Semrush vs Ubersuggest: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Semrush and Ubersuggest side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Semrush leads on higher user rating; Ubersuggest leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want comprehensive toolkit
Ubersuggest
Affordable SEO tools for keyword research and site audits
Best for you if:
- • You want a free tier before you commit
| At a Glance | Semrush | Ubersuggest |
|---|---|---|
Starts at | From $139.95/mo, billed monthly Pro plan | Free plan, paid from $12/mo, billed monthly Individual plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 6,361 reviews | 4.3/5 Trustpilot 4.4 · G2 4.2 · Capterra 4.4 830 reviews |
Free plan | No | Yes |
Watch out for | Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price | No overage fees mentioned, but search limits apply. |
Choose Semrush or Ubersuggest?
Choose Semrush if
- You want comprehensive toolkit
- You want great for PPC
Choose Ubersuggest if
- You want a free tier before you commit
- You want affordable SEO tool
- You want good keyword research
- Budget matters ($12/mo, billed monthly vs $139.95/mo, billed monthly)
In-Depth Analysis
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price
Strengths
- Pro: Comprehensive toolkit
- Pro: Great for PPC
- Pro: Content marketing features
Weaknesses
- Con: Steep learning curve
- Con: Can be overwhelming
Key features
Ubersuggest
Affordable SEO tools for keyword research and site audits
Ubersuggest's pricing is quite generous, especially with the lifetime options.
Watch out
No overage fees mentioned, but search limits apply.
Strengths
- Pro: Affordable SEO tool
- Pro: Good keyword research
- Pro: Chrome extension
- Pro: Site audit
- Pro: Competitor analysis
Weaknesses
- Con: Data accuracy varies
- Con: Limited vs advanced SEO tools
- Con: Daily limits
- Con: UI could improve
- Con: Support basic
Key features
Plans and prices: Semrush vs Ubersuggest
| Tool | Plans and prices | Source |
|---|---|---|
| Semrush |
| semrush.com/pricing |
| Ubersuggest |
| app.neilpatel.com/en/pricing read Oct 11, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Semrush pricing and Ubersuggest pricing.
Key Takeaways
Semrush
- Higher user rating: 4.5/5 vs 4.3/5
Ubersuggest
- Lower entry price: $12/mo, billed monthly vs $139.95/mo, billed monthly
- Has a free plan
What the data shows
On the data below, Semrush leads on higher user rating; Ubersuggest leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- Semrush has the higher user rating (4.5/5 from 6,361 reviews for Semrush, 4.3/5 from 830 reviews for Ubersuggest).
- Ubersuggest has the lower entry price: $12/mo, billed monthly (Individual) against $139.95/mo, billed monthly (Pro) for Semrush.
- Only Ubersuggest has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
Ubersuggest Reviews
Affordable, Insightful, and Perfect for Growing Brands
Ubersuggest delivers impressive SEO insights without the steep learning curve or cost of enterprise tools. The keyword suggestions, site audits, and competitor analysis are intuitive and fast. I especially appreciate the clean dashboard and daily keyword tracking, it’s ideal for small teams or solo marketers who want actionable data quickly.
Frequently Asked Questions
How do Semrush and Ubersuggest compare in 2026?
On the data below, Semrush leads on higher user rating; Ubersuggest leads on lower entry price and a free plan. We do not name an overall winner for this pair. Semrush has the higher user rating (4.5/5 from 6,361 reviews for Semrush, 4.3/5 from 830 reviews for Ubersuggest). Ubersuggest has the lower entry price: $12/mo, billed monthly (Individual) against $139.95/mo, billed monthly (Pro) for Semrush. Only Ubersuggest has a free plan.
What are Semrush and Ubersuggest used for?
Semrush: Online visibility management platform. Ubersuggest: Affordable SEO tools for keyword research and site audits.
What does Semrush cost vs Ubersuggest?
Semrush's cheapest paid plan is Pro at $139.95/mo, billed monthly. Ubersuggest's cheapest paid plan is Individual at $12/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 11, 2026.
What's the main difference between Semrush and Ubersuggest?
Semrush's main strength: comprehensive toolkit. Ubersuggest's main strength: affordable SEO tool.