The Bottom Line
- Price
- From $139.95/mo, free trial. Compare plans
Key facts
- Comprehensive SEO and digital marketing platform with keyword research, site audits, and competitor analysis.
- Features Domain Authority metrics, backlink analysis, content optimization, and rank tracking.
- Pro plan at 139.95 dollars per month with Semrush One AI visibility starting at 165 dollars.
Pros
- Comprehensive toolkit
- Great for PPC
- Content marketing features
Cons
- Steep learning curve
- Can be overwhelming
What is Semrush?
Available on: Web
Ratings Across the Web
Semrush holds an aggregate rating of 4.5 out of 5 from 6,361 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- SEO platform
- Keyword research
- Site audit
- Backlinks
- Competitor analysis
- Content marketing
Pricing Plans
14-day Free TrialPricing checked Oct 12, 2026
| Plan | Price | Details |
|---|---|---|
| Pro | $139.95/month |
+3 more Show less
|
| Guru | $249.95/month |
+5 more Show less
|
| Business | $499.95/month |
+6 more Show less
|
Is Semrush worth the price?
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Compared to Ahrefs (stronger backlinks, no content/PPC tools), Semrush wins on breadth, it replaces 5-6 specialized tools with one platform.
Hidden Costs & Gotchas
Keyword tracking limits are per DAY, not per month
Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new
Most agencies consider these essential
Not included in the base plans despite Guru being marketed to agencies
Local SEO toolkit is a paid add-on starting at $20/mo per location. Listing management, review tracking, and local rankings are not in the base subscription
Pro users get none of these
No monthly installments on annual plans
Historical data (backlinks, rankings over time) is Guru+ only. Pro users only see current data, they cannot analyze how competitor rankings changed over the past year
How Semrush's pricing compares
At $139.95/mo, billing unit not specified, Semrush is the most premium of its 6 comparable direct competitors.
Entry paid plan, monthly. Pricing checked Oct 12, 2026.
Reviews
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Across 6,361 verified user reviews on G2, Capterra
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Semrush FAQ
How does Semrush support content creation and optimization?
Which teams benefit most from using Semrush?
How is Semrush priced?
What kind of limitations might users encounter with Semrush?
Can Semrush help analyze competitor advertising strategies?
How does Semrush compare to Ahrefs for competitive research?
Source: semrush.com