The Bottom Line
- Price
- From $39/mo, free trial. Compare plans
Key facts
- All-in-one SEO toolkit for keyword research, competitive analysis, and rank tracking.
- Uses AI-powered insights to optimize content and understand search intent.
- Helps improve search visibility, drive qualified traffic, and track SEO performance.
Pros
- Domain Authority metric
- Educational resources
- Beginner friendly
Cons
- Smaller link index
- Less data than competitors
What is Moz Pro?
Available on: Web
Ratings Across the Web
Moz Pro holds an aggregate rating of 4.4 out of 5 from 958 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- SEO software
- Keyword research
- Site audits
- Rank tracking
- Backlink analysis
- On-page optimization
Pricing Plans
30-day Free TrialPricing checked Oct 3, 2026
| Plan | Price | Details |
|---|---|---|
| Starter | $39/month |
|
| Standard | $99/month |
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| Medium | $179/month |
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| Large | $299/month |
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Is Moz Pro worth the price?
Moz Pro's pricing is on the higher side compared to some market alternatives, especially at the Starter ($39) and Standard ($99) tiers which offer limited campaigns and keywords.
The value improves slightly at the Medium ($179) and Large ($299) tiers for growing businesses needing more extensive SEO capabilities. It's best for established small to medium businesses and agencies prioritizing a comprehensive, albeit premium, SEO suite.
Hidden Costs & Gotchas
Overage fees for exceeding keyword/crawl limits
How Moz Pro's pricing compares
At $39/mo, billing unit not specified, Moz Pro is mid-range of its 2 comparable direct competitors ($9 to $47.20/mo across the set).
Entry paid plan, monthly. Pricing checked Oct 3, 2026.
Reviews
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Across 958 verified user reviews on G2, Capterra
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Moz Pro FAQ
How does Moz Pro help with competitive analysis?
Which teams benefit most from using Moz Pro?
What kind of SEO tasks can Moz Pro assist with?
How is Moz Pro priced?
How does Moz Pro compare to Se Ranking?
Source: moz.com