Semrush vs Moz Pro: Which Should You Choose in 2026?
Choosing between Semrush and Moz Pro comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want the higher-rated option (9.1/10 vs 8.2/10)
- • You need advertising features specifically
- • Comprehensive SEO and digital marketing platform with keyword research, site audits, and competitor analysis.
- • Features Domain Authority metrics, backlink analysis, content optimization, and rank tracking.
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You need seo tools features specifically
- • All-in-one SEO toolkit for keyword research, competitive analysis, and rank tracking.
- • Uses AI-powered insights to optimize content and understand search intent.
| At a Glance |  Semrush |  Moz Pro |
|---|---|---|
Price | Paid | Paid |
Best For | Advertising | SEO Tools |
Rating | 91/100 | 82/100 |
| Feature | Semrush | Moz Pro |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 91 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AdvertisingWeb Analytics | SEO ToolsContent Marketing |
How Semrush and Moz Pro Compare
Semrush
Online visibility management platform
Paid · 91/100 score
Moz Pro
SEO software for smarter marketing
Paid · 82/100 score
Semrush is a advertising tool. Moz Pro is in seo tools.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Semrush
Want the highest-rated option?
Semrush: 91/100. Moz Pro: 82/100.
Go with: Semrush
Value user reviews?
Neither has user reviews yet.
Go with: Semrush
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Semrush is a advertising tool. Moz Pro is in seo tools. Pick the category that matches your needs.
How important are ratings?
Semrush scores higher: 91/100 vs 82/100.
Key Takeaways
Semrush
- Higher score: 91/100 vs 82
- Our pick for this comparison
Moz Pro
- Better fit for seo tools
The Bottom Line
Semrush (91/100) is our pick.
Frequently Asked Questions
Is Semrush or Moz Pro better?
Semrush scores 91/100 in our evaluation. Both are paid.
What are Semrush and Moz Pro used for?
Semrush: Online visibility management platform. Moz Pro: SEO software for smarter marketing.
What does Semrush cost vs Moz Pro?
Semrush is a paid tool. Moz Pro is a paid tool. Visit their websites for detailed pricing.