specific features are included in the 'Manage' software plan that are not in the 'Track' plan?
The 'Manage' software plan includes all features of the 'Track' plan, plus enhanced listings management capabilities. This allows users to sync business data across platforms like Google, Bing, Facebook, and Apple, suppress external edits, and schedule Google Business Profile posts, including bulk posting to multiple profiles.
Can BrightLocal help with managing reviews across multiple platforms?
Yes, BrightLocal provides comprehensive tools for review management. It tracks reviews from over 80 review sites, enables scaling of review generation campaigns via SMS, email, and in-store methods, and offers easy-to-install review widgets for websites to convert more visitors.
How does BrightLocal differentiate its local SEO tools from generalist SEO tools like Ahrefs or Semrush?
BrightLocal's tools are specifically designed for local marketers, unlike generalist SEO tools. They provide insights into why a business ranks in specific locations and pinpoint actionable steps for improvement, covering all aspects of the local SEO puzzle that generalist tools often miss.
What is the primary benefit of using BrightLocal's fully managed Local SEO Services compared to the DIY software option?
The fully managed Local SEO Services are designed for businesses or individuals who lack the time, resources, or specific knowledge to manage their local SEO strategy. This option provides a tailored strategy handled by experts, aiming for long-term ROI without requiring direct user involvement in day-to-day SEO tasks.
What is the 'Yext Replacement Service' and what advantages does it offer?
The 'Yext Replacement Service' helps businesses switch from Yext to BrightLocal, offering potential savings of nearly 50% annually. This service ensures full ownership of listings, includes managed onboarding, and provides 24/7 expert support.
Source: brightlocal.com