SEO software for smarter marketing
Visit WebsiteReviews onG2Capterra
955 reviews tracked·1 press mentionsThe Bottom Line
Entry price
Paid plans only
Biggest pro
Domain Authority metric
Biggest con
Smaller link index
TL;DR - Moz Pro
- All-in-one SEO toolkit for keyword research, competitive analysis, and rank tracking.
- Uses AI-powered insights to optimize content and understand search intent.
- Helps improve search visibility, drive qualified traffic, and track SEO performance.
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms
What is Moz Pro?
Moz Pro is an all-in-one SEO toolset from the company that pioneered Domain Authority. Track keyword rankings, audit site health, and analyze backlinks. Link Explorer reveals competitor link profiles and opportunities. On-page optimization grader improves individual pages. Features include local SEO tools and SERP analysis. The trusted SEO platform that's trained a generation of marketers through Moz's educational content.
Available on: Web
Pros & Cons
Pros
- Domain Authority metric
- Educational resources
- Beginner friendly
Cons
- Smaller link index
- Less data than competitors
Ratings Across the Web
4.4(955 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
SEO softwareKeyword researchSite auditsRank trackingBacklink analysisOn-page optimization
Pricing Plans
30-day Free TrialStarter
$39/month
- Basic SEO tools
- 1 campaign
- 100 keywords
Standard
$99/month
- 3 campaigns
- 300 keywords
- 400k pages/crawl
- 1 user
Medium
$179/month
- 10 campaigns
- 1500 keywords
- 2M pages/crawl
- 2 users
Large
$299/month
- 25 campaigns
- 3000 keywords
- 5M pages/crawl
- 3 users
How Moz Pro's pricing compares
At $39/mo, Moz Pro is mid-range of its 2 direct competitors ($9 to $47.2/mo across the set).
Entry paid plan, monthly.
Reviews
4.4/5
Across 955 verified user reviews on G2, Capterra
Add your hands-on experience to help the next buyer.
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Moz Pro FAQ
What is Domain Authority?
Domain Authority is Moz proprietary score predicting how well a website will rank on search engines.
Source: moz.com