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Semrush

Unclaimed Editor reviewed

Online visibility management platform

SEO Tools Marketing Writing & Content Analytics

4.5(5,619 across the web)

PaidVisit Website

Reviews onG2Capterra

5619 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Comprehensive toolkit

Biggest con

Steep learning curve

TL;DR - Semrush

Comprehensive SEO and digital marketing platform with keyword research, site audits, and competitor analysis.
Features Domain Authority metrics, backlink analysis, content optimization, and rank tracking.
Pro plan at 139.95 dollars per month with Semrush One AI visibility starting at 165 dollars.

Pricing: Paid only

Best for: Enterprises & pros

4.5/5 across review platforms

What is Semrush?

Editorial review

Semrush is an all-in-one marketing toolkit for SEO, content, advertising, and competitive research. Track keyword rankings and discover new opportunities. Audit sites for technical SEO issues. Analyze competitor strategies across search and ads. Content tools help create and optimize articles. Over 10 million marketing professionals rely on Semrush for data-driven decisions.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcesemrush.com ↗

Pros & Cons

Pros

Comprehensive toolkit
Great for PPC
Content marketing features

Cons

Steep learning curve
Can be overwhelming

Ratings Across the Web

4.5(5,619 reviews)

G23,308 reviews

Capterra2,311 reviews

Ratings aggregated from independent review platforms. Learn more

Key Features

SEO platformKeyword researchSite auditBacklinksCompetitor analysisContent marketing

Pricing Plans

14-day Free Trial

Pro

$139.95

1 user included (+$45/extra seat)
5 projects
500 keywords tracked
10K results per report
3,000 reports/day
100K crawled pages/mo

Guru

$249.95

1 user included (+$80/extra seat)
15 projects
1,500 keywords tracked
30K results per report
5,000 reports/day
300K crawled pages/mo
Content Marketing Toolkit
Historical data (since 2012)

Business

$499.95

1 user included (+$100/extra seat)
40 projects
5,000 keywords tracked
50K results per report
10,000 reports/day
1M crawled pages/mo
API access (units sold separately)
White-label reports
Share of Voice

Calculate your cost View full pricing

How Semrush's pricing compares

At $139.95/mo, Semrush is the most premium of its 6 direct competitors.

$29

$39

$39

$47.2

$99

$129

Semrush

$139.95

Entry paid plan, monthly.

Reviews

4.5/5

Across 5,619 verified user reviews on G2, Capterra

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Still deciding?

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Semrush FAQ

What is Semrush used for?

Semrush is used for SEO, PPC research, content marketing, and competitive intelligence.

Source: semrush.com

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