Semrush vs Ubersuggest: Which Should You Choose in 2026?
Choosing between Semrush and Ubersuggest comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want the higher-rated option (9.1/10 vs 8.2/10)
- • You need advertising features specifically
- • Comprehensive SEO and digital marketing platform with keyword research, site audits, and competitor analysis.
- • Features Domain Authority metrics, backlink analysis, content optimization, and rank tracking.
Ubersuggest
SEO and keyword research tool
Best for you if:
- • You want to try before committing
- • You need seo tools features specifically
- • Ubersuggest is an SEO tool for keyword research and site audits
- • It provides keyword ideas, competitor analysis, and content suggestions
| At a Glance |  Semrush |  Ubersuggest |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Advertising | SEO Tools |
Rating | 91/100 | 82/100 |
| Feature | Semrush | Ubersuggest |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 91 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AdvertisingWeb Analytics | SEO ToolsWeb Analytics |
How Semrush and Ubersuggest Compare
Semrush
Online visibility management platform
Paid · 91/100 score
Ubersuggest
SEO and keyword research tool
Free tier available · 82/100 score
Semrush is a advertising tool. Ubersuggest is in seo tools.
Who Should Use What?
On a budget?
Ubersuggest has a free tier. Semrush is paid only.
Go with: Ubersuggest
Want the highest-rated option?
Semrush: 91/100. Ubersuggest: 82/100.
Go with: Semrush
Value user reviews?
Neither has user reviews yet.
Go with: Semrush
3 Questions to Help You Decide
What's your budget?
Semrush is paid. Ubersuggest is freemium. Ubersuggest lets you start free.
What's your use case?
Semrush is a advertising tool. Ubersuggest is in seo tools. Pick the category that matches your needs.
How important are ratings?
Semrush scores higher: 91/100 vs 82/100.
Key Takeaways
Semrush
- Higher score: 91/100 vs 82
- Our pick for this comparison
Ubersuggest
- Has a free tier
- Better fit for seo tools
The Bottom Line
Semrush (91/100) is our pick. Ubersuggest has a free tier if you want to test without paying.
Frequently Asked Questions
Is Semrush or Ubersuggest better?
Semrush scores 91/100 in our evaluation. Semrush is paid and Ubersuggest is freemium.
What are Semrush and Ubersuggest used for?
Semrush: Online visibility management platform. Ubersuggest: SEO and keyword research tool.
What does Semrush cost vs Ubersuggest?
Semrush is a paid tool. Ubersuggest is freemium (free tier + paid plans). Visit their websites for detailed pricing.