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Moz Pro

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SEO software for smarter marketing

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Reviews onG2Capterra
955 reviews tracked·1 press mention

The Bottom Line

Entry price

Paid plans only

Biggest pro

Domain Authority metric

Biggest con

Smaller link index

TL;DR - Moz Pro

  • All-in-one SEO toolkit for keyword research, competitive analysis, and rank tracking.
  • Uses AI-powered insights to optimize content and understand search intent.
  • Helps improve search visibility, drive qualified traffic, and track SEO performance.
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Moz Pro?

Editorial review
Moz Pro is an all-in-one SEO toolset from the company that pioneered Domain Authority. Track keyword rankings, audit site health, and analyze backlinks. Link Explorer reveals competitor link profiles and opportunities. On-page optimization grader improves individual pages. Features include local SEO tools and SERP analysis. The trusted SEO platform that's trained a generation of marketers through Moz's educational content.

Available on: Web

how we evaluateSourcemoz.com ↗

Pros & Cons

Pros

  • Domain Authority metric
  • Educational resources
  • Beginner friendly

Cons

  • Smaller link index
  • Less data than competitors

Ratings Across the Web

4.4(955 reviews)

Moz Pro holds an aggregate rating of 4.4 out of 5 from 955 reviews across G2 and Capterra, last checked March 18, 2026.

G2606 reviews
4.3/5
Capterra349 reviews
4.5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

SEO softwareKeyword researchSite auditsRank trackingBacklink analysisOn-page optimization

Pricing Plans

30-day Free Trial

Pricing checked Aug 23, 2026

Starter

$39/month

  • Basic SEO tools
  • 1 campaign
  • 100 keywords

Standard

$99/month

  • 3 campaigns
  • 300 keywords
  • 400k pages/crawl
  • 1 user

Medium

$179/month

  • 10 campaigns
  • 1500 keywords
  • 2M pages/crawl
  • 2 users

Large

$299/month

  • 25 campaigns
  • 3000 keywords
  • 5M pages/crawl
  • 3 users
Calculate your costView full pricing

Is Moz Pro worth the price?

68/100

Moz Pro's pricing is on the higher side compared to some market alternatives, especially at the Starter ($39) and Standard ($99) tiers which offer limited campaigns and keywords.

The value improves slightly at the Medium ($179) and Large ($299) tiers for growing businesses needing more extensive SEO capabilities. It's best for established small to medium businesses and agencies prioritizing a comprehensive, albeit premium, SEO suite.

Hidden Costs & Gotchas

No annual discount explicitly mentioned

Limited user seats on all plans

Overage fees for exceeding keyword/crawl limits

How Moz Pro Compares to Competitors

Compared to Semrush, Moz Pro's Starter plan at $39 is more affordable than Semrush's Pro plan ($129.95), but offers significantly fewer features. Ahrefs' Lite plan at $99 also offers more keywords and projects than Moz's Standard plan at the same price point, suggesting Moz is less competitive on a feature-to-price basis in the lower tiers.

How Moz Pro's pricing compares

At $39/mo, Moz Pro is mid-range of its 2 direct competitors ($9 to $47.2/mo across the set).

AnswerThePublic
$9
Moz Pro
$39
Se Ranking
$47.2

Entry paid plan, monthly. Pricing checked Aug 23, 2026.

Reviews

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4.4/5

Across 955 verified user reviews on G2, Capterra

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Best Moz Pro Alternatives

Top alternatives based on features, pricing, and user needs.

Se Ranking logo
Se RankingPaid

All-in-one SEO platform for rank tracking, audits, and research

4.9
AnswerThePublic logo
AnswerThePublicFreemium

Visualize search data to brainstorm content your audience wants

4.5
See all SEO tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Moz Pro vs Se RankingHead-to-head: features, pricing, who winsMoz Pro vs AnswerThePublicHead-to-head: features, pricing, who wins

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Moz Pro FAQ

How does Moz Pro help with competitive analysis?

Moz Pro's Link Explorer feature allows users to analyze competitor link profiles. This helps identify new link-building opportunities by understanding where competitors are acquiring their backlinks.

Which teams benefit most from using Moz Pro?

Marketing teams and SEO professionals can greatly benefit from Moz Pro. Its comprehensive toolset supports tasks like keyword tracking, site auditing, and backlink analysis, making it suitable for those focused on improving search engine visibility.

What kind of SEO tasks can Moz Pro assist with?

Moz Pro is an all-in-one SEO toolset designed to help with various tasks, including tracking keyword rankings, auditing website health, and analyzing backlink profiles. It also offers an on-page optimization grader to improve individual page performance.

How is Moz Pro priced?

Moz Pro is a paid product and does not offer a permanently free tier. Access to its features and tools requires a subscription.

How does Moz Pro compare to Se Ranking?

Moz Pro is known for pioneering the Domain Authority metric and offers extensive educational resources, making it beginner-friendly. While both are SEO tools, Moz Pro's strength lies in its established authority metric and user education.

Source: moz.com

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